We always need a continuous flow of new leads in our business. Want to know the best method for increasing your online visibility? It's super easy to grow your email list and fill it with quality leads with a lead generation funnel. A lead magnet funnel is also sometimes called a freebie funnel or opt-in funnel.

What is a Lead Generation Funnel? And Why Do You Need One?

A lead generation funnel is a simple automated sales process that you can use to turn website visitors into leads. It typically starts with a freebie, such as an ebook or mini-course, that you offer in exchange for an email address. 

Once someone opts into your lead generation funnel, they'll be sent additional emails with more information about your product or service. The goal of a lead generation funnel is to build a relationship with potential customers and eventually convert them into paying customers.

While lead generation funnels can become complex, they don't have to be. You can start by creating a simple opt-in funnel that offers a freebie in exchange for an email address. Once you've built up your email list, you can begin sending additional messages that promote your product or service. Using a lead generation funnel, you can turn website visitors into paying customers more effectively.

The Simple Lead Generation Funnel Flow

  1. A person visits your opt-in page for your freebie
  2. They sign up for your freebie = they are now a lead
  3. On the thank you page after signing up, they are offered a one-time tripwire offer for a digital product that fits with the freebie topic
  4. They are added to an automation in your email marketing provider and added to an evergreen email sequence that adds value, builds trust, and leads them to your next offer

How to Create a Lead Generation Funnel That Works

If you're looking to generate leads for your business, one of the best ways to do it is by using a lead generation sales funnel. By creating a lead generation funnel, you can capture leads through an evergreen email sequence that will continue to bring in new leads.

In order to create a lead generation funnel, there are a few key steps you'll need to take:

1) The Freebie or Lead Magnet Offer

First, you'll need to create an opt-in offer that's irresistible to your target audience. This freebie could be a free ebook, templates, audio training, or video series that provides valuable information that your audience is looking for. The best success in a lead generation funnel is when the free offer flows perfectly into the next offer.

You don't want to create a freebie around a topic that you don't also have a paid offer to lead people to. You need to create your funnel with a strategy and game plan right from the start.

2) The Opt-in Landing Page

Once you create your opt-in offer, you'll need to set up a landing page where visitors can sign up to receive your offer. Your landing page should focus on converting viewers to leads by making the sign-up process easy.

3) Evergreen Email Sequence

Then, you'll need to create an evergreen email sequence that delivers your opt-in offer to your new subscribers and starts building a relationship with them. This email sequence should be designed to educate, engage, and eventually sell your products or services.

Ever heard of the phrase, ‘the money is in the list'? Your evergreen emails are the foundation for nurturing your audience and having a successful sales funnel.

If you need help writing emails people want to open, check out the Email Marketing Membership from Liz Wilcox.

4) Driving Traffic to Your Lead Magnet Opt-in Page

Finally, you'll need to drive traffic to your landing page through content marketing, social media, or paid advertising. If you follow these freebie funnel steps, you'll be well on your way to creating a lead generation funnel that will bring in new leads for your business on an ongoing basis.

The Different Phases of a Lead Generation Funnel


One of the most uncomplicated ways to generate leads online is through a lead magnet funnel. As we've said, this type of funnel starts with online visibility, which can be achieved through SEO, social media, and paid advertising.

Brand Awareness

Once potential customers are aware of your brand, you can offer them a lead magnet, such as a free template, guide, or eBook. The key is to provide enough value in the lead magnet to encourage people to sign up for your email list.

Nurturing Your Leads

Once you have their contact information, you can then start nurturing your leads with targeted emails and continue to move them further down the sales funnel. By following these steps, you can effectively generate leads online and build your customer base.

Tips for optimizing your lead generation funnel

If you're looking to generate more leads for your business, there are a few things you can do to optimize your lead generation funnel.
One effective strategy is offering a tripwire – a low-cost product or service offered on the thank you page after someone has signed up for your free offer. You can even set this up directly through ThriveCart!

banner showing a woman working at a desk; text on the image: want to see exactly how I have my funnels set up in Thrivecart? Free 15 minute behind-the-scenes video

Once you have their contact information, you can follow up with an evergreen email sequence designed to further engage the lead and eventually lead them to additional offers.

By following these simple tips, you can optimize your lead generation funnel and start developing more leads for your business.


If you want to boost your business sales, you need a lead generation funnel. Creating a lead generation funnel and filling it with high-quality content can quickly turn interested prospects into paying customers.

Want to know more about creating an effective lead generation funnel that makes money right away? Then download my free Tripwire Checklist! This checklist provides detailed instructions on creating a tripwire that turns your freebie into a money-maker.

Other posts you may want to check out: