Hey there, course creators and digital product makers! Do you want to create a sense of urgency and excitement for your audience? Countdown timers can help you do just that, but it’s important to use them in an ethical way. In this blog post, we’ll explore 5 unique ways you can use countdown timers ethically to drive action and engagement. So, let’s get started!
What Are Countdown Timers?
Countdown timers are a visual display that counts down the time remaining until a specific event. This event can be anything from the end of a sale to the launch of a new product. There are three main types of countdown timers: evergreen, launch, and email.
Evergreen Countdown Timers:
An evergreen countdown timer is a timer that is running for a set period of time per visitor – not date based. It can be set to expire after a certain amount of time for each visitor. An unethical way to use evergreen timers is by having it restart as soon as it reaches zero. Please don’t do that – unless you want to lose trust with your audience!
This type of countdown timer is useful for creating a sense of urgency for visitors to your website or landing page.
Launch Countdown Timers:
A launch countdown timer is a timer that counts down the time remaining until the launch (or cart close) of a new product or service. It is typically used to create excitement and anticipation for the launch.
Email Countdown Timers:
An email countdown timer is a timer that is included in an email. It can be used to create a sense of urgency for the recipient to take action, such as making a purchase or signing up for a webinar.
Benefits of Using Countdown Timers
Countdown timers have been shown to be effective in increasing conversions and sales. This is because they create a sense of urgency and scarcity, which can motivate people to take action. When people see that there is a limited amount of time remaining until a sale or launch ends, they are more likely to make a purchase or sign up for a service.
Countdown timers can also create a sense of excitement and anticipation. This can help to generate buzz and increase awareness for your product.
Ethical Considerations When Using Countdown Timers
While countdown timers can be effective in increasing conversions and sales, they can also be used in an unethical way. For example, some marketers may use countdown timers that reset every time a visitor refreshes the page. This creates a false sense of urgency and can be seen as manipulative or deceptive.
To use countdown timers ethically, it’s important to be transparent and honest with your audience. Make sure that the timer is accurate and that it is not designed to trick visitors into taking action. It’s also important to be respectful of your audience’s time and needs. Don’t use a countdown timer for a sale that only lasts for a few hours if your audience is located in a different time zone.
Unique Ways to Use Countdown Timers Ethically
Now that we’ve covered the basics of countdown timers and the ethical considerations, let’s explore some unique ways to use countdown timers in an ethical way.
1. Offer a limited-time bonus
Instead of using a countdown timer to create a sense of urgency for a sale, consider using it to offer a limited-time bonus. For example, if someone purchases your course within a certain time frame, they will receive a free one-on-one coaching session with you. This creates a sense of urgency while also offering value to your customers.
2. Host a live Q&A
Use a countdown timer to build anticipation for a live Q&A session. For example, you could set up a launch countdown timer on your sales page and then host a live Q&A session on the final day of the launch. This creates a sense of excitement and gives your audience an opportunity to ask questions and get to know you better.
3. Create a sense of exclusivity
Use a countdown timer to create a sense of exclusivity for a limited-time offer. For example, you could offer a discount code to the first 50 people who sign up for your course within a certain time frame. This creates a sense of urgency and exclusivity, making people feel like they are getting a special deal that is not available to everyone.
4. Create a challenge
Use a countdown timer to create a challenge for your audience. For example, you could set up an evergreen countdown timer that counts down the days until the start of a 30-day challenge. This creates a sense of anticipation and excitement for your audience, and can motivate them to sign up for your challenge and take action towards their goals.
5. Use it for a drip email campaign
Use an evergreen countdown timer for an email drip campaign. For example, you could send a series of emails with valuable content, and include a countdown timer in each email that counts down the days until the next email. This creates a sense of anticipation and keeps your audience engaged with your content.
Using Deadline Funnel for Ethical Countdown Timers
While there are many ways to use countdown timers in an ethical way, it can be difficult to create and manage them on your own. That’s where Deadline Funnel comes in. Deadline Funnel is a tool that can help you create ethical countdown timers for your digital products, courses, and offers.
With Deadline Funnel, you can create countdown timers that are accurate and transparent. You can set up evergreen timers that expire after a certain amount of time, or launch timers that count down the days until a specific event.
You can also use Deadline Funnelfor email countdown timers, creating a sense of urgency for your email subscribers.
Using Countdown Hero for Ethical Countdown Timers
Countdown Hero is another countdown timer software that works especially well with email campaigns. While Countdown Hero is not quite as powerful as Deadline Funnel, it is much more affordable and still does a great job, plus has a few features that Deadline Funnel doesn’t, like not showing your countdown timer until a certain point in the launch, such as the last 2 days only. Another great perk is that currently, you can purchase Countdown Hero on a lifetime deal, meaning you’ll only ever pay for it once, versus a monthly subscription!
Countdown timers can be a powerful tool for course creators and people who create digital products. When used ethically, they can create a sense of urgency and excitement, motivating people to take action towards their goals.
By being transparent and respectful of your audience’s time, you can use countdown timers in a way that benefits both you and your customers. If you’re looking for a tool to help you create ethical countdown timers, consider using Deadline Funnel.
Are you having a hard time converting your website visitors into paying customers? If so, then you’re in the right place. Sales funnels are critical to any successful online business, but they can also be confusing and overwhelming, especially if you’re just starting out. That’s why I’ve put together this blog post to answer ten of your biggest sales funnel questions.
So, grab a cup of coffee (or your beverage of choice – it’s kombucha for me!), and let’s dive in!
Your Sales Funnel Questions Answered
1. What are the different stages of a sales funnel?
A sales funnel visually represents the customer journey from initial contact to the final sale. Put very plainly, a sales funnel is a set of web pages designed to move leads, or potential customers, towards a purchase.
While there are many variations of the sales funnel, most include four main stages:
Awareness: This is the first stage, where potential customers become aware of your product or service. They might find you through a blog post, social media, or advertising.
Interest: In this stage, prospects want to learn more about your product or service. They might sign up for your email list or download a lead magnet.
Decision: In the decision stage, prospects are evaluating whether or not to make a purchase. They might read reviews, compare prices, or request a demo.
Action: Finally, in the action stage, the prospect becomes a customer and makes a purchase. This might involve filling out a form, making a payment, or scheduling a call.
Remember that not all potential customers will move through each stage of the funnel. Some may drop off before they reach the final stage, while others may skip some stages altogether.
2. What are the benefits of using a sales funnel?
Using a sales funnel has a ton of benefits for your online business. Here are just a few:
It gives you clarity: A sales funnel means you have a clear plan for guiding your potential customers toward purchasing. This helps you focus your marketing efforts and get better results.
It’s more efficient: With a sales funnel, you can create marketing campaigns that are designed to move prospects from one stage to the next. This saves you time and resources, making your sales process more efficient.
You’ll get more sales: Optimizing – fine-tuning, improving – each stage of your sales funnel can convert more prospects into paying customers. This means more sales and revenue for your business.
