Are you ready to make your course content and digital products actionable and implementable? Today, we're going to dive into the world of creating worksheets for your course students.
How great would this be: your students are engaged and actively participating in their learning journey. With fillable worksheets and workbooks, you can provide them with valuable exercises that reinforce key concepts and help them apply what they've learned.
But where do you start? Don't worry, I've got you covered. In this guide, I'll show you how to create effective worksheets that will enhance your course content and make a lasting impact on your students' learning experience.
What Are The Benefits of Including Worksheets?
A worksheet or workbook that accompanies your course material has a lot of different benefits, including:
Making it easier for your online course students to implement their knowledge and work through each video lesson
It's an easy way to add more accessibility to your course because not everyone learns the best from videos only or even just audio
You'll get higher course completion rates and better course feedback from students
Added value to your course
Making worksheets and workbooks that accompany your lessons has a lot of benefits. Plus, it's actually a pretty simple thing to do!
Should I Use Canva for Course Worksheets?
Ugh, no.
While Canva is a great graphic design tool (I use it all the time, too!) I don't think it's the best option for course worksheets and workbooks.
Here's why:
Canva is focused on design, not usability, when it comes to workbooks. Plus, they are a nightmare to update. If you create a worksheet or workbook in Canva and something needs to be changed, you would need to:
Completely re-do pages, adjust fonts if you're adding more text than the page had previously, and completely configure things
Save it as a new PDF
Create a new fillable version using a 3rd party tool
Upload the printable and fillable versions
Change links to the new version wherever you have it listed
That's why using Google Docs is a much more user-friendly option when you create worksheets as a part of your course material.
4 Reasons Why You Should Use Google Docs For Your Course Worksheets
1) It's free and accessible for students.
Almost everyone uses Google Drive, and with Google Docs, they can easily make a copy of the worksheet to their own Google Drive account to fill it out. Easy peasy!
And if they don't use Google Docs a lot, they can always save/export it as a PDF or Word document if they prefer, or even just print it.
2) It makes it easy to update when something changes.
Another big reason why I love using Google Docs over something like Canva is because you can update the main Google Doc easily — anytime you want to. You don't have to worry about re-uploading or changing links.
3) They are easy for students to use.
The fact that Google Docs are editable once the student makes a copy is wonderful. They can easily remove colors to make their own printable version if they choose to. They can save it to a specific Google Drive folder. And if built properly, it will be super easy for them to go through the material and fill it out.
4) They can be made beautiful and branded.
One thing I hear about using Google Docs for your course material is, ‘But aren't Google Docs ugly and all look the same?!' and the short answer is: NO!
Google Docs can be beautifully branded for your business or online course.
Want to Learn How to Create Worksheets and Workbooks in Google Docs?
If you're now itching to recreate your PDF worksheets and workbooks into handy Google Docs, I created an actionable training just for you! On-Brand Fillable Workbooks is for course creators who want to improve their course material by including beautifully branded fillable workbooks. I show you exactly how to do this and you get access to all of my shortcuts and hacks.
Almost 4,000 people have snagged this epic training, and did I mention it's only $9?
Here are just a few testimonials from people who have used On-Brand Fillable Workbooks to transform their course material:
“I’ve been using Docs for years and still learned at least 10 new tricks! I’m off now to transfer all of my Canva workbooks to Google Docs…”
“Took me less than an hour to take a boring Google Doc and turn it into something super engaging & action oriented for my students.”
“Snagged this in the morning, made a workbook for my training at 1:00 today.”
What About Google Sheets for Course Content?
As quickly as I created On-Brand Fillable Workbooks, I had people asking me for the Google Sheets version, and it’s now live – Spot-On Spreadsheets. You’ll learn how to create functional and helpful Google Sheets for your audience and course students.
These are great as extra course materials or even as standalone digital products to sell!
Final Thoughts
The switch from Canva to Google Docs for your course worksheets isn't just a technical choice; it's a strategic move toward enhancing your students' learning experience.
By using Google Docs, you're choosing a platform that is not only user-friendly but also versatile and easily adaptable to any changes. This flexibility ensures that your course material remains relevant and up-to-date, providing your students with the most current and effective learning tools.
