’ve been a funnel strategist for years and while I don’t build funnels for clients anymore, I’m still very much connected to the world of sales funnels. The one problem I see? Sometimes we are just overcomplicating the sales funnel creation process! Creating a sales funnel quickly and efficiently is essential for businesses aiming to increase their online presence and sales. Simplifying your tools can streamline this process in a major way, making it totally doaible even for beginners.
This blog post will guide you through creating a quick funnel using three powerful tools:Thrivecart, Marketing Magic App, and Drip. These tools will help you set up your offer, craft compelling copy, and automate your email sequences, ensuring a smooth journey for your potential customers from awareness to purchase.
Understanding the Basics of a Quick Sales Funnel
A sales funnel is the journey a potential customer goes through, from first learning about your business to making a purchase. It's crucial for converting leads into customers. The right tools can make this process simpler and more effective, allowing you to focus on what you do best – growing your business.
Tool 1: Setting Up Your Offer with Thrivecart
Step 1: Start by creating a $0 product in Thrivecart for your freebie.
This could be an ebook, a mini-course, or any other digital product that provides value to your potential customers. Snag some of my templates inside the Thrivecart Template Shop to make this process even faster.
Step 2: Consider adding a bump offer or an upsell in Thrivecart.
Tool 2: Crafting Your Copy with Marketing Magic App
Step 3: Use the Marketing Magic App to generate all the copy you need for your opt-in pages, thank you pages, and emails.
Struggling with the right copy for your sales funnel? This AI-powered tool can save you hours of work and ensure your copy is optimized for conversions.
Click here to see behind the scenes of how I use it and how awesome it really is! Plus, you can grab a free trial to test it out yourself.
Tool 3: Automating Email Sequences with Drip
Okay, so you don’t have to use Drip as your email marketing provider. I do and I love it, but it’s not the right choice for everyone’s needs. Click here to check out Email Service Matchmaker if you aren’t sure about the email platform you’re currently using.
Step 4: Connect Thrivecart to Drip using Thrivecart behaviors.
This integration allows you to automate the delivery of your freebie and the follow-up communications, making your funnel run smoothly without constant supervision.
Step 5: Set up your email workflow and sequence in Drip.
This should include a series of emails that nurture your leads, provide additional value, and guide them toward making a purchase.
Optimizing and Refining Your Funnel
Anytime I talk about funnels, I can’t not talk about this: they aren’t a ‘set it and forget it’ type of thing. It's important to monitor your funnel's performance and make improvements based on the data you collect. Watch your stats in both Thrivecart and Drip to see where you can optimize your funnel for better conversions.
Final Thoughts
Creating a sales funnel doesn't have to be complicated. By following these steps and leveraging the power of Thrivecart, Marketing Magic App, and Drip, you can set up a simple yet effective funnel that guides potential customers through the buying process.
Remember, the goal is to make it as easy as possible for people to learn about and purchase your products or services. With these tools, you're well on your way to achieving that goal.
If you landed here on this blog post, you were probably searching for‘Funnel Gorgeous Society Reviews’or ‘FG Society Reviews’ — and you're in the right place! I’ve wanted to write this in-depth review of FG Society since I joined over 2 years ago, as it is one program I’m often asked about.
So, if you’re considering signing up for Funnel Gorgeous Society and getting certified as a triple-threat marketer, keep reading!
Let's dig into the Funnel Gorgeous review of their funnel certification program and how it impacted my business.
What Is Funnel Gorgeous Society?
In a nutshell, Funnel Gorgeous Society is an online marketing and funnel certification program that teaches you how to grow your business using digital marketing tactics such as sales funnels. As part of the program, you get access to tons of great resources in the member’s area, including tutorials and step-by-step training modules on everything related to sales funnels.
There are many different options for learning digital marketing today. What makes FG Societystand out is its commitment to delivering actual results for marketers at all skill levels.
To be certified as a triple-threat marketer, you need to take all 3 phases of the certification program within 12 months (and pass your exams). Certification is not required, but many people opt to get certified as there are so many extra benefits. Personally, I found the exams challenging yet fair, and I LOVE having something specific that I'm working toward. The certification element of this program really helped me stay motivated to complete the program.
Already know you want to sign up for Funnel Gorgeous Society?
TAP HERE TO SIGN UP with my affiliate link and earn $500 credit good for anything I sell
The 3 core phases of the FG Society Certification Program are:
– Phase 1 – Offers: Creation and Strategy
The first phase of the FG Society funnel certification program is the foundational strategy piece. Before you can dig into copywriting and design, you need to have an offer that is going to sell. If you love strategy, this will probably be your favorite phase of the Funnel Gorgeous Society program!
– Phase 2 – Sales Funnel Copywriting
After creating an offer that sells and knowing your audience, the next piece is the copy and messaging. Some people really struggle with writing great copy, but this phase breaks it down in an easy-to-follow way. You don't have to be a professional copywriter (yet!), but you will feel a lot more confident in your copywriting skills after phase two.
– Phase 3 – Sales Funnel and Sales Page Design
The final piece of the sales funnel strategy and skills training is the design. This entire phase is to help you put those finishing design touches like a pro. You don't need a funnel design course; phase 3 of the program goes deep into everything.
My Favorite Things About Funnel Gorgeous Society:
1) The Creators: Julie Chennel (formerly Julie Stoian) and Cathy Olson
FG Society was created by Julie Chennel and Cathy Olson of Funnel Gorgeous. They are both fantastic, and their passion for helping marketers succeed really shows! FG Society was the first four-figure investment in my business that I bought with zero hesitation. A big reason why I was so confident to make that decision was that I knew how well Julie and Cathy knew their stuff.
While it is a significant investment (we'll get into that even more later), it was definitely a good decision!
2) The Level of Support
There is a really supportive community of people in FG Society, and everyone is always happy to help out. Whether you have a question about sales funnels or need support with an issue, there’s always someone available to lend a hand, in addition to the weekly live Q&A call inside the community and the monthly call for certified marketers — both are directly with Julie and Cathy. The certified call, only available to actively certified members, is a more intimate call on Zoom where you're invited to unmute and chat through your unique concern, question, or struggle directly with Julie and Cathy. Julie Chennel has a $20k+/year mastermind where you can get her advice directly too (it's called Digital Insiders, but I am not a member), but I really love that we have this option available to us. I make showing up to these calls a priority.
3) The Funnel Certification Program Content and Training
I LOVE the program content and training throughout each phase of the certification program. Every video is short, actionable, and very easy to consume.
There isn't so much content that it's overwhelming, but there is enough to cover absolutely everything you need to know.
In the 2 years since I first signed up for Funnel Gorgeous Society, I am still referring back to some of the content and training materials for a refresher. If you're serious about growing your sales funnel knowledge and digital marketing skills, this is the BEST program for you.