You can build stronger relationships with your customers: A sales funnel includes strategies for customer retention and follow-up. By focusing on building long-term relationships with your customers, you can increase customer loyalty and lifetime value.
Overall, using a sales funnel is a smart move if you want to streamline your sales process, increase your conversions, and build a loyal customer base.
3. What are the key components of a successful sales funnel?
A successful sales funnel typically includes several key components. Here are some of the most important ones:
A clear goal:
Defining your goal is the first step in creating a successful sales funnel. What do you want to achieve with your funnel? Is it to generate leads, make sales, or something else? Having a clear goal will help you design a funnel that is tailored to your specific needs.
Your sales funnel needs to attract the right kind of traffic to be effective. This means identifying your target audience and creating marketing campaigns that are designed to appeal to them.
A lead magnet:
A lead magnet is a valuable resource you offer your prospects in exchange for their contact information. This could be a free guide, checklist, or webinar. A strong lead magnet will help you capture and move more leads through your funnel.
A landing page is a dedicated page designed to convert visitors into leads or customers. A good landing page will be focused on a single offer and have a clear call to action.
Email marketing is a critical component of any sales funnel. By nurturing your leads with targeted emails, you can build trust, establish authority, and move them closer to making a purchase.
A sales page is a dedicated page that is designed to sell a specific product or service. A strong sales page will highlight the benefits of your offer, address common objections, and make it easy for visitors to make a purchase.
Following up with your customers after a sale is essential for building long-term relationships and encouraging repeat business. This could include sending thank-you emails, offering additional products or services, staying in touch inside a community on social media or in a forum, or providing ongoing support and resources.
By including these key components in your sales funnel, you can create a cohesive and effective marketing strategy that moves prospects smoothly from initial contact to sale.
4. How do you measure the success of a sales funnel?
Measuring the success of a sales funnel is crucial to optimizing your marketing efforts and improving your conversion rates.
Here are some key metrics you can use to track the performance of your sales funnel:
One of the first things you should measure is how much traffic you are driving to your sales funnel. This will give you a sense of how effective your marketing campaigns are at generating interest in your offer.
Your conversion rate measures the percentage of visitors who take a desired action on your site, such as opting into your email list or purchasing. This is a crucial metric for determining how well your sales funnel works.
Ultimately, the success of your sales funnel will be measured by the number of sales you can generate. Tracking your sales volume will give you a clear sense of whether your funnel meets your revenue goals.
Average order value:
Another important metric to track is your average order value. This measures the average amount of money customers spend with you per order. Increasing your average order value can boost your revenue and improve your profitability.
Customer lifetime value:
The customer lifetime value (CLV) measures the total value a customer brings to your business throughout their relationship with you. By increasing your CLV, you can maximize the return on your marketing investment and grow your business over the long term.
By tracking these key metrics and making adjustments to your sales funnel based on the insights you gain, you can improve your conversion rates, increase your sales volume, and build a strong and profitable online business.
5. What are some common mistakes to avoid when creating a sales funnel?
Creating a successful sales funnel takes time and effort, and there are many potential pitfalls along the way.
Here are some common mistakes to avoid when creating a sales funnel:
Lack of focus:
One of the biggest things people need to correct when creating a sales funnel is trying to do too much. Instead of trying to appeal to everyone, focus on a specific target audience and create a funnel that is tailored to their needs.
No clear call to action:
Every stage of your sales funnel should have a clear call-to-action that tells your prospects what you want them to do next. Make sure your calls to action are clear, prominent, and easy to follow, such as “buy now,” “join today,” or “learn more.”
Ineffective lead magnets:
Your lead magnet is a critical component of your sales funnel, as it’s often the first interaction a prospect will have with your brand. Make sure your lead magnet is valuable, relevant, and aligned with your target audience’s interests and needs.
Poorly designed landing pages:
Your landing pages are where your visitors will decide to take action or leave your site. Ensure your landing pages are well-designed, easy to navigate, and focused on a single offer. Be sure to check that your pages also look great on mobile!
Neglecting existing customers:
Your sales funnel should continue after a sale. Be sure to provide ongoing support and value to your existing customers, which can lead to repeat business and referrals. This could be a simple and hands-off as creating a post purchase email sequence that lets your new customers know what to expect next and checks in on their progress along the way, while also recommending other offers or products you have for sale that might be helpful to them.
By avoiding these common mistakes and focusing on creating a sales funnel that is targeted, focused, and aligned with your customer’s needs, you can improve your conversion rates and grow your business over the long term.
6. What are the best tools for building a sales funnel?
So many options exist to help you build an optimized sales funnel. Here is a list of my favorite and recommended tools:
Thrivecart – hands down my favorite funnels tool ever!
7. What are some effective ways to drive traffic to a sales funnel?
One of the biggest questions I always get is how to drive traffic to a sales funnel. You can’t measure your metrics without having a decent amount of quality traffic and data. Here are a few of the best ways to get more people into your sales funnel:
Creating valuable content that is relevant to your target audience can help you attract visitors to your website and build your authority in your industry.
Be sure to promote your content on social media, in email campaigns, and through other marketing channels to drive traffic to your sales funnel.
Using paid advertising platforms like Google Ads or Facebook Ads can effectively reach your target audience and drive traffic to your sales funnel. Be sure to use targeting options to ensure your ads are reaching the right people.
Search engine optimization (SEO):
Optimizing your website for search engines can help you rank higher in search results and drive more organic traffic to your sales funnel. Be sure to focus on relevant keywords for your target audience and create valuable content that answers their questions.
Want to learn more about SEO and how to optimize your website – without the tech jargon? Check out my friend Tara Reid’s Easy SEO Mini Course.
Social media marketing:
Promoting your sales funnel on social media platforms like Facebook, Instagram, and LinkedIn can help you reach a wider audience and generate leads. Be sure to create engaging content tailored to the platform and encourage your followers to visit your sales funnel.
Encouraging your existing customers to refer their friends and family to your sales funnel can effectively drive traffic and generate leads. Be sure to incentivize referrals and give your customers the tools they need to spread the word about your brand. You can do this with an affiliate program or a referral program.
Want to learn more about creating an affiliate program? I’ve created my own Pay Your Pals training to help you create an affiliate program with ThriveCart.
Partnerships and collaborations:
Partnering with other businesses or influencers in your industry can help you reach a wider audience and drive more traffic to your sales funnel. Be sure to focus on partnerships that are aligned with your brand values and target audience.
A few great options for collaborations are podcast guesting, speaking at virtual summits, participating in bundles – or hosting your own!
By combining these tactics and testing different strategies over time, you can find the mix that works best for your business and drive more traffic to your sales funnel.
8. How do you nurture leads in a sales funnel?
A sales funnel only converts as well as the nurturing process! Nurturing leads in a sales funnel is critical for building trust and moving prospects closer to a sale.
