Sales funnels can feel overwhelming because there are so many pieces involved. There are so many ways that you can improve your sales funnel conversions, and it all starts with using your sales funnel metrics. You can't test and improve things if you don't know your numbers!
I know numbers aren't usually fun, but they are essential for creating a sales funnel that converts. In this post, I will share 4 signs it's time to fix your funnel and dig into those sales funnel metrics.
ThriveCart Analytics and Looking at Your Funnel Data
ThriveCart's analytics feature is one of the most powerful tools at your disposal for understanding your funnel data. With it, you can quickly and easily see which steps in your funnel are performing well and which ones need attention. This information is valuable not only for fixing your funnel but also for tracking your progress over time.
The analytics feature is easy to use and provides a wealth of information that can help you improve your funnel performance. By setting up your funnel with ThriveCart, you can easily see conversion rates, order values, and how the pieces of your funnel are converting.
The main ThriveCart dashboard is great, but you can get even more specific sales funnel metrics under the Transaction tab and looking at particular numbers for bump offers and upsells or by clicking the Stats button from your product list.
4 Signs It's Time to Fix Your Funnel
1. You're not seeing the results you want
Every business has a sales funnel, and each sales funnel has specific metrics that need to be tracked to gauge its performance. If you're not seeing the results you want from your sales funnel, it's important to take a step back and assess the situation.
Are you tracking the right metrics? Are you evaluating your sales funnel on a regular basis? Are you making changes based on what you're seeing?
If you're doing only some of these things, it's no wonder you're not seeing the results you want.
By taking a closer look at your sales funnel and making sure you're doing everything right, you can improve your results and start seeing the success you've been hoping for.
2. Your conversion rate is low
If you're noticing that your conversion rates are low, it might be time for a funnel audit. By closely examining every step of your sales funnel, you can identify where things are going wrong and make necessary changes.
Sometimes, simply changing the copy on your landing page can make a big difference. Other times, you might need to alter your pricing structure or offer additional incentives. Whatever the case, funnel audits can help you boost your conversion rates and get your business back on track.
Want my eyes on your sales funnel? Book a Funnel SOS session, and let’s fix your funnel!
3. Your average order value is low
Your average order value is low. You can increase it in several ways, but two of the most effective are offering bump offers and upsells. Bump offers are additional products or services that you offer at a discounted price when someone purchases something from you.
Upsells are similar to bump offers, but they're offered after someone has made a purchase. Upsells allow you to make a fully private offer – only customers will see what you’re offering and at what price and discount at the time of their purchase, so you can tweak your funnel without ever having to announce price changes, offer swaps, new or expiring bonuses, or any other pertinent details. By increasing your average order value, you'll make more money per sale, which can help to grow your business.
4. You're not getting enough traffic to your funnel
If your conversions and sales are low, it could be because you need more traffic to really identify accurate conversion rates! If you're not getting enough traffic to your funnel, there are a few things you can do to fix the problem.
First, make sure that your funnel is set up correctly. Always TEST and be open to doing additional tests if things aren't performing as well as you'd like.
Second, increase your marketing efforts. The more people you can get to see your funnel, the better your chances of making a sale.
Focus on marketing methods that are going to get more eyes on your funnel, such as:
– Adding it to your website — in multiple places. My favorite tip for getting my eyes on various offers is to use targeted popups – ConvertBox is my favorite tool for this!
– Add the start of your funnel into your social media marketing strategy
– Increase your visibility by speaking at virtual summits, participating in bundles, or being a guest on a podcast
Finally, make sure that your offer is compelling. If it's not something people want or need, they will not bother signing up for it. By taking these steps, you can help ensure that your funnel gets the traffic it needs to succeed.
If any of these sound familiar, don't worry – you're not alone. These are all common problems that we see time and time again. But the good news is, there's always a solution. Unleashing Upsells can help you increase your average order value, so you can make more sales without getting more traffic to your funnel.
And if you have traffic but a low conversion rate, it could be your funnel design. Shop the ThriveCart template shop for easy-to-use ThriveCart templates! With their top-notch designs and powerful features, you'll be able to boost your conversion rates and see the results you've been looking for.