4) The ROI
My personal results and ROI for this program -while amazing– aren't super uncommon. This program works! My ROI was 400% within weeks. You read that right: 400%!
I paid $2,300 for the Funnel Gorgeous certification program when it was brand new in 2020 and made over $12,000 in client work building my first high ticket funnel, after only a couple of weeks of completing the program. The price for Funnel Gorgeous Society is $5,000 (on sale for $3,000 through March 4, 2024, but I joined during the first round of it, so I paid less. Still, it was a nerve-wracking investment and the absolute MOST I'd spent on a program to date. Thankfully it paid for itself immediately.
In the 2 years since taking this program, I can attribute making multiple 6-figures to this program and the skills that I learned. That's the power of a program like this. The ROI just keeps on giving!
I've been paid to write copy for clients (thanks, phase 2!), strategy sessions to help clients map out their funnels and offers (thanks phase 1!), and earned over $100k as a funnel builder, incorporating skills learned in all three phases. Phase 3 (design) was a challenge for me, but I really enjoyed it, and now I apply those same funnel design skills to my template shop.
Who Is Funnel Gorgeous Society a Good Fit For?
If you’re a business owner, entrepreneur, or marketer who wants to learn the latest digital marketing strategies and grow your business online, then Funnel Gorgeous Society is definitely for you. What you learn, you can absolutely apply to your own business, as you craft your offers and funnels.
If you're looking to niche down from social media manager, virtual assistant, or OBM to funnel builder or funnel designer, copywriter, or strategist, this is a GREAT program for you. You can also become certified as a business coach or service provider to up-level your marketing skills (for yourself or for client work!)
However, if you do want to become a sales funnel specialist, strategist, designer, or copywriter, I 100% recommend and strongly encourage you to become a triple-threat marketer. You can go through the entire certification program in as little as a few months and become a booked-out funnel expert!
Do You Need to Use FG Funnels?
One big question a lot of people ask is about FG Funnels. FG Funnels is Julie and Cathy's sales funnel software. However, you don't need to use FG Funnels in order to become Funnel Gorgeous certified. You could, but you can also continue to use whichever software you prefer, such as Clickfunnels, Leadpages, Kajabi, etc or WordPress with Elementor Pro. Personally, I use WordPress for my websites, and Thrivecart to build my entire funnel. Curious? See more here.
Funnel Gorgeous Society Cost
What does Funnel Gorgeous Society cost? It's not a low-cost program, and for a good reason! Because of the level of content, training, support, and ROI, it could cost a lot more (in my opinion).
Pssssst: I have an amazing bonus if you end up joining Funnel Gorgeous Society by clicking any of the FG Society links on this page, read on for details
Each of the 3 phases costs $1,000, so your full certification costs around $3,000. There is also a $500 annual renewal fee to keep your certification active. You do not need to re-submit or pass any new exam for renewals. It is strictly a renewal fee to keep your community access and certification active. The $500 certification maintenance fee covers access to the weekly live Q&As, the twice-monthly hot-seats with Julie and Cathy, an affiliate commission increase, and other perks, like 3 live workshops a year. It's worth it for me and an easy-yes to maintain my certification. However, if you don't want pay it, you won't lose access to the course, just the live elements mentioned above.
Funnel Gorgeous Society: Is It Worth It?
In my opinion, Funnel Gorgeous Society is absolutely worth it. The program provides you with all of the latest digital marketing strategies and tools that you need to grow your business online.
It offers a supportive community of marketers who are always available to help you succeed, and the ROI is incredible. Funnel Gorgeous Society is the perfect program for you whether you're looking to develop your funnel specialist skills, copywriting chops, or digital marketing strategies. So sign up today and start growing your business!
I wholeheartedly recommend signing up for Funnel Gorgeous Society! I'll see you and your triple-threat marketer status badge soon!
Unlock a huge from me when you use my link to join Funnel Gorgeous Society
When you join Funnel Gorgeous Society by clicking any of the FG Society links on this page, you also unlock $500 in credit you can use toward anything I sell — Thrivecart templates and trainings, email strategy trainings, 1:1 coaching, resources for service providers and digital product creators, and more. It's good for a full year, so you don't need to rush to spend it either! This kind of bonus isn't available anywhere else!
How to Get Your Funnel Gorgeous Discount & Bonus Credit:
Once you sign up for Funnel Gorgeous Society, click here to request your bonus of $500 in credit that is good for anything I sell – from full funnel templates to courses, trainings, 1:1 calls, and more!
Need more clients or customers? Want to grow your email list? Let’s talk growing your email list with lead funnels and how they can have a massive impact on your business. As an entrepreneur and funnel strategist myself, I know the importance of generating quality leads — growing my network of interested folks for my offers —and converting them into loyal customers. That's where lead funnels come into play!
In this ultimate guide, I will walk you through everything you need to know about lead funnels and how they can work for you.
Why Lead Funnels Are Important for Businesses
All businesses need a systematic approach to attract and nurture leads. For me personally, that means growing my email list as that’s the number one way I engage with folks in my community, share value, spotlight my offers, and make sales of my digital products. Lead funnels serve as a roadmap, guiding potential customers through the buying process. They allow you to build relationships, showcase your expertise, and ultimately turn leads into paying customers.
Without a well-designed lead funnel, your marketing efforts may be scattered, resulting in missed opportunities and lost revenue.
Understanding the Stages of a Marketing Funnel
Before we dive into the nitty-gritty of creating an effective lead funnel, it's crucial to understand the stages of a marketing funnel. A marketing funnel consists of three main stages: awareness, consideration, and conversion.
Marketing Funnel Stage 1 – Awareness:
At this stage, your goal is to create brand awareness and attract the attention of your target audience. You can achieve this through various channels such as social media, content marketing, and advertising. The key is to provide valuable and relevant content that resonates with your audience.
Marketing Funnel Stage 2 – Consideration:
Once you have captured the attention of potential customers, you need to nurture them and build trust. This stage is all about educating your leads and showcasing the value your product or service offers.
Email marketing, webinars, and personalized content are effective strategies to engage with your leads during this stage.
Marketing Funnel Stage 3 – Conversion:
The final stage is where the magic happens. Now that your leads are aware of your brand, and have considered your offerings, it's time to convert them into paying customers. This is where you make your sales pitch and demonstrate why your product or service is the best solution for their needs.
Testimonials, limited-time offers, and compelling call-to-actions play a vital role in encouraging conversions.
How to Create an Effective Lead Funnel
Now that you have a solid understanding of the marketing funnel stages, let's dive into the process of creating an effective lead funnel.
Here are the fundamental steps:
1. Define Your Target Audience:
Start by clearly defining your target audience. Who are they? What are their pain points? Understanding your audience will help you tailor your messaging and offers to resonate with them.