Here are some effective ways to nurture leads in your sales funnel:
Personalization: Personalizing your messaging and content can help you connect with your leads on a deeper level and show them that you understand their unique needs and challenges.
Education: Providing valuable educational content like blog posts, e-books, and webinars can help you position yourself as an expert in your industry and provide value to your leads.
Email marketing: Email marketing is a powerful tool for nurturing leads, as it allows you to stay in touch with your leads over time and provide them with valuable content and offers. Need some help with email marketing? Check out the fantastic $9 per month Email Marketing Membership!
Segmentation: Segmenting your leads based on their interests, behavior, and demographics can help you provide more targeted messaging and content that resonates with their needs. One of the best tools to help you with segmentation is Drip.
Social proof: Using social proof like customer testimonials, case studies, and reviews can help you build trust and credibility with your leads.
Consistency: Consistently providing value to your leads and staying in touch with them over time can help you build trust and keep your brand top-of-mind when they’re ready to purchase.
Follow-up: Following up with your leads and providing them personalized attention can help you move them closer to a sale and address any concerns or questions they may have.
9. How do you upsell and cross-sell in a sales funnel?
Upselling and cross-selling are effective strategies for increasing the average order value and revenue generated from your sales funnel. Here are some ways to do it:
Upselling involves offering customers a more expensive or premium version of the product or service they’re already considering. To upsell effectively, you can:
Offer a higher-end version of the product or service with more features or benefits
Provide a bundled package that includes additional products or services
Recommend a complementary product or service that enhances the value of their purchase
Cross-selling involves offering customers a related product or service that complements the one they’re already considering. To cross-sell effectively, you can:
Recommend related products or services that are frequently purchased together
Offer add-ons or accessories that enhance the functionality or convenience of their purchase
Suggest complementary products or services that solve other problems or needs they have
Bump offers are a type of offer that is presented at the point of purchase. They typically offer a product or service that complements the one the customer is already buying at a discounted rate. To use bump offers effectively, you can:
Offer a product or service that enhances the value or benefit of the one the customer is already purchasing
Present the offer in a clear and compelling way at the point of purchase
Provide a limited-time or exclusive discount to incentivize the customer to take advantage of the offer
By incorporating upsells, cross-sells, and bump offers into your sales funnel, you can increase the value of each sale and generate more revenue for your business. Be sure to focus on offering products and services that are relevant and valuable to your customers and present your offers in a clear and compelling way to maximize their impact.
10. What are the best practices for creating sales funnel copy and messaging?
Creating effective sales funnel copy and messaging is essential for converting prospects into customers.
Here are some best practices for creating sales funnel copy and messaging:
1. Define your target audience:
Before you start writing copy, you need to understand your target audience and what motivates them. Use this information to create messaging that speaks directly to their needs and interests.
2. Focus on benefits:
Instead of focusing on features, focus on your product or service’s benefits. Explain how your offering will solve your customer’s problems, save them time, or improve their lives.
3. Use clear and concise language:
Keep your messaging simple and straightforward. Avoid using jargon or technical language that your customers may not understand.
4. Use storytelling:
Use storytelling to connect with your customers on an emotional level. Explain how your product or service has helped others overcome challenges and achieve their goals.
5. Create a sense of urgency:
Use urgency to encourage customers to take action. This can include limited-time offers, countdown timers, or emphasizing scarcity.
6. Use social proof:
Incorporate social proof like customer testimonials, reviews, and case studies to build customer credibility and trust.
7. Test and optimize:
Continuously test and optimize your messaging to improve your conversion rates. Use A/B testing to try out different headlines, calls to action, and messaging to see what resonates best with your audience.
And if you’re tired of writing sales funnel copy from scratch, make sure to check out all of the amazing templates in the Damn Copy Shop or have AI do it for you in minutes with the amazing Marketing Magic App!
Do you offer payment plans or are considering offering buy now, pay later (BNPL) plans to your customers? Payment plans are becoming more and more popular for small business owners who sell courses/digital products and services.
Offering payment plans are a great way to boost sales and customer loyalty. Before you start offering those plans, it’s important to understand that offering payment plans also comes with legal risks that businesses need to be aware of. In this article, we’ll dive into ways you can offer payment plans to customers and the legal issues that come with them. By understanding what’s involved in offering installment plans and the legal obligations that come with it, you can protect your business and your customers while making the most of this popular payment option. Here’s what to consider when offering payment plans in your online business.
Which provider you’ll use when offering payment plans
When choosing a BNPL provider for your business, there are several factors to consider. One of the most important is compatibility with your e-commerce platform. You’ll want to choose a BNPL provider that integrates seamlessly with your platform, making it easy to offer the BNPL option to your customers. In addition to compatibility, it’s important to consider the fees and costs associated with the BNPL provider. BNPL providers typically charge fees for their services, such as transaction fees and interest rates. Some providers, like Sezzle, offer a zero-interest payment plan, which can be an attractive option for customers. If you have Paypal as a payment option, they have their own installment plan called “Pay in 4” that will be offered if your client qualifies.
Some other popular BNPL providers you may want to consider include Afterpay, Klarna, and Affirm. Make sure to do your research and compare different providers to find the one that best fits your business needs and offers the most value to your customers. By choosing the right BNPL provider, you can offer a convenient and attractive payment plan option to your customers while increasing sales and customer loyalty.
NOTE FROM THRIVECART TEMPLATE SHOP:
If you have enabled Paypal as a payment processor for your product in Thrivecart, your customers will have the option to do “Pay in 4” in most instances. If you are using the Stripe Enhanced payment processor for your product in Thrivecart, they will see the best BNPL provider based on their location; for USA it could include Afterpay, Klarna or Affirm; for other countries, you may see less options or country-specific options. Contact Thrivecart support here with country-specific questions for BNPL for Stripe Enhanced.
How to Set Up Payment Plans for Customers
You may also benefit from a checkout system like Thrivecart or Samcart. These checkout systems offer a range of features such as one-click upsells, order bumps, and customizable checkout pages, which can help you increase your average order value and improve the overall customer experience. Additionally, they offer various payment integrations, including PayPal and Stripe. Thrivecart and Samcart both have user-friendly interfaces that make it easy for you to set up and customize your checkout process, even if you don’t have any technical knowledge. They also offer various analytics and reporting tools, allowing you to track your sales data and optimize your checkout process over time.
You can also create your own payment plans with these systems to accommodate different payment preferences and enhance the customer experience. Unlike the ones above, if a payment fails in Thrivecart or Samcart, you won’t collect all of your funds up front and you’ll need to follow up with customers on your own to get paid.
Consumer protection laws when offering payment plans to customers
If you’re considering using payment plans for your business, it’s important to understand that these services are considered a type of credit and are subject to various consumer protection laws.
Here are some of the laws you’ll need to comply with when you’re offering a payment plan option.