Remember, the goal is to make learning engaging, accessible, and practical for your students. Google Docs offers the perfect blend of functionality and aesthetics, allowing you to create worksheets that are not only informative but also visually appealing and aligned with your brand.
As a course creator, choosing the right platform for your business operations is similar to selecting the perfect ingredients for a delicious dish. The choices are endless, but not all of them blend well with the unique flavor of your business.
Among the selection of options available, the dilemma often boils down to selecting between an all-in-one solution like Kajabi or Kartra and a specialized checkout platform like ThriveCart. In this post, I’ll be sharing why making the switch to ThriveCart is such a simple-yes choice.
Thrivecart: The Kajabi and Kartra Alternative
Here’s a look at just some of the big reasons why Thrivecart is a great option over all-in-one options, like Kajabi and Kartra.
Cost Efficiency:
When starting out, the allure of an all-in-one platform is hard to resist. The idea of having a single solution to handle everything sounds ideal.
However, the initial cost that seems reasonable can quickly escalate. Especially if you are an entrepreneur with a lot of products and ideas buzzing in your head, the monthly fees can add up to a hefty annual expense.
On the other hand, ThriveCart is a breath of fresh air with its one-time payment structure. I signed up for ThriveCart in 2020 for a one-time fee of $690, which eliminated the monthly financial cost associated with a Kartra or Kajabi subscription, which is usually $119-300 a month. This switch drastically cut my operational costs, leaving more room for profitandbusiness growth.
Unlimited Growth Potential:
The all-in-one platforms, while providing a basic structure, often come with limitations when it comes to scaling up. Neither Kajabi nor Kartra offers an unlimited plan, which can feel like trying to see your business soar with weights tied to your wings.
ThriveCart, on the other hand, embodies the essence of unlimited growth potential. It does not box you into a tier, rather it provides the freedom to expand your horizons without any additional financial burden.
Superiority in Functionality:
These platforms, although bundled with features, tend to fall short of delivering excellence in any one domain, which can be a bottleneck for creatives and innovators.
On the flip side, ThriveCart shines brightly when it comes to providing a smooth and efficient checkout experience. It’s not just about making sales; it’s about creating a seamless journey for your customers from browsing to buying. ThriveCart helps reduce the friction in the buying process, which in turn enhances the user experience and potentially boosts conversions.
Affiliate System:
The affiliate systems in Kajabi and Kartra can leave you (and your affiliates) less than impressed. The process of digging around for links and managing affiliate programs seems to be a chore rather than a streamlined process.
However ThriveCart’s affiliate system is designed with user-friendliness in mind. As an affiliate, the ease of logging in, viewing all the programs you're part of, and grabbing your affiliate link is a breeze. This ease of use encourages more affiliate engagement, which could lead to increased promotion and, subsequently, sales.
As a person who loves affiliate marketing, I personally can’t stand when folks use Kartra or Kajabi to host their affiliate platform (or anything else, really, perhaps other than SamCart). I love that when I log in to Thrivecart as an affiliate, I can see all the programs I’m an affiliate for and grab links quickly. That comes in incredibly handy when you’re preparing for big sale seasons, like Black Friday.
Ease of Migration:
Migration from one platform to another is often seen as an overwhelming task. I’m not going to sugarcoat the reality — it's a tedious process.
However, there are long-term benefits that outweigh the temporary inconvenience of migration. By focusing on the bigger picture and the potential uptick in conversions, the argument for making the switch to ThriveCart becomes compelling.
Integration and Automation:
The power of integration and automation cannot be overstated. ThriveCart stands head and shoulders above the rest with its robust integration capabilities, especially via Zapier.
Unlike Kajabi and Kartra, ThriveCart offers a vast array of triggers and actions for your checkouts and affiliate program that unlock a realm of automation possibilities, streamlining operations and saving precious time and resources. If you’ve upgraded to Learn+, you can add even more automations to streamline things like unlocking bonus content, removing access after a period of time, sharing bonuses after course completion, and so much more. Tap here to learn more about Learn and tap here to upgrade to Learn+ now.