2. Create Compelling Lead Magnets:
A lead magnet is an irresistible free offer that entices potential customers to provide their contact information. It could be an ebook, a free course, or a helpful template. Make sure your lead magnet provides significant value and addresses a specific problem your audience faces.
3. Design Landing Pages:
A landing page is where your potential customers land after clicking on your lead magnet. It should be visually appealing, have a clear call-to-action, and capture the necessary information to follow up with the lead.
4. Implement Email Marketing:
Email marketing is a powerful tool to nurture your leads and move them through the marketing funnel. Set up automated email sequences that deliver valuable content and build a relationship with your leads.
5. Optimize Your Conversion Process:
Continuously test and optimize your lead funnel to improve conversion rates. Analyze data, track key metrics, and make data-driven decisions to enhance your funnel's performance.
By following these steps, you'll be well on your way to creating an effective lead funnel that drives results for your business.
Top Lead Gen Tactics for Each Stage of the Funnel
Now that you know how to create a lead funnel, let's explore some top lead generation tactics for each stage of the funnel.
Awareness Stage Tactics: At this stage, focus on increasing brand visibility and attracting your target audience. Leverage social media advertising, collaborations like summits and bundles, and content marketing to reach a wider audience. Engage with your audience through comments, shares, and likes to build brand awareness.
Consideration Stage Tactics: In the consideration stage, your goal is to nurture leads and establish your credibility. Folks want to know that you’re knowledgeable and experienced when it comes to your niche before they trust you with their money. Offer valuable content such as webinars, case studies, and debriefs that showcase your expertise. You can use retargeting ads to stay top of mind with your leads and encourage them to take the next step if you’d like.
Conversion Stage Tactics: When it comes to the conversion stage, personalized and time-sensitive offers work wonders. Limited-time discounts, exclusive bonuses, and free trials can help push your leads toward making a purchase. Make the buying process as smooth and frictionless as possible to maximize conversions.
By tailoring your lead generation tactics to each stage of the funnel, you'll be able to attract, nurture, and convert leads effectively.
Tools and Software to Optimize Your Lead Funnels
Implementing lead funnels can be made a lot easier with the help of various tools and software. Here are some top recommendations:
1. Landing Page Builders: Tools like Thrivecart or Leadpages allow you to design stunning landing pages without the need for coding knowledge. These platforms offer loads of extra features and integrations with popular email marketing services.
2. Email Marketing Automation: Platforms such as Drip and ConvertKit offer robust email marketing automation features. They allow you to set up automated email sequences, segment your audience, and track the performance of your campaigns.
Not sure which email marketing platform to use for your business? Let Email Service Matchmaker help you make an informed decision!
3. Analytics and Tracking:Fathom Analytics or Google Analytics is a must-have tool for tracking the success of your lead funnels. They provide valuable insights into website traffic, conversion rates, and user behavior. However for privacy regions, especially in Europe, I don’t prefer Google Analytics/GA4. I am happy with Fathom Analytics. I also like that I can see all of my sites current traffic in one place, on one screen.
Additionally, tools like Hotjar offer heatmaps and user recordings to understand how visitors interact with your landing pages.
These are just a few examples of the many tools and software available to optimize your lead funnels. Explore different options and find the ones that best suit your business needs.
Common Mistakes to Avoid When Implementing Lead Funnels
While lead funnels can be highly effective, there are some common mistakes that businesses often make. Here are a few to avoid:
1. Lack of Personalization: Generic messaging and offers won't cut it in today's competitive landscape. Personalize your lead funnels to cater to the specific needs and pain points of your target audience. Start for sure by asking for their first name on the opt-in form when they’re signing up for their freebie, and use their name where appropriate in the follow up emails.
2. Overcomplicating the Funnel: Keep your lead funnel simple and easy to navigate. Don't overwhelm your potential customers with too many steps or information.
3. Inconsistent Follow-Up: Consistent follow-up is crucial for nurturing leads. Make sure you have a robust email marketing strategy in place to engage with your leads regularly.
If you struggle with writing emails consistently to your list, check out the amazing Email Marketing Membership!
By avoiding these mistakes, you'll ensure that your lead funnels are optimized for success.
How to Measure and Track the Success of Your Lead Funnels
Measuring and tracking the success of your lead funnels is essential to optimize your strategies and drive better results.
Here are some key metrics to monitor:
1. Conversion Rate: This metric tells you the percentage of leads that convert into paying customers. It helps you understand the effectiveness of your lead funnel in driving conversions.
2. Cost per Lead: Calculate the average cost per lead to evaluate the efficiency of your lead generation tactics. This metric allows you to allocate your marketing budget effectively.
3. Engagement Rate: Monitor the engagement rate of your emails, landing pages, and social media posts. A higher engagement rate indicates that your content is resonating with your audience.
4. Return on Investment (ROI): Calculate the ROI of your lead funnels by comparing the revenue generated with the investment made in acquiring leads. This metric helps you determine the profitability of your marketing efforts.
By regularly analyzing these metrics and making data-driven decisions, you can continuously improve the performance of your lead funnels.
Final Thoughts
Congratulations! You've now reached the end of this ultimate guide to lead funnels. Now that you are armed with the knowledge and strategies shared here, you're ready to take your business to new heights.
Remember, lead funnels are not a one-size-fits-all solution. Experiment, iterate, and tailor your lead funnels to your unique business needs. With the right tactics, tools, and a data-driven approach, lead funnels can become a powerful asset in your marketing arsenal.
If you're ready to take the next step, click the link below to learn exactly how to set up your first tripwire funnel and set up fully automated flash sales for every single new email subscriber with Freebie to Flash Sale.
Is it still worth buying ConvertBox even if your email service provider isn’t a native integration? ConvertBox is a powerful tool that allows you to create engaging popups, forms, quizzes and surveys to capture leads and make more sales of your products.
Currently, ConvertBox supports integration with 14 popular email service providers like ActiveCampaign, ConvertKit, Drip, AWeber, Hubspot and more. See the full list here. But what if you use Flodesk, Birdsend, FG Funnels, GoHighLevel, System.io or some other email service provider that isn’t currently supported? Don't worry; you still have plenty of options to make the most of ConvertBox.
How to Use ConvertBox with FloDesk, BirdSend, Systeme.io, GoHighLevel, and other non-natively supported email service providers
Connecting ConvertBox via Automation Software
If your email service provider isn't directly supported by ConvertBox, you can bridge the gap by using automation software like Zapier, Pabbly, Integrately, Make, or SureTriggers. These platforms act as connectors, enabling you to transfer data seamlessly between your email service provider and ConvertBox. Heads up: ConvertBox will post a webhook, and for some automation softwares, like Zapier, webhooks require a paid plan.
If you want to use FloDesk with ConvertBox, you’ll need a paid Zapier plan.