Truth in Lending Act (TILA)
TILA requires lenders to disclose certain information about credit terms and costs to consumers. This includes the total amount financed, the annual percentage rate (APR), the finance charge, and the total payments required. BNPL services must comply with TILA disclosure requirements and provide consumers with a clear and accurate understanding of the terms and conditions of their credit.
Say you’re selling an online course for $1,000. You offer two payment options to your customers: they can either pay in full at the time of purchase or they can pay in four monthly installments of $300 each.
If a customer chooses the installment plan, they will pay a total of $1,200 ($300 x 4) over the four-month period, which includes an additional charge of $200 on top of the original $1,000 price.
In this scenario, TILA would apply to the installment payment plan, but NOT to the payment in full option. This is because the installment plan involves extending credit to the customer and charging an additional fee, which is considered a finance charge under TILA.
As the seller, you would need to comply with TILA’s disclosure requirements for the installment payment plan. This would include providing customers with a written disclosure statement that outlines the finance charge, APR, payment schedule, and any other fees or charges associated with the credit.
Payment Plan Disclosure Requirements
When you offer payment plans to your customers, you want to make sure they have all the information they need to make the right decision for their finances. That’s why disclosure requirements are in place to protect consumers and help them understand the fees, interest rates, and repayment terms associated with payment plans.
One of the most important disclosure requirements for payment plans is providing clear and easy-to-understand information on fees. That means making it crystal clear to your customers what fees they’ll be charged, like transaction fees or late fees. By being upfront about fees, customers can make informed choices about whether a payment plan is the right option for them.
Another critical disclosure requirement for payment plans is providing clear information on interest rates. This includes letting customers know the annual percentage rate (APR) and any other interest charges that may apply. By giving customers a clear picture of the interest rates, they can make informed decisions about the cost of using payment plans and whether they can afford it.
Lastly, payment plans must provide clear information on repayment terms. This includes information on the total amount due, the due date, and any penalties that may apply if payments are missed. By providing clear repayment terms, customers can understand exactly what they’re getting into when they use payment plans and can make informed decisions about whether they can manage to pay back what they owe. If you’re using a provider like Klarna, Paypal, or Sezzle, they’ve handled this on the backend. However, if you’re providing your own payment plans that cost more than paying in full, you’ll have to create the disclosure yourself.
Wondering what this looks like, here’s an example:
“By selecting this payment plan option, you agree to pay a one-time transaction fee of $5.00, plus a late fee of $10.00 if your payment is more than 10 days late. The annual percentage rate (APR) for this payment plan is 15%. If you make all payments on time, you will make a total of 4 payments of $50.00 each, for a total amount of $200.00. If you miss a payment, the total amount due will be adjusted accordingly. Payments will be due on the 1st of each month, and penalties for missed payments will apply. By using this payment plan, you agree to the terms and conditions outlined in the agreement.”
By providing clear and transparent information about fees, interest rates, and repayment terms, you’re giving your customers the power to make smart financial decisions. It’s not just a legal requirement – it’s also a way to build trust with your customers and help them feel confident about using payment plans.
Data Privacy and Payment Plans
Debt Collection and Default
When offering payment plans to customers, it’s important to understand the debt collection and default issues that can arise. If payments are not made on time or in full, debt collection efforts may become necessary.
In the event of a default, customers may be subject to collection efforts, such as phone calls, emails, or letters demanding payment. It’s important to note that providers of payment plans are legally required to comply with fair debt collection practices, such as those set forth in the Fair Debt Collection Practices Act (FDCPA) in the United States.
The FDCPA provides guidelines for debt collection practices, including restrictions on when and how debt collectors can contact customers, as well as prohibitions against harassment, false statements, and other unfair practices. Providers of payment plans must comply with these guidelines when attempting to collect on delinquent accounts.
In addition to legal requirements, customers can take steps to protect themselves from debt-related problems when using payment plans. This includes having terms and conditions of the payment plan before your customer agrees to it.
Your terms and conditions should include:
Payment Schedule: Provide a clear schedule of payments that customers will be required to make under the payment plan. This should include the total amount due, the number of payments required, and the due dates for each payment.
Interest and Fees: Clearly outline any interest rates, fees, or penalties that may be charged under the payment plan. This can include late fees, transaction fees, or other charges that may apply.
Default and Collection: Explain what will happen if a customer defaults on a payment or fails to meet the terms of the payment plan. This can include information on late fees, penalties, and the potential for debt collection efforts if the account becomes delinquent.
Modifications and Cancellation: Specify whether customers can modify or cancel the payment plan, and under what conditions. This can include information on any fees or penalties that may apply if the payment plan is canceled.
It’s also important to understand the consequences of defaulting on payments. These consequences can include late fees, penalties, and damage to credit scores. In some cases, debt collection efforts may escalate to legal action, such as a lawsuit to recover the amount owed.
Again, if you’re using a service like Afterpay or Klarna, they’ll handle debt collection issues, while you get paid upfront. But if you’re using a checkout system like Thrivecart and offering payment plans for purchases on your own accord, you’ll have to handle debt collection.
For providers offering payment plans, complying with legal requirements and providing clear and transparent information about debt collection practices can help build trust with customers and protect against potential legal issues.
Conclusion: What to consider when you offer a payment plan to customers
Offering payment plans to customers can be a great way to increase sales and improve customer satisfaction. However, it’s important to understand the legal considerations associated with payment plans and to comply with all applicable laws and regulations. This includes providing clear and transparent information on fees, interest rates, and repayment terms, protecting customer data privacy and security, complying with fair debt collection practices, and having clear and concise terms and conditions for the payment plan.
By taking these steps, businesses can protect themselves from legal liability and build trust with their customers.
Michelle Wilson Murphy is a small business attorney who works with online business owners to legally protect their content and business using simplistic and effortless methods to achieve compliance.
She is the owner of The CEO Legal Loft where she offers contract templates and other legal resources designed to help online businesses protect themselves and comply with legal requirements. Whether you’re just starting out or looking to expand your business, she’s a great resource to help you achieve your goals while minimizing legal risk.
When you hear people talk about email marketing platforms, you probably hear the top choices right now: ConvertKit, ActiveCampaign, MailerLite, or Flodesk. As a tech lover, I’ve tried and used them all. But what if I told you that there was an even better option out there?
In this blog post, I’m sharing why Drip is the best B2B marketing automation tool for course creators.
What is Drip?
Basically, Drip helps businesses automate their marketing campaigns through email, SMS, and other channels. You know those emails you get from companies that seem to know exactly what you’re interested in? That’s the kind of thing Drip helps businesses achieve!
What’s great about Drip is that it’s super user-friendly and flexible. So, marketers can create personalized campaigns that are tailored to their customer’s preferences and behaviors quickly and easily. Plus, Drip provides detailed analytics to track the success of each campaign, making it easy for businesses to see what’s working and what’s not.
If you’re looking to take your marketing game to the next level, Drip might be just what you need!