Final Thoughts
It’s so important to align your business tools with your growth vision. ThriveCart is a viable, cost-effective, and efficient alternative to all-in-one platforms like Kajabi and Kartra. As you navigate the waters of online entrepreneurship, making informed decisions on platforms can significantly impact your operational efficiency, customer satisfaction, and bottom line. Are you ready to reevaluate your current platform and consider making a switch that could propel your business to new heights? Explore ThriveCart and discover how its features can align with your business goals, offering a seamless and enjoyable journey for both you and your customers. Your thriving online empire awaits!
As a course creator, providing an enriching and seamless user experience is crucial for the success of your online courses. ThriveCart has become the go-to affordable user-friendly platform for course creators. Its dedicated course platform, ThriveCart Learn, has grown in popularity for its simplicity and effectiveness.
In this post, we’ll consider why ThriveCart Learn is a choice worth considering for your courses and how you can enhance your ThriveCart courses for a better student experience.
Why Use Thrivecart Learn For Your Courses
ThriveCart Learn offers an intuitive platform for course creators to share their knowledge with the world. The ease of setup, alongside robust features, makes it an attractive option for those looking to deliver quality content without a steep learning curve.
Plus the seamless integration with the ThriveCart checkout system makes for a smooth transaction process, enriching the overall user experience. 2 additional perks are the enrollment happens instantaneously (along with the ‘how to log in’ email they send) AND you don’t need Zapier for it. Triple win!
Now, let’s explore some strategies to elevate your ThriveCart courses.
How to Improve Your Thrivecart Courses
1) Improve Your New Student Experience
The journey of your students begins the moment they enroll in your course. Providing a warm and informative welcome can set the tone for what’s to come.
Whether you use Thrivecart’s own thank you page (aka success page) or have the checkout redirect to your own hosted on your website: make it clear what your new student can expect and give them what they need to know.
Consider creating a welcome video or a guided tour to introduce them to the course layout.
Additionally, make sure that the course navigation is intuitive, easy to use, flows nicely, and resources are easily accessible. The Thrivecart Learn layout you’ll want to use depends on the course product and how it’s laid out for students.
An informative FAQ section can also be a great asset to address common new student queries proactively.
2) Use a Custom Subdomain
Branding is pivotal in creating a trustful and professional image.
Utilizing a custom subdomain for your ThriveCart courses not only enhances your brand recognition but also instills a sense of credibility among your students. It’s super easy to set up in Thrivecart and provides a personalized touch, showing a level of professionalism and authenticity. You can also set up a course on a whole new domain. Nice perk: you can have multiple different custom domains, one for each of your courses, if you want.
3) Brand Your Course Login
The login page is often the first point of interaction your students have with your course platform.
Customizing the login page to reflect your brand aesthetics, using your logo, brand colors, and a friendly, personalized message can create a welcoming ambiance.
It’s these little touches that enhance the user experience and make your platform feel professional and engaging.
4) Brand and Customize Your Course Dashboard
Your course dashboard is the central hub where your students will access the course material – this is the landing page they’ll first see when they log in with ALL your courses on it. Branding and customizing the dashboard in alignment with your brand ethos provides a consistent and pleasant visual experience.
Some suggestions for elements to add to your course dashboard page:
How to get support, if needed
A link to your Facebook group or community
Affiliate program invitation or details*
A link to your blog or shop page
Don’t have an affiliate program? Learn how to set one up in an afternoon with Pay Your Pals!
Furthermore, organizing the course material in a structured and aesthetically pleasing manner can significantly enhance the ease of use and overall learning experience.
Not Using Thrivecart Yet?
I’m not bragging (ok, kinda) but I have one of the best Thrivecart affiliate bonuses around if you sign up for Thrivecart using my link. You’ll also want to check out CartStart, the course designed to help you know everything there is to know about using Thrivecart.
Final Thoughts
Investing time in improving the aesthetics and user experience of your ThriveCart courses can go a long way in creating a conducive learning environment. These enhancements, although seemingly small, can significantly impact the satisfaction and engagement levels of your students.
As you continue to refine your course delivery on the ThriveCart course platform, you’re not only providing value but also building a strong, recognizable brand with your digital products and online courses.
Welcome to the ultimate guide on email list management! The money is in the list, so building and maintaining an engaged email list is crucial for any business or organization.