Connecting ConvertBox via Webhooks
A webhook is sort of like throwing a ball with a message on it into the air – ConvertBox shares the data on your new lead, like their first name and email address, but your email service provider has to catch it in order to actually subscribe the person. Not all email service providers can catch webhooks, or trigger an automation with an inbound webhook, but if yours can, this is a good option and does NOT require Zapier or any other paid software.
If you want to use Systeme.io with ConvertBox, you can collect leads via ConvertBox’s webooks feature without Zapier. Read more on Systeme.io’s website here.
If you want to use GoHighLevel or FH Funnels with ConvertBox, you can easily add the base code to your website and pages, and to collect leads, you’ll need to set up an automation that has Inbound Webhooks as its trigger. Note: this is a Premium feature with GoHighLevel but is included with FG Funnels for free. Zapier is not needed. Here’s a support doc from GoHighLevel about Inbound Webooks.
Connecting via ConvertBox’s HTML form integration
This is another alternative you can use if your email service provider is not natively supported by ConvertBox. As long as your email service provider supports HTML form codes, you can use this to collect leads with ConvertBox without Zapier.
Of the three options, using webhooks and HTML form integrations are more technical, but if you want to avoid paying for Zapier or other automation software, it’s a good alternative.
How to Use ConvertBox to Make More Sales, Without Collecting Leads
Even without collecting leads directly into your email service provider, you can still make the most of ConvertBox's features:
Promote Products Directly: Drive sales by showcasing your products or services through targeted popups.
Share Sales and Promotions: Let your audience and casual web traffic know about special offers, discounts, and limited-time deals using ConvertBox. You can add a countdown timer too, to help them understand the urgency of the promo.
Recommend Affiliate Products: Monetize your platform by recommending affiliate products through ConvertBox. Use page-by-page targeting or WordPress blog categories. You can even have multiple affiliate ConvertBox campaigns that rotate automatically for you.
Share Popular Content: Have a blog post or some social content that is crushing it? Use a ConvertBox popups to share it with folks cruising your website.
Set Up Exit Intent Popups: Reduce cart abandonment with exit intent popups on your sales pages. You can add a coupon or recommend a related but lower-priced product if they’re about to navigate away from your sales page.
Collect Testimonials: Yes, you can use ConvertBox inside your course platform. Gather valuable feedback and testimonials from your customers through popup forms.
Communicate with Students: Engage with your course participants directly within your course platform using ConvertBox. I use these to let them know about upcoming live Q&As, workshops, or when I’m adding improvements to the courses they already have.
What are the Drawbacks of Using ConvertBox with Non-Supported Email Service Providers?
While using a non-supported email service provider with ConvertBox can still be very lucrative when you use the strategies listed above, there are some limitations to using ConvertBox with an email service provider that isn’t natively supported.
Here are some constraints to consider:
Inability to Target Based on Products Purchased or Tags – since ConvertBox isn’t automatically communicating with your email service provider, that means you don’t have as much data for targeting, such as showing a ConvertBox only to leads who have already purchase a specific product or have a tag in your email service provider.
Lack of Personalization with First Names in Popups or Messages – a nice feature of ConvertBox is to be able to add their name to one of your popups (with a fallback of “friend” or “there”) but when you don’t use one of the supported email service providers, this option isn’t open to you
Here’s a suggested workaround though: If you exclusively use ConvertBox forms to collect leads (via Zapier, webhook, etc), ConvertBox may not have access to your customer’s tags or past purchases, but as long as you ask for a first name on your forms, it should be able to store that data and allow name personalizations until the person clears their cookies.
Why ConvertBox Is Still Worth It
Despite some of the personalization and targeting limitations I mentioned above, ConvertBox is still a hugely valuable tool for making the most of your marketing efforts, improving student experience, and making more sales from casual website visitors. Its intuitive interface, customizable features, and ability to engage and convert visitors make it a worthwhile investment, even if your email service provider isn't natively integrated. With creative workarounds and strategic applications (I can help with this!), you can maximize ConvertBox's potential and drive results for your online business. If you don’t yet have ConvertBox, I clearly highly recommend it! In fact, it had a huge financial impact on my business to the tune of $5k in extra digital product sales in 2023 alone. Curious? Check out my free 13-minute mini training here:
Hey there, brilliant biz owners! Ready to change your lead magnet tripwire from a mere handshake to a full-on high-five that gets your audience excited and your sales revenue growing? Let’s dive into the nitty-gritty of making your lead magnet tripwire not just noticeable but irresistibly clickable (and buyable!).
Lead Magnet vs Tripwire
Before we go into ways to sell more of your tripwire offers, let’s chat about the difference between a lead magnet vs tripwire.
Both are powerful in their own right, but they play very different roles in your marketing strategy. A lead magnet is designed to grab attention by offering something valuable for free, usually in exchange for their email address.
After signing up for a lead magnet, a few things might happen:
1) A simple ‘check your email’ message appears.
2) They are redirected to a thank you page without an offer on it
3) They are redirected to a thank you page with a time-sensitive offer on it (this is the tripwire offer)
A tripwire is typically an irresistible, low-cost offer, making it hard for your audience to say no. It's the small commitment that leads to bigger things.
While the lead magnet woos and wins trust, the tripwire converts that budding relationship into a sales transaction. Together, they create a dynamic duo, turning casual onlookers into invested fans, one step at a time.
10 Ways to Improve Your Lead Magnet Tripwire Conversion Rate
1. Nail Your Lead Magnet
Your lead magnet is your opening act – it's got to be engaging, valuable, and so stinkin’ relevant that your audience can't help but want more.
Think of it as your first date – you want to impress, engage, and ensure there's a second date, right? Make sure your lead magnet solves a real problem in a way that's as easy as grabbing your favorite snack (because who doesn't love a good treat?). This isn’t a place for a long, rambling free course but something actionable they can implement or use ASAP.
2. Price Your Tripwire Like It's Happy Hour
Finding the sweet spot for your tripwire pricing is like hosting a happy hour – it should be enticing and feel like a great deal. Whether it's $5 or $50, the price should make your leads think, “Wow, I’d be losing money if I didn’t grab this deal!”
It's all about making it a heck-yes, wallet-friendly choice.
3. Bridge That Lead Magnet to Tripwire Gap Smoothly
Imagine your lead magnet and tripwire are parts of a thrilling movie series. The transition should be as smooth and compelling as moving from one exciting scene to the next.
Your audience should be at the edge of their seats, popcorn in hand, eager to see what's coming. Align your messaging so that moving from the lead magnet to the tripwire feels like the natural next step in an epic saga.
Make sure they understand that 1) their new lead magnet is on the way and 2) how your tripwire offer relates to it
4. Amp Up the Value Volume
I’ll be blunt – perception is the name of the game. Are you doing your best to truly convey the value of your tripwire offer? To make your tripwire irresistible, pack it with value that screams, “This is the deal of the century!”