3) They have better email list management and email marketing analytics.
Want to know how much money each email has made? Drip can tell you that. They have some of the most robust reports and analytics I’ve ever seen.
4) They go way beyond email marketing.
With their onsite marketing tools, you can create upsells, product recommendations, surveys, quizzes, countdown timers, and more! I am absolutely in love with their spin-to-win popup and have it set up as a special reward to new subscribers when they visit my other site, DamaJue.com.
5) They have exceptional customer service.
One of most entrepreneurs’ biggest complaints about ConvertKit and ActiveCampaign is the lack of support. Because focusing on clients and customers is their main brand value, Drip has some of the best support around. I made extensive use of their chat support when I was just getting started with Drip and love that they usually respond (a real person) within about 2 minutes, sometimes, within seconds!
They will even migrate your account for free, depending on your email list size.
Nothing is worse than investing in and using a tech tool with horrible customer service.
6) Drip has advanced email features that help me monetize my list better.
Some of my favorite features are global content snippet, being able to send webhooks, conditional content, triggering automations with behaviors such as a custom field being updated, a page being visited, a certain lifetime value amount, plus great integrations that normally cost extra, like Facebook Lead Ads and custom audiences.
While plenty of options are available for email marketing platforms, Drip stands out as the ultimate marketing tool for course creators. Not only is it user-friendly and flexible, but it also provides detailed analytics and exceptional customer service. Plus, with their focus on rewarding loyal customers and their ecommerce automation software, Drip is a perfect fit for heart-based entrepreneurs who prioritize great customer experiences. And, with plans starting at just $39 per month and a free 14-day trial, there’s no reason not to give Drip a try and take your marketing game to the next level.
Why are we always so focused on getting more leads, more traffic, and more new customers? Sure, we always need new people to discover our business and offers, but we should be paying more attention to the customers we already have! Many entrepreneurs overlook the importance of increasing customer lifetime value (CLV).
Knowing and maximizing your CLV can unlock your profit potential and help you scale your business over time. In this post, we’ll explore what CLV is, why it’s important for course creators, and how to increase it.
What is customer lifetime value (CLV)?
Customer lifetime value is the amount of revenue a customer is expected to generate throughout their relationship with your business. It’s a crucial metric for understanding the long-term value of your customers and helps you make informed decisions about how much to invest in acquiring new customers.
To calculate CLV, you’ll need to estimate the average customer lifespan, the average purchase value, and purchase frequency. The formula for CLV is:
CLV = (Average Purchase Value x Average Purchase Frequency x Average Customer Lifespan)
Why is customer lifetime value important for course creators?
Understanding CLV is crucial for course creators because it enables you to make smarter marketing and business decisions. By knowing your CLV, you can invest more in customer acquisition and retention, optimize your pricing strategy, and identify growth opportunities.
Additionally, increasing your CLV can significantly impact your bottom line. By retaining customers for longer and increasing their lifetime value, you can boost your revenue without having to acquire as many new customers.
How to calculate customer lifetime value
Calculating CLV can seem intimidating, but there are several tools that can make it easier. If you use ThriveCart, for example, you already have a lot of sales data at your fingertips. You just need to use it!
Alternatively, you can use a tool like Fathom Analytics to track your customers’ behavior over time and help calculate their lifetime value. This approach is especially useful if you have a lot of data to work with and want to optimize your marketing efforts based on customer behavior.
How to increase customer lifetime value
Now that you understand the importance of CLV and how to calculate it, let’s look at some strategies for increasing it. Here are a few actionable tips to get you started:
1) Improve customer experience:
By providing excellent customer service and ensuring that your customers have a positive experience with your brand, you can increase their loyalty and encourage repeat purchases.
Retaining existing customers is often more cost-effective than acquiring new ones. By prioritizing your long-time customers and offering them special incentives, you can increase their loyalty and lifetime value.
4) Use marketing automation tools:
Platforms like Drip and Deadline Funnel can help you automate your email marketing and create personalized campaigns encouraging repeat purchases.
Customer acquisition cost (CAC) vs. customer lifetime value (CLV)
Another essential metric to consider alongside CLV if you are running ads or spending money on marketing is customer acquisition cost (CAC). CAC is the cost of acquiring a new customer, while CLV represents the revenue generated by that customer over time.
By comparing these two metrics, you can determine whether your marketing efforts are generating a positive return on investment.
Ideally, your CLV should be significantly higher than your CAC. This indicates that you’re generating more revenue from your customers than you’re spending to acquire them, which is a key indicator of a healthy business.
Measuring customer lifetime value with KPIs
You can use key performance indicators (KPIs) to track your CLV over time. Here are some KPIs to consider:
Customer retention rate: This metric measures the percentage of customers who continue to purchase from your business over a given period. A high retention rate indicates that your customers are loyal and engaged with your brand.
Average purchase value: This metric measures the average amount of revenue generated by each customer per purchase. By increasing this value, you can boost your CLV and revenue.
Purchase frequency: This metric measures how often customers make purchases from your business. You can increase their lifetime value by encouraging customers to make more frequent purchases.
By tracking these KPIs over time, you can identify areas for improvement and optimize your marketing and business strategies accordingly.
Tools to help you increase customer lifetime value
Finally, there are several tools and platforms that can help you increase your CLV and grow your business. Here are a few worth considering:
ThriveCart: If you’re a ThriveCart user, you have a lot of sales data. Make sure you’re exporting this data into something like Airtable, Google Sheets, etc., so you can use it. You can click into any customer in ThriveCart and see their CLV amount.
Fathom Analytics: This tool can help you track customer behavior and calculate lifetime value a lot easier than using Google Analytics.
Drip: This email marketing platform offers features to help you automate your campaigns, segment your audience, and create personalized messages that encourage repeat purchases. Heads up: Drip is one of the very few email service providers that integrates natively (aka no Zaps needed) with Thrivecart and can track customer lifetime value for you automatically.
Deadline Funnel: Scarcity and countdown timers work; there’s no doubt about it. Using Deadline Funnel is an excellent option for using countdown timers in an ethical way.
ConvertBox: Along with Deadline Funnel, ConvertBox is a great tool for offering special discounts and offers to specific website visitors. These are in no way the normal annoying ‘can’t wait to close this’ pop-ups. They actually convert! I also use ConvertBox in so many other ways – to let folks know about current promos, to keep in touch with my students, and so much more. Read my full review of Convertbox here.
By introducing even just a few of these tools and strategies, you can increase your customer lifetime value and better serve your customers too.
Are you a course creator looking to make more money on your courses and digital products? Have you tried using tripwires in your sales funnel? If not, you’re missing out on a powerful tool that can help convert more customers and increase your revenue.
In this post, we’ll explore the power of tripwires and how you can use them to convert more customers in your sales funnel.
What are Tripwires?
Tripwires are low-priced, high-value offers that are designed to entice customers to make a purchase. They differ from lead magnets and other types of offers because they are low in cost and are a small financial commitment from the customer. They’re also unique in that they’re offered with a fast-action discount only available for a few minutes.
The goal of a tripwire is to create a low-risk, high-reward opportunity for customers to try out your product or service.
How Tripwires Help Convert More Customers
Are you tired of having an email list filled with freebie seekers?
The solution: TRIPWIRES!
Tripwires effectively convert customers because they create a sense of urgency and scarcity. Customers are more likely to make a purchase when they feel like they’re getting a great deal that won’t last forever. Additionally, tripwires help build customer trust and loyalty because they provide a positive experience with your brand.
Let’s look at some examples of successful tripwires used by businesses:
A fitness company offering a 7-day trial for $1.
A software company offering a limited-time discount on a premium feature.
A digital marketing agency offering a free consultation for new potential clients.
A course creator offering a special one-time offer on a workshop for new leads.
These tripwire offers give customers a low-risk, high-reward opportunity to try out a product or service. Once the customer has made the purchase, they’re more likely to make additional purchases because they’ve already had a positive experience with your brand.
How to Create Effective Tripwires
To create an effective tripwire, you need to make the offer irresistible. This means setting the right price point and providing a high-value offer.
Here are some tips on how to create compelling tripwires that encourage customers to make a purchase:
Offer a discount or limited-time offer.
Provide a high-value offer that complements your main product or service.
Make the offer easy to understand and purchase.
Use persuasive language and imagery to sell the offer.
Incorporating Tripwires into Your Sales Funnel
To incorporate tripwires into your sales funnel, you need to place them strategically in your sales process. Typically, tripwires are placed after the initial opt-in or lead magnet offer and before the main product or service offer.
Once the customer purchases the tripwire, you can follow up with additional offers and promotions.
Additionally, you can use tripwires to upsell and cross-sell to customers. For example, if a customer purchases a tripwire for a fitness program, you can offer them an upsell for a premium nutrition plan.
No tool or system makes setting up successful tripwires easier than ThriveCart!
Tripwires are a powerful tool that can help you convert more customers and increase your revenue. You can build customer trust and loyalty by providing a low-risk, high-reward opportunity for customers to try out your product or service. To create effective tripwires, make sure to set the right price point and provide a high-value offer.
By incorporating tripwires into your sales funnel, you can create a seamless customer journey that leads to more sales and revenue.
Want to learn more about the power of tripwires, including get a ready to use Tripwire sales page template designed exclusively for Thrivecart? Learn more inside Freebie to Flash Sale!
As a course creator or coach, you likely know the benefits and financial impact of a well-designed sales funnel to guide your potential customers through the buying process. However, creating a sales funnel from scratch can be a daunting task that requires time, effort, and expertise. That’s why I created the ThriveCart Template Shop, a collection of customizable, mobile-optimized funnel templates designed to make the process of building a sales funnel easier and faster.
Why I Created The ThriveCart Template Shop
As an experienced marketer, I have helped many clients build successful sales funnels that have generated high conversions and revenue. However, I noticed that many entrepreneurs and small business owners struggled to create sales funnels themselves for their specific business needs, yet weren’t in a position to hire a funnel strategist or funnel builder.
Some folks get stuck on the technical aspects of building a funnel, aren’t confident in their design skills to create one from scratch, or didn’t have the budget to hire a professional marketer to do it for them.
That’s when I decided to create the ThriveCart Template Shop. I wanted to provide entrepreneurs and small business owners with an affordable and efficient solution to their struggles with sales funnels, and demystify Thrivecart along the way. My goal was to create a collection of high-quality ThriveCart templates that could be easily customized to fit any business’s needs and goals.
Because, let’s face it, most ThriveCart templates are kinda ugly and basic. Our templates are the only premium, high-end Thrivecart templates in the market, designed to look professional and attractive, as well as conversion optimized so you never have to worry if your design is costing you sales.
Who My ThriveCart Templates Are For
My ThriveCart templates are designed for entrepreneurs, small business owners, and marketers who want to create a high-converting sales funnel without the hassle of starting from scratch. Whether you’re just starting out in your business or looking to optimize your existing sales funnel, my templates can help you save time, money, and effort. One fun bonus is if you’re tired of paying LeadPages or some other page builder to host your sales pages, you can just use Thrivecart and say BYE to your page builder subscription.
My templates are also ideal for those who want to launch a new product or service quickly. With my templates, you can have a fully functional sales funnel up and running in no time. All you need to do is customize the templates with your own branding and messaging, and you’re ready to launch.
Here are a few of the ThriveCart sales page and funnel templates in the shop right now:
Creating a sales funnel from scratch can be a time-consuming and expensive process. It requires technical skills and expertise that many entrepreneurs and small business owners don’t have. Even if you have the technical skills, creating a sales funnel that works for your business can still take weeks or even months. The words on your pages – your sales copy – should be strategic and intentional, guiding the reader through a journey that leads to purchasing.
My templates are pre-designed and pre-tested to ensure high conversions and revenue. All you need to do is customize them with your own branding and messaging, and you’re ready to launch. My templates include everything you need to create a high-converting sales funnel, including landing pages, checkout pages, upsell pages, thank-you pages, and more.
How to Easily Customize ThriveCart Templates
Customizing my ThriveCart templates is a straightforward process that anyone can do, even if you don’t have any technical skills. All you need to do is follow these simple steps:
Customize the templates with your own branding, messaging, and product information.
Test the sales funnel to ensure everything works as expected.
Launch your sales funnel and start generating revenue!
Building a sales funnel is essential for any business that wants to generate revenue and grow. However, creating a sales funnel from scratch can be a daunting task that requires time, effort, and expertise. That’s why I created the ThriveCart Template Shop, a collection of customizable templates designed to make the process of building a sales funnel easier and faster.
My templates are ideal for entrepreneurs, small business owners, and marketers who want to create a high-converting sales funnel on ThriveCart without the hassle of starting from scratch. With my templates, you can save time, money, and effort.
Let’s be honest, there isn’t much that ThriveCart can’t do. Did you know you can even host a virtual summit using ThriveCart and ThriveCart Learn? If you’re already using ThriveCart in your business, you don’t need to spend money on fancy virtual summit software or a different virtual summit platform. Using ThriveCart will make your entire virtual summit experience much easier for both yourself and your attendees.
Step-by-Step Guide: Host a Virtual Summit in ThriveCart
If you have ThriveCart Learn Plus, you could create one Learn product and use tags, but from experience, this process isn’t as streamlined as it could be.
The best option is to create 2 access products in Learn. One for free attendees and one for VIP attendees who have purchased an all-access pass (AAP). Using this method, you’ll want to create the VIP Learn product first and build out all of the pages (lessons).
Most likely, this would look like a welcome lesson that is published – for people who register before the summit begins. Give them the essential information they’ll need – a calendar of events, how to contact you, links to the community or Facebook Group, etc.