Whether you’re a seasoned marketer or just starting out, understanding the intricacies of effectively managing your email list can significantly improve your engagement rates, maximize the value of your subscribers, and have a tremendous impact on your business’ revenue. In this blog post, we will delve into various strategies, tips, and best practices that will help you master the art of email list management.
Why Email List Management Is Important
Email list management is essential for businesses that want to create a solid email marketing strategy. Building and maintaining an engaged email list allows businesses to effectively communicate with their audience and maximize their marketing reach. By managing your email list, you can ensure that your messages are delivered to the right people at the right time, increasing open rates and click-through rates.
Proper email list management helps improve engagement rates. By segmenting your subscribers based on their interests or behavior, you can send targeted emails that are more relevant to each individual. This personalization increases the likelihood of recipients opening and engaging with your emails.
In addition, managing your email list keeps it healthy and up-to-date. Regularly removing inactive or unengaged subscribers helps maintain a high deliverability rate by preventing emails from being marked as spam. It also ensures that you have an accurate understanding of the size and quality of your subscriber base.
Effective email list management is crucial for increasing engagement rates, optimizing marketing efforts, and maintaining a healthy subscriber base.
Are You Using the Right Email Marketing Service?
Do you feel constantly less than thrilled with your current ESP, all it can (and can't) do for you, even though you might be paying a mint for the monthly service?
If you aren’t sure if you are using the right email marketing service platform or are having trouble figuring out your tech, you’ll want to check out Email Service Matchmaker. In that $9 workshop, I compare and contrast the most popular email service providers out there for coaches, course creators, template shop owners, and digital product sellers and make recommendations based on where you’re at in business. Also included: a feature and price comparison chart of all the most popular email service providers.
Email List Management Best Practices
Effective email list management includes regular list cleaning, strategic and consistent segmentation, as well as gaining explicit consent from subscribers when they join your list. By following these best practices, businesses can really make the most of their email lists, making it the most valuable assert in their business.
1) Email Regularly and Consistently
Regularly and consistently sending emails is one of the key strategies for effective email list management. By establishing a consistent schedule, you can create anticipation and trust with your subscribers. Whether it's once a week or once a month, sticking to a regular routine helps maintain engagement and keeps your brand top of mind.
Additionally, consistency in email delivery builds credibility and reliability, increasing the likelihood that your recipients will open and engage with your messages.
Sending emails regularly also allows you to stay connected with your audience and nurture relationships. It enables you to provide valuable content, updates, and promotions while avoiding being perceived as spammy or irrelevant. By being present in their inbox consistently, you have more opportunities to connect, share important information, drive conversions, and ultimately build customer loyalty.
Making it a habit to send emails regularly and consistently is an essential aspect of effective email list management. Not only does it establish trust and credibility with your subscribers but also enables you to stay connected with them over time.
2) Clean Your Email List Regularly
Cleaning your email list regularly is a vital practice for any business or organization. Over time, email addresses become outdated or inactive, leading to lower engagement rates and wasted resources.
By regularly purging your list of these inactive subscribers, you can improve the efficiency and effectiveness of your email campaigns. Not only will this increase open and click-through rates, but it will also optimize deliverability by reducing the chances of landing in spam folders.
Don't underestimate the power of a clean email list – removing inactive subscribers – it will not only boost performance like deliverability and click rates but also enhance the overall success of your marketing efforts.
By focusing on quality over quantity, you can engage with an active subscriber base that is more likely to convert into customers or loyal followers. So take the time to cleanse your email list regularly – it's an essential step towards maximizing engagement and getting the most out of each campaign.
3) Monitor Your Email Marketing Analytics
By tracking and analyzing the performance metrics of your campaigns, you can gain valuable insights into what works and what doesn't. This data allows you to make informed decisions about your email strategy, ensuring that you are delivering content that resonates with your subscribers and ultimately increases engagement rates.
Through monitoring your email marketing analytics, you can track key metrics such as open rates, click-through rates, conversion rates, and bounce rates.
These metrics provide important feedback on the effectiveness of your subject lines, content quality, and overall campaign performance. By regularly reviewing this data, you can identify trends or patterns in subscriber behavior and adjust your strategies accordingly.
Successful email list management requires ongoing analysis of these analytics to optimize campaign performance.