Think bonuses, limited-time offers, and those sweet customer testimonials. It's about giving your audience the VIP backstage pass experience.
5. Craft a Sales Page That Sells Itself
Your tripwire sales page is your stage – and you're the rockstar. Every word should sing with benefits, compelling CTAs, and the kind of persuasive charm that would make even the most reserved audience member get up and dance.
Use authentic urgency (read: do not bother using countdown timers that just start over when they expire, ick!), scarcity, and your unique voice to turn casual browsers into raving fans.
6. Make the Checkout a Breeze
Ever been in a line so long you forgot why you were there? Don't let that be your checkout process. Simplify it, break it down into baby steps, and watch as your audience goes from “just looking” to “take my money!”
7. Don't Ghost – Follow Up!
Not everyone buys on the first pitch, or time that they hear about your product, and that's okay. Set up a follow-up sequence that's like a friendly nudge, not a pushy salesperson. Remind them of the awesome deal they didn’t get take you up on and maybe throw in a special discount to sweeten the pot.
8. Test, Tweak, and Triumph
The digital world is always changing, and so should your lead magnet tripwire strategy. Test different elements of your lead magnet and tripwire.
Keep what works, toss what doesn’t, and always be ready to adapt.
9. Build Trust Through Education
Sometimes, your leads need a little warming up. Use your emails to educate, inspire, and sprinkle in a little bit of your magic. Show them you're not just selling – you're solving.
10. Social Proof It Up
Nothing speaks louder than a chorus of happy customers or clients. Let your satisfied fans do the talking with reviews, testimonials, and success stories that turn skeptics into believers. You can even just use screenshots of happy customers, with their privacy protected of course, unless they give you permission to share.
Ready to put it all together and create your tripwire funnel?
If all this sounds exciting but you’re craving a step-by-step guide to make your lead magnet tripwire truly shine, why not check out my Freebie to Flash Sale training? It’s your backstage pass to converting leads like a rockstar. Learn more here!
Remember, folks, converting leads is like hosting the ultimate party – you want everyone to have a great time and keep coming back for more. With these tips and your unique flair, you're not just hosting a party; you're creating an experience that's unforgettable. Let’s turn that lead magnet tripwire into your most happening event yet! Ready, set, convert!
Choosing the right email marketing platform can feel like navigating a maze with lots of options and features to consider. Seriously, I’ve tried ‘em all! Two notable contenders in this arena are Drip and ActiveCampaign. Both offer robust solutions but cater to different needs and preferences. In this detailed comparison of Drip vs ActiveCampaign, I’ll dig into their features, usability, and pricing to help you make an informed decision.
And for those of you seeking more information and recommendations, stay tuned for details on my Email Service Matchmaker training at the end of this post.
Drip: The E-commerce CRM Powerhouse
Drip brands itself as an e-commerce CRM, offering solutions that go beyond traditional email marketing. Its features are specifically designed to drive sales by creating personalized customer journeys.
Key Features of Drip:
E-commerce Integration: Drip provides deep integrations with popular e-commerce platforms like Shopify, WooCommerce and Thrivecart, making it easier to track customer interactions and tailor campaigns based on shopping behavior.
Automation Workflows: With Drip, you can create complex, automated workflows that trigger based on customer actions, ensuring timely and relevant communication. Not all email automation softwares are the same: Drip’s workflows are detailed and incredibly granular which can help you really zero-in on your segments
Personalization and Segmentation: Drip allows for advanced segmentation, enabling you to send highly targeted and personalized content, thereby increasing engagement and conversion rates.
Visual Email Builder: Drip’s visual builder is intuitive, making it easy to design emails that align with your brand without needing extensive technical skills.
Integrations: You can connect Facebook ads account and add subscribers to custom audiences and gather leads from Facebook lead ads without Zapier. With included webhooks, you can easily connect to other software like Airtable and ManyChat, again, without wasting precious zaps.
Drip Email Pricing as of 2024:
Drip’s pricing is based on the number of contacts in your account, starting at $39 per month for up to 2,500 contacts, making it a scalable option for growing businesses. Drip also has very easy to understand pricing: there’s only one tier
ActiveCampaign: The All-in-One Marketing Automation Tool
ActiveCampaign positions itself as more than just an email service provider. It’s a comprehensive platform for customer experience automation, combining email marketing, automation, sales automation, and CRM.
Key Features of ActiveCampaign:
Advanced Marketing Automation: ActiveCampaign offers one of the most robust automation capabilities in the market, allowing for intricate, multi-step automations based on behavior, engagement, and more.
Built-in CRM: With its built-in CRM, ActiveCampaign lets you manage leads and sales processes, aligning marketing and sales efforts seamlessly.
Dynamic Content and Personalization: ActiveCampaign excels in personalization, allowing you to deliver content tailored to individual user preferences and behaviors.
Reporting and Analytics: ActiveCampaign provides comprehensive reporting features, giving you insights into campaign performance, sales, and customer behavior.
ActiveCampaign Pricing as of 2024:
ActiveCampaign’s pricing is more complicated; it’s based on the number of contacts in your account, starting at $49 per month for up to 1,000 contacts, and also the features you choose to add, such as the CRM/pipeline, SMS marketing, and more. ActiveCampaign is not a budget choice.
Drip vs ActiveCampaign: Making the Choice
While both platforms offer excellent features, the choice between Drip and ActiveCampaign often boils down to your specific business needs.
I currently use and love Drip, but it’s not the best choice for every business.
Email Service Matchmaker: Find Your Perfect Fit
Still wondering whether Drip or ActiveCampaign is the right tool for you? My Email Service Matchmaker training can help. This comprehensive guide goes into many more email service provider options, providing you with the insights to choose the email service that best fits your business needs.
Learn more about the Email Service Matchmaker training here and take the guesswork out of selecting your email marketing platform. I also cover MailerLite, FloDesk and ConvertKit compared to Drip and ActiveCampaign as well.
Whether you’re a solopreneur, a growing business, or an established company, finding the right email marketing solution is a pivotal step in your business journey. Let Email Service Matchmaker be your guide to a decision that aligns with your business goals and drives your marketing success.
Starting on an affiliate marketing journey might seem like an uphill battle if you’re starting without an audience. But don’t let the initial silence discourage you. It’s absolutely possible to dive into affiliate marketing and gradually build your affiliate income from scratch. In this blog post, I’m sharing a step-by-step guide on how to start affiliate marketing with no audience, proving that you don't necessarily need a huge following or to rely solely on social media to actually make affiliate income.
Want proof? I make thousands in affiliate commissions every single month (last November, it was over $20k) and my audience isn’t massive by any means.
Easy Steps to Make Money with Affiliate Marketing With No Audience
1. Understand Your Niche and Products
Before you start worrying about your audience size, it’s important to have a clear understanding of your niche. Choose products or services that you are genuinely interested in and confident about. This passion and knowledge about the product will be hugely helpful in helping others understand the product’s value and why they might need it.
2. Be Keyword Strategic with SEO
With no audience to start with, let your content do the heavy lifting. Invest time in learning SEO (Search Engine Optimization) to make your content easily discoverable, meaning it shows up in Google or Bing searches, or on searches on other platforms like Pinterest, YouTube and more. Blog posts, reviews, and guides centered around your affiliate products with the right keywords can attract organic traffic to your site.
“How to build an audience for affiliate marketing” isn't just something folks have searched for; it's a whole strategy, using content to draw in interested individuals.
3. Capitalize on Content Platforms
While having your own platform is ideal, it's not the only way to kickstart your affiliate marketing journey. Platforms like Medium or LinkedIn allow you to publish content without having your audience initially, and your articles posted there can show up on searches even if your site doesn’t yet.
Write insightful and valuable content related to your affiliate products and use these platforms to gain visibility.
4. Networking and Collaborations
Building relationships is key in affiliate marketing. Connect with other marketers, join niche forums, and participate in community discussions. Not sure where to get started? Invite an industry friend to do a livestream with you.
These connections can lead to collaborations, guest posting opportunities, and even shoutouts that introduce your affiliate products to a wider audience.
5. Email Marketing
Affiliate marketing without social media is not only possible, it's effective, especially when you harness the power of email marketing.
Start building your email list from day one. Even if it's just a handful of people at first, offer them immense value through newsletters, exclusive insights, or early access to deals. This personal touch can make your affiliate recommendations much more effective.
Just a note: make sure your email service provider allows you to share affiliate links in your emails. Currently, Mailerlite’s terms, for example, frown on affiliate marketing.
Use analytics tools to track the performance of your affiliate links.
Understanding what content drives the most clicks and conversions will help you refine your strategy and focus on what works best.
7. Provide Real Value
No amount of marketing can replace the value of genuine, helpful content. Answer the question, “Do you need an audience for affiliate marketing?” by focusing on creating content that assists, educates, and entertains your potential audience. Build trust by being honest and transparent in your reviews and recommendations.
9. Give Untapped Platforms a Try
Explore platforms where your potential audience might be present but are not overly saturated by marketers. These could be specific forums, online communities, or even apps, like Quora, Reddit, or Geneva. Being an early presence on these platforms can give you a significant advantage.
10. Educate Yourself Continuously
The digital marketing world is ever-evolving. Stay ahead of the curve by continuously educating yourself about the latest trends, strategies, and tools in affiliate marketing.
Starting is Just the Beginning
Remember, starting your affiliate marketing journey with no audience is just the beginning. Every successful marketer started somewhere (including me!), and with persistence and the right strategies, you can grow your audience and your affiliate marketing success.
Take Your Affiliate Marketing to the Next Level
Ready to dive deeper and streamline your affiliate marketing efforts? Learn my simple but effective email strategy that gets me more affiliate commission from every single email I send my list! Get the details inside Four by For Footers. One student made an affiliate sale the very first time she implemented the Four by For strategy, and then she went on to make 5 more sales the next week, earning her $161.70 with a strategy she was able to set up in a single afternoon.
Want to create your own digital products and set up an affiliate program? Check out Pay Your Pals. This comprehensive training will guide you through building your own affiliate program using Thrivecart, helping you harness the power of affiliates to grow your business, even if you're starting with no audience.
Don't let the lack of an audience hold you back.
With the right strategies and tools, the world of affiliate marketing is your oyster. Get started with Pay Your Pals today, and turn your affiliate marketing journey into a story of success.
Launching an affiliate program can feel overwhelming. But, the truth is: that it's your secret weapon for spreading the word about your products and making more sales through the power of partnerships. But how do you attract the right crew—those enthusiastic affiliates ready to talk about your brand?
Whether you're curious about how to get affiliates to sell your product, how to find affiliate partners, or how to create an affiliate program that stands out, you're in the right spot.
Let's dive into the world of affiliate marketing and make your program a magnet for top-notch partners!
How to Create an Affiliate Program
Before we dig into finding the right people for your affiliate program, let’s chat a bit about setting up and creating a program people will want to promote!
1) Decide On Your Affiliate Program Commission Rate
Setting the right commission rate is what will hook your affiliates (along with great products!). Whether it's a percentage of sales or a flat rate, make sure it's juicy enough to attract affiliates but is also sustainable (read: you have sufficient profit margin to afford that level of payout) for your business in the long haul.
2) Legal Terms and Conditions
If you have an affiliate program, you’ll want some legal terms and conditions to cover yourself. I recommend Braden Drake’s Contract Vault, it’s super budget friendly and has an incredible array of legal contract templates for online businesses, including website terms & conditions, a privacy policy, and yes, a contract for affiliate programs that I asked him to add to the vault!
3) Other Important Decisions
Some other important decisions you’ll need to make with your affiliate program are:
1) How long are your affiliate cookies good for? This is the length of time that an affiliate will be ‘registered’ for sales. If you have a 30 day cookie and someone came through an affiliate link but bought something 32 days later, then that affiliate wouldn’t make commission.
Typically this is 30 days, but a longer cookie period might be something you offer (or even offer as a special bonus).
2) When will affiliates be paid?You’ll want to have a set period of time after the sale that affiliates can expect their payment. Just make sure you give this enough of a window in case of refunds. This could be anywhere from 7 days to 1 month, but just be super clear about this in your affiliate program terms and details.
4) Affiliate Program Software
There are a lot of options out there for running and managing your affiliate program. No surprise here but my personal favorite is Thrivecart! If you’re already using Thrivecart, it’s probably a good idea to use it for your affiliate program, too.
Ready to create your affiliate program in Thrivecart? Learn the strategy and get it set up TODAY with Pay Your Pals.
How to Get Affiliates and Find Affiliate Partners
Now let’s move on to the big piece of running of an affiliate program for your digital products and courses: how to get affiliates for it! My affiliates bring in thousands of sales for me every year so there are a lot of benefits to having an affiliate program and finding the right affiliate partners.
1) Create an Affiliate Program Landing Page
You may just want to offer your affiliate program to already paying customers, but if not, creating an affiliate program page on your website is important. It lets people know that you have a program and makes it super easy for them to sign up.
2) Add It To Your Programs and Digital Products
I include information about my affiliate program in all of my programs and digital products in Thrivecart Learn. If someone has purchased and enjoyed it, they’ll want to share it. So, why not make it even more enticing by giving them the opportunity to make some passive money for sharing it?
3) Add It To Your Post Purchase Emails
After your initial delivery or welcome email after a purchase, send an email specifically about your affiliate program. Invite them to join and this will generate more affiliate partners for your program.