Then, you’ll want to create all of the additional lessons for each speaker presentation and a lesson for any VIP goodies or extras. These pages can be created and saved as drafts until you’re ready to release them.
Once most or all of the presentations are added, you can easily duplicate this product to create the free ticket access product in Learn. You’ll just need to remove the extra VIP goodies lesson from the duplicate product.
Extra tip: Make sure you consider the product names so it’s clear to buyers.
This is especially important because if people upgrade after, they might have both products showing in their dashboard. Having clear names will ensure VIPs enter the correct product for their extra bonuses and watch time.
2) Create Your ThriveCart Products
The next step is easy, you’ll create your normal ThriveCart products for checkout. Depending on how your virtual summit and all-access pass are set up, you might need 3 products created:
$0 Product for Free Ticket Attendees
This free product will replace an opt-in form. Don’t add an upsell or funnel directly to the free product. If you do, it will require them to enter a credit card number for a $0 order and might result in fewer signups or lots of extra customer service requests.
Instead, you’ll want to have your success page redirect to the second ThriveCart product checkout page below.
Fast Action All-Access Pass
The second product you’ll want to create is a fast-action all-access pass checkout page. This is basically your upsell to encourage attendees to upgrade right away. Creating this as a second ThriveCart product, with a countdown timer that redirects after it expires, is a great way to build everything in ThriveCart.
Regular All-Access Pass Checkout Page
This is your virtual summit’s normal all-access pass checkout page. When someone’s evergreen countdown timer runs out for the fast action pricing, you can set it to automatically redirect to this checkout page URL.
This is also the URL you’ll want to have linked on your sales page and in promo emails to encourage attendees to upgrade before the summit starts.
You can easily duplicate the Fast Action Product to create the regular checkout page. You’ll just need to remove the countdown timer, tweak some copy, and update the pricing.
3) Connect Your Tech
Once you have everything ready in ThriveCart Learn and the checkout pages are completed, it’s time to connect the tech (if you didn’t already)!
To automate things, you will just need to make sure each product is connected to the correct page redirection and the right ThriveCart product here:
Then, you’ll need to connect your email marketing provider under each product’s Behaviors tab:
4) Add a Subdomain
Want to make it even easier for attendees to log into the summit? Set a subdomain on both ThriveCart Learn products for easy access.
For example: year.yourdomain.com
Don’t forget, you can also customize your login page to make it specifically branded for the virtual summit under Course Options.
5) Test Everything
Once the first 4 steps are complete and ready to go, it’s important to test everything before moving on to the next steps. In test mode, you can go through each product and create a test purchase to ensure everything works.
6) Add Your Affiliates
I like to do this next step here because as soon as you add affiliates (if you have auto-approvals turned on for affiliates), they’ll get a notification email immediately. But now that everything is set up and has been tested, we can go back into each ThriveCart product and turn on the affiliate option.
Extra tip: Make sure you hide 2 out of 3 ThriveCart products from your affiliate’s dashboards so your affiliates aren’t confused about which product or link to share.
You’ll also want to update the affiliate link so it goes to your actual main registration page for the virtual summit:
7) Add Your Speakers to ThriveCart Learn
If you’ve offered your speakers a free VIP ticket, you’ll want to add them to Learn. You can either provide them with a 100% off coupon code to sign up themselves or add them directly to Learn by importing all speaker info in a CSV file.
8) Managing Your Virtual Summit in ThriveCart Learn
You have your virtual summit officially set up using ThriveCart and ThriveCart Learn!
But I wanted to touch on a few things to make managing the summit a little bit easier.
The first thing is to set reminders to publish/unpublish lessons each day of the summit or as needed for access limits for free ticket holders. This is the main reason why it’s better to create 2 different Learn products, as I shared in step one of this blog post. It means you won’t have to mess with the VIP Learn product, just the free ticket Learn product.
Another fun tip is to remember that you can embed anything into Learn – not just videos.
Want to embed questionnaires or feedback forms under each presentation? You can do that! I personally would embed an Airtable form for this.
Want to embed a chat box for each presentation? No problem!
Business retreats are a great way to grow your business and add an additional revenue stream. Retreat attendees love to connect in person, brainstorm new ideas, and find creative solutions to their business challenges. But planning and executing a successful business retreat can be a daunting task. With the right planning and execution, however, you can create a fantastic retreat that your audience won’t soon forget.
What is a Business Retreat?
A business retreat is an in-person event where attendees come together to discuss business issues, brainstorm solutions, and connect. Business retreats are often held in a retreat-like setting such as a hotel, resort, Airbnb, or conference center. A business retreat aims to provide a distraction-free environment where people can come together.
Business retreats are often seen as a luxury but can be an important part of your business model. By taking your attendees away from the office and out of their comfort zone, you create a space for creativity and collaboration that would otherwise be difficult to achieve.
Plus, a well-planned business retreat can be an effective audience-building exercise and can help to strengthen relationships among your attendees.
Benefits of Hosting Business Retreats
Hosting business retreats can have a number of positive impacts on your business. First, a business retreat can strengthen relationships among your attendees. Having everyone come together in a new setting and discuss business issues can create a strong bond among your retreat attendees.
Second, business retreats can be an effective way to show up as an expert and build the know, like, and trust factor.
Third, business retreats can make money! They are an excellent way to nurture your audience and add an extra revenue stream to your business.
Finally, business retreats can be a great way to expand your reach. By having people from different industries and backgrounds attend your retreat, you can open up new opportunities and make valuable connections that could help to grow your business.
How to Plan a Successful Business Retreat
Planning a successful business retreat can be daunting, but with the right planning and execution, you can create an amazing retreat that your attendees won’t soon forget.
Here are a few tips for planning a successful business retreat:
1) Location, Location, Location
When choosing a retreat location, it’s essential to consider your audience’s needs. You want to select a location that is both enjoyable and conducive to productivity. Look for places that offer plenty of options for activities, good food, and comfortable accommodations.
2) Create a Retreat Agenda
An effective retreat agenda should include a mix of activities, discussions, and downtime. This will give your retreat attendees time to relax, have fun, discuss business issues, and brainstorm solutions.
3) Budget Planning for Your Retreat
Hosting an in-person retreat can be costly. Having a budget will help you avoid the biggest retreat mistake and ensure you don’t overspend.
4) Promote Your Retreat
Once you’ve created your retreat budget and agenda, it’s time to start promoting your retreat. This can be done through social media, email, or even direct mail.
5) Create an Event Landing Page
Next, create an event landing page for your retreat. An event landing page will provide your attendees with all the information they need to know about your retreat, such as the location, agenda, and budget. If you use ThriveCart, I have a conversion-optimized in-person retreat sales page template just for you!
Once your attendees have arrived at the retreat, it’s important to create a great retreat experience. This means providing comfortable accommodations, good food, and plenty of activities to keep your attendees engaged and motivated.