Email Marketing Analytics to Track
Email marketing analytics is an essential tool for tracking the performance of your email campaigns. By analyzing key metrics, such as open rates, click-through rates, and conversion rates, you can gain valuable insights into the effectiveness of your emails and make data-driven decisions to improve engagement.
Additionally, by monitoring bounce rates and unsubscribe rates, you can identify any issues with your email list hygiene or content that may be causing recipients to disengage.
Email list growth rate refers to the speed at which an email list expands over time. It is a key metric that measures the success of your email marketing efforts and indicates how well you are attracting new subscribers.
To increase your email list growth rate, it's important to employ strategies such as creating compelling lead magnets or incentives that encourage people to subscribe, optimizing sign-up forms on your website and landing pages, and leveraging social media channels to promote your email list.
So, while we are focused on quality over quantity when it comes to our email list size… email list growth rate is still something you’ll want to track.
Final Thoughts
Mastering the art of email list management is essential for all businesses. It allows you to build and maintain an engaged audience, improve your engagement rates, and maximize the value of your subscribers.
By implementing various strategies and best practices discussed in this guide, you can transform your email campaigns into captivating experiences that drive results.
Stay proactive in adapting new tactics as technology evolves and customer behavior changes so that you can consistently excel at engaging with your audience through their inbox.
Welcome to the exciting world of upsell copywriting, where conversions and ethics come together in perfect harmony! In this blog post, we will delve into the best practices that can help you increase your sales while remaining ethical. You see, upselling is all about rewarding and delighting new customers to upgrade their purchase or add additional products/services without sounding pushy or dishonest.
So get ready to learn how to effectively craft persuasive upsell copy that not only boosts your conversion rates but also maintains trust with your valued customers. Let's dive in!
Understanding the Psychology of Upselling: How to Appeal to Customers' Desires
When offering customers an upsell or opportunity to add additional products/services, it's important to strike the right balance between being persuasive without sounding pushy or dishonest.
By understanding the psychology of upselling, you can tailor your copy in a way that taps into customers' wants and needs. This involves highlighting the benefits and value they will receive by making an additional purchase or upgrading their existing one.
Crafting persuasive upsell copy requires clever strategies and engaging content. It's essential to use language that is friendly and relatable so that customers feel like they are having a conversation with a trusted friend rather than being sold something.
By employing these techniques ethically, you not only boost your conversion rates but also maintain trust with your customers – leading to long-term loyalty and satisfaction.
Building Trust through Transparent Upselling: The Key to Ethical Conversions
In today's competitive market, building trust with customers is essential for any successful business. One effective way to do this is through transparent upselling.
By providing clear and honest information about the value and benefits of additional products or services, you ensure that customers feel confident in their purchasing decisions.
Transparent upselling involves being upfront about any costs associated with upgrades or add-ons, as well as clearly communicating the value they provide. Customers appreciate honesty and are more likely to trust a company that doesn't try to hide important details or manipulate them into buying something they don't need.
By focusing on maintaining ethical practices in your upsell copywriting, you can build long-term relationships with customers based on trust. This not only leads to increased conversions but also enhances your reputation and credibility within the industry.
So remember, when crafting persuasive upsell copy, always prioritize transparency and integrity for a win-win situation where both parties benefit.
Crafting Compelling Upsell Offers: Strategies to Capture Customers' Attention
Crafting compelling upsell offers is a crucial aspect of marketing that requires a delicate balance between persuasion and maintaining ethical standards.
The art of upsell copywriting involves engaging customers in a friendly manner, enticing them to upgrade their purchase or add supplementary products without resorting to pushy or dishonest tactics.
By implementing the best practices, businesses can effectively boost conversion rates while ensuring customer trust and satisfaction.
To capture customers' attention and increase conversions, it is essential to adopt clever strategies and create engaging content. One effective approach is to personalize the upsell offer based on the customer's preferences and previous purchasing behavior. This tailored approach shows that you understand their needs and enhances the value proposition of upgrading or adding more items.
Additionally, incorporating social proof by showcasing positive reviews or testimonials can further persuade customers to take advantage of the upsell offer.
When crafting persuasive upsell copy, maintaining an empathetic tone is crucial for building trust with your customers. It is important not to sound too sales-focused but rather focus on delivering genuine benefits that