4) Basically: Let People Know It Exists
The biggest part of all of this is to let people know you have an affiliate program (seems easy enough, right?). Talk about it, share it! If nobody knows it exists they can’t join it and promote your stuff.
Make It Easy for Affiliates to Promote
So, you’ve grown your affiliate program and have a good amount of affiliates now.. But nothing will happen without them actually promoting. This is why we need to make it as easy as possible for affiliates to promote. Send email updates, provide swipe copy and graphics. Remind them, get them excited!
Final Thoughts
Thrivecart's affiliate settings look deceptively easy, but turns out it's very confusing to create a cohesive, multi-offer affiliate program that runs seamlessly.
I'll show you the proven way to set it up to minimize stress + bring in the revenue inside Pay Your Pals.
With each new affiliate that joins your ranks, you're not just growing your affiliate program; you're amplifying your reach, and growing your business.
Selling digital products online doesn’t have to equal hard-selling or flash sales every single day. With the right tools and strategies, you can learn how to market digital products in a way more simple way!
Even if you’re someone who loves launching and selling, including more evergreen or passive ways to make more sales is important for sustainability, preventing burnout, launch fatigue for you and your audience, and for giving you more time freedom in your business.
How Do You Sell Digital Products?
So, how exactly do you sell digital products in a way that feels easy, effective, and in true alignment with the kind of business you’ve always wanted?
Let’s dig into four simple ways to sell more of your digital products.
1) Evergreen Email Sequences
It’s so true: the money is in the list!
Having evergreen email sequences in place that do the selling for you on autopilot means that you don’t have to sell every day. They also continue to nurture your list, even if you aren’t able to write new emails every week.
Along with the power of evergreen email sequences, you might want to incorporate my Four by For Footer email strategy, too. You’ll be able to make even more money from every email (automated or not) that you send your list, while keeping them in touch with your latest offers or affiliate recommendations. Best part: it takes less than an hour to set up and 15 minutes a week to maintain!
2) Sell More With Upsells
Another super simple way to sell more digital products is to offer upsells. Presenting a new customer with another offer is a great way to increase your average revenue per order. Plus, it helps get your digital products in front of more people (and not just any people, but paying customers!)
I don’t think of upsells as just a way to sell more (even though they are!). I look at upsells as a way to surprise and delight new customers, which is exactly what I teach inside Unleashing Upsells.
3) Targeted Organic Traffic
Want to know one thing that a lot of digital product sellers don’t consider? SEO! It might seem complicated or that it takes too long, but it really isn’t as hard as it seems.
Organic traffic from search engines is the highest quality traffic because those people are already searching for a solution (which your digital product is!).
My friend Tara has an awesome Easy SEO Mini-course that covers everything you need to know (and avoids all of the extra stuff you don’t really need to understand).
4) Using ConvertBox Strategically
Most people think of ConvertBox as a tool to increase your email subscribers and promote your freebies, or simply just to collect leads with pop-ups. But there are so many other ways to use this tool to sell your digital products! Hands down, after Thrivecart, this is one of the most powerful and revenue-impacting pieces of tech I use in my business.
You can learn all the ways I use it inside ConvertBox Jumpstart and snag all of my conversion-friendly done for you templates.
Final Thoughts
Folks can’t buy digital products they don’t see or even know about and these 4 strategies help me to make digital product sales every single day.
Diving into the world of digital product marketing doesn’t have to be like solving a complex puzzle. With the straightforward strategies we've chatted about it's all about making your digital product marketing strategy feel like a natural extension of your brand.
Selling digital products online is less about the hard sell and more about sharing solutions, sparking genuine connections, and sprinkling value like confetti at every opportunity.
As you take these next steps, think of these insights and tools as your trusty sidekicks to selling more digital products with ease!
ChatGPT and AI are everywhere and along with it, lots of clever uses cases for course creators. But AI is a tool, not a replacement. It’s a resource for brainstorming, not something that can completely do your work for you. You’re smarter than a machine, but we all get a little stuck sometimes. That’s where writing your ChatGPT prompts strategically comes into play.
I personally don't use ChatGPT to completely write my sales pages, emails or other content, but I don't mind letting it help me get started, or even just brainstorm ideas for me to write myself. Even though AI has grown so much over the past 12 months, we need to remember we’re still speaking to a robot here, not a human, and how you ask for help matters.
Once you apply a few simple tips on how to write effective prompts for ChatGPT, you will be able to use it as a powerful tool for your business. So, let’s dig in!
I made a list of the 33 most over-used words generated by AI for marketers, course creators, and coaches — jump to it here
How to Write ChatGPT Prompts
ChatGPT prompt creation is a new skill on its own. To use AI the right way for your business, you need to understand how to get the best results. And that comes from crafting the best ChatGPT prompts, which means:
1) Be clear about what you want.
You are speaking to a robot, after all. It has all kinds of access to data but it doesn’t understand YOU. If you want it to understand what you need, you need to be super clear and ask for it. Feel free to also say what you don’t want.
ChatGPT Prompt Example:
Instead of just: “Provide 20 episode ideas on the topic of productivity.”
Try This: “I’d like you to come up with 20 new podcast episode titles about productivity as a business owner and entrepreneur. For example: hot to use tools like ClickUp, time blocking, planning your quarter, when it’s time to outsource, etc. Please keep the title ideas interesting, positive, and engaging.”
Yes – I say please. You don’t have to as it won’t affect the outcome, but I can’t help typing it so I don’t bother to edit it out.
2) You need to give it context and help it out a bit.
Simply put:YOU are the secret sauce of your business. ChatGPT can help you, but it doesn’t have that secret sauce that you have. So, you need to provide some of that in your prompts to get the best possible outputs.
Copy and paste any information that would help into the chat.
For example:
If you’re looking for ideas on rewriting a sales page: copy and paste your current sales page copy as a reference (or the live URL if you have ChatGPT Plus with internet browsing).
If you want new digital product ideas: include who you are, what you do, what you currently offer, and who your audience is in the prompt. Otherwise, you might get ideas that aren’t really relevant or are super broad. The more specific you can be, the better!
3) Make sure you know your brand voice.
One super important part about writing ChatGPT prompts is having an understanding of what your brand style and voice are.
No robot will likely ever capture your voice completely, but you’ll get much better results if you know this info and provide it to ChatGPT when writing prompts.
4) Provide feedback and ask for changes.
ChatGPT is not a one-prompt-and-done solution. You need to provide feedback, ask questions, and have the output refined until it’s close enough. Then you can take it and add your human touch to it!
The List of Over-Used ChatGPT and AI Words for Marketers You Might Want to Avoid:
One thing that bothers me about ChatGPT is how very unlike me the output content sounds. It's not surprising, of course, because it's a machine, and so I firmly believe you should not use the generated text as is – you've got to make it your own! I spend a few minutes swapping out stiff-sounding phrases and words that I never use for things I actually say in my day-to-day life and in my copywriting.