This is where knowing your audience is especially important.
What is something that could up-level their retreat experience? Consider arranging transportation from and to the airport to make their experience a good one right from the start, partnering with a local photographer to snap photos or take headshots as a nice bonus, creating a welcome basket for each attendee, or planning an excursion.
Tips for Creating an Effective Retreat Agenda
Creating an effective retreat agenda is key to ensuring a successful retreat.
Here are a few tips for creating an effective retreat agenda:
First, ensure that there is a mix of activities and discussions. This will give your attendees time to relax, have fun, discuss business issues, and brainstorm solutions.
Second, designate time for team-building activities. Team-building activities can help strengthen your attendees’ relationships and create a more cohesive retreat environment.
Third, include time for reflection. Reflection time will allow your attendees to take a step back and evaluate their progress during the retreat and discuss areas for improvement.
Fourth, include time for goal setting. Goal setting will give your attendees a sense of direction and purpose and help ensure the retreat is productive.
Fifth, create time for feedback. Feedback will help ensure everyone at the retreat is heard, and ideas are discussed and evaluated.
Finally, make sure that the agenda is flexible. This will allow your attendees to adjust and adapt to changing conditions and ensure the retreat is productive and enjoyable.
Tips for Retreat Promotion and Event Landing Page
Once you’ve created your retreat budget and agenda, it’s time to start promoting your retreat.
Here are a few tips for retreat promotion and creating an event landing page:
First, use social media to promote your retreat. This will allow you to reach a wide audience and get the word out about your retreat.
Second, create a promotional video. A promotional video will help to generate excitement and anticipation for your retreat. And as we know, video is king, especially when you are selling an experience!
Third, create an event landing page. An event landing page will provide your attendees with all the information they need to know about your retreat, such as the location, agenda, and budget.
Fourth, create an email campaign to promote your retreat. An email campaign will help ensure your audience is aware of the retreat and excited to attend.
Fifth, use paid advertising to promote your retreat. Paid advertising can reach a wider audience and get the word out about your retreat.
Finally, do you use ThriveCart? Grab my Retreat Sales Funnel Template for Thrivecart to get your in-person retreat sales page up and running in minutes! ThriveCart is the perfect platform for creating an event landing page and managing your retreat sales. With ThriveCart, you can easily create a professional event landing page that will increase sales!
Extra Retreat Planning Templates and Resources:
I’ve rounded up some of the best retreat planning templates and resources for you to make retreat planning a lot easier!
Business retreats can be a great way to connect with your audience in person. But planning and executing a successful business retreat can be a daunting task. With the correct planning and execution, however, you can create an amazing retreat that your attendees won’t soon forget. If you’re looking to make your next business retreat a huge success, then use the tips outlined in this article to get started.
Are you tired of spending endless hours trying to navigate your sales process? Are you frustrated with the lack of organization in your sales workflow? Well, let’s bless and release that because I have a salesy solution for you! In this blog post, I will show you how to streamline your sales process with ThriveCart in just three easy steps.
What is a Sales Process?
Before we dig into streamlining your sales process, let’s clear the air on exactly what I’ll be addressing in this post. What exactly is a sales process? All I’m referring to here when discussing a sales process is a set of steps that a business takes to convert a lead into a customer. It involves a series of actions, from lead generation to closing the sale. In short, it’s what you do to make a sale of your product or offer.
The sales process typically consists of five steps: prospecting, lead qualification, needs assessment, presentation, and closing.
Why Choose ThriveCart?
Now that we have a better understanding of what a sales process is, let’s move on to why you should choose ThriveCart. ThriveCart is a powerful e-commerce platform that helps businesses streamline their sales process. It’s so much more than just a cart, it’s a complete payment and delivery solution that simplifies the process of selling products and services online.
With ThriveCart, you can create high-converting sales pages, manage your products, and process payments all in one place. Plus, you can also:
Before you start using ThriveCart, you need to audit your current sales process. This involves identifying the strengths and weaknesses of your current process. Take a look at your sales funnel and see if you can identify any points of friction for your customers, inefficiencies, or spots that could be improved with additional copy. This step will help you understand where you need to focus your efforts when using (and switching to) ThriveCart.
Step Two: Audit Your Current Tech Stack
In addition to auditing your sales process, you also need to audit your current tech stack. This involves identifying the tools and software you’re currently using to manage your sales process. Make a list of all the tools you’re using and note any tools you’re not using, or that can be replaced with or handled by another solution you own.
This step will help you identify which tools you can replace with ThriveCart.
Step Three: Streamline With ThriveCart
Now that you’ve audited your sales process and tech stack, it’s time to streamline with ThriveCart. With ThriveCart, you can create high-converting sales pages, manage your products, and process payments all in one place.
You can also create upsell and downsell funnels and automate your sales process. ThriveCart integrates with a wide range of tools, including email marketing platforms, membership sites, and payment gateways.
Want proof of how ThriveCart can streamline your entire sales process and workflow? Watch this free 15-minute training on how we use Thrivecart for our entire funnel system – that’s sales pages, checkouts, affiliate program, and our course platform – without a single Zap.
My Best ThriveCart Resources:
It’s obvious that I love ThriveCart, and I’m excited to share the power of this amazing tool. Here is a round-up of my best ThriveCart resources, guides, and tools in one spot for you:
ThriveCart Funnel Flow Training
My free 15-minute training to show you how I use Thrivecart for my entire funnel system – that’s sales pages, checkouts, affiliate program, and course platform.
ThriveCart is powerful, but with so many tools, settings, and things to do, it can lead to overwhelm. That’s why I created CartStart, a course to help you start selling faster with Thrivecart by becoming a ThriveCart tech ninja (even if you aren’t techy!)
Most ThriveCart templates currently on the market are a little blah. That’s why I created all the templates in the ThriveCart Template Shop. You’ll be able to create beautiful checkout pages and sales pages on ThriveCart without starting from an ugly blank page. And the best part is, they’re all designed to be conversion optimized and structured to make you more sales!
Pay Your Pals
Having your affiliate program is a great way to make more money and sales and get in front of new audiences. ThriveCart’s affiliate system can be a bit robust, so I created the Pay Your Pals workshop to walk you through everything you need to know about using ThriveCart to manage your affiliate program.
Want to make more money from every new customer? Introducing Unleashing Upsells! The course to help you set up and increase your revenue with upsells using Thrivecart.
Take the guesswork out of deciding what to offer as your upsell, how to price it, designing the page, and making all the tech play nicely. Unleashing Upsells also includes upsell templates, a copy template, and a bonus lesson on adding downsells to your funnels.
Streamlining your sales process with ThriveCart can save you time, money, and headaches. By using ThriveCart, you can create a streamlined sales workflow that will help you convert more leads into customers. So, what are you waiting for? Start using ThriveCart today and take your sales process to the next level! And don’t forget to watch my free 15-minute training to see ThriveCart magic in action!