ChatGPT has a tendency to over-use certain words and also over-enthusiastically add emojis.
I recently asked my audience on Threads which words AI has ruined for them due to overuse and it was a pretty long list! Most of us never use these words, so it feels a bit odd to suddenly have them appear in every piece of copy you make public. So, you might want to avoid/remove these words from your copy or content or it might seem like it’s AI-generated:
What are some overused words in AI-generated copy to avoid?
unleash
unlock
embark
ninja
empower
skyrocket
ever-evolving
captivate
essential / crucial
brilliance
new heights
picture this:
next-level
you see,
utilize
ditch
demystify
revolutionize
game-changing
delve into
master / mastery
hope this finds you well
struggle (-ling)
harness
ensure
transform (-ative)
empower
navigate
leverage (-aging)
magnetic
realm
peace of mind
ChatGPT Prompts List for Course Creators:
I couldn’t share this blog post without giving you some example ChatGPT prompts just for course creators! Anything in bold you’ll want to add your own information.
1) To Improve Your Online Course:
I have an online course called [NAME] about [TOPIC] that helps [IDEAL AUDIENCE] to/with [YOUR COURSE PROMISE]. Here is a list of what’s included and the lessons, can you come up with some ideas or ways that I could improve this course? [COPY & PASTE YOUR LESSON TITLES]
For example:
I have an online course called Email Marketing 101 about email marketing that helps newer entrepreneurs start an email list and get their first 1000 email subscribers without social media. Here is a list of what’s included and the lessons, can you come up with some ideas or ways that I could improve this course?
Lesson 1: Choosing Your Email Service Provider
Lesson 2: Email Marketing Set Up
Lesson 3: Writing Emails That People Want to Read
Lesson 4: Email Analytics
Lesson 5: Creating a Lead Magnet
Lesson 6: Nurturing Your List
Lesson 7: Staying Consistent with Email
2) To Brainstorm Online Course Ideas:
I’m a [TITLE] who helps [YOUR IDEAL AUDIENCE] to/with [WHAT YOU DO]. I’d like to create an online course about [TOPIC]. Can you come up with [#] course ideas that might be relevant to my audience?
For example:
I’m a business strategist who helps 6 figure entrepreneurs who are overwhelmed with outsourcing and hiring a small team. I’d like to create an online course about managing a team and communication. Can you come up with 10 course ideas that might be relevant to my audience?
3) To Write Course Promo Emails:
I’m launching a new online course soon called [NAME] about [TOPIC] for [IDEAL AUDIENCE] who want to [WHAT THEY WANT]. The course opens for enrollment on [DATE] and the cart closes on [DATE]. The price is [$xx] and if they sign up before [DATE] they will save/get [DEAL OR BONUS OFFER]. I’d like to send [#] emails to my list for this launch. Can you write the emails in a [VOICE] tone of voice and [STYLE] style?
I’d like these emails written:
[DATE] – Email #1 – Announcement email
[DATE] – Email #2 – Focus on the details of the bonus
[DATE] – Email #3 – Ends tomorrow email
[DATE] – Email #4 – Ends today, last chance email
[DATE] – Email #5 – sent to people who clicked but didn’t purchase yet when there are only 4 hours left to go
Let’s start with email #1.
4) To Create Social Media Content Promoting Your Course:
I’m launching a new online course soon called [NAME] about [TOPIC] for [IDEAL AUDIENCE] who want to [WHAT THEY WANT]. The course opens for enrollment on [DATE] and the cart closes on [DATE]. The price is [$xx] and if they sign up before [DATE] they will save/get [DEAL OR BONUS OFFER]. Can you write [#] social media posts for [PLATFORM] in a [VOICE] tone of voice and [STYLE] style to promote this course to the right people?
5) To Write a Script for a Course Lesson:
I am creating a course called [NAME] on [TOPIC] to help [IDEAL AUDIENCE] with [WHAT YOUR COURSE HELPS THEM WITH]. I’m working on a lesson about [TOPIC]. Can you write a video script for this lesson that will cover [THIS], [THIS], and [THIS]. I would like the video to be approximately [#] minutes in length.
NOTE: Be sure to fact-check the provided script thoroughly before you start recording; ChatGPT is not the most current or up to date and you are the subject matter expert
6) To Outline a Workbook for a Course Lesson:
I have a course called [NAME] about [TOPIC] for [IDEAL AUDIENCE]. I have a lesson within the course called [NAME] that covers [WHAT THE LESSON IS ABOUT]. Here is the video transcript of that lesson for reference. Can you use the transcript to outline a workbook that could accompany this lesson? [COPY & PASTE THE TRANSCRIPT]
7) To Understand Your Ideal Audience:
Can you come up with 3 different buyer personas that would be the perfect person for my online course? Please include what they are struggling with and what they hope to achieve from the course. Here are the details about the course: [COPY & PASTE INFO FROM YOUR SALES PAGE]
8) To Come Up With a Name for Your Online Course:
I want to create a new online course about [TOPIC]. The ideal audience is [IDEAL AUDIENCE]. The course will help them [COURSE PROMISE]. Can you come up with [#] fun and catchy names for this course?
For example:
I want to create a new online course about dealing with negative self talk. The ideal audience is female entrepreneurs who are struggling with comparing themselves to others, overworking themselves, undercharging, and are scared of success. The course will help them improve their self worth, mindset, and discover ways to overcome negative self talk with my own framework. Can you come up with 20 fun and catchy names for this course?
9) To Write the Sales Page Copy for Your Course:
I am creating a course called [NAME] on [TOPIC] to help [IDEAL AUDIENCE] with [WHAT YOUR COURSE HELPS THEM WITH]. Can you write a medium-length sales page for this course in a [VOICE] voice and [STYLE] style?
10) To Improve the Sales Page Copy of Your Course:
If you don’t have ChatGPT Plus:
I have a course called [NAME] that helps [IDEAL AUDIENCE] with [WHAT YOUR COURSE HELPS THEM WITH]. Can you review this sales page and rewrite the copy so it’s more engaging? Let’s do it one section at a time. Here is the first section: [COPY & PASTE]
If you do have ChatGPT Plus:
I have a course called [NAME] that helps [IDEAL AUDIENCE] with [WHAT YOUR COURSE HELPS THEM WITH]. Can you review this sales page and rewrite the copy so it’s more engaging? Here is the link: [ADD LIVE SALES PAGE URL]
My Favorite AI Tools:
Besides ChatGPT, I do have a few other favorite AI tools that you’ll want to take a look at.
CastMagic is also a good AI tool for repurposing content or video transcripts into different content ideas or formats quickly and easily!
But remember: AI isn’t a replacement for you. Being able to use it properly is a skill, and using AI as a tool to save time is a good thing! Just make sure to not lose your own voice or secret sauce in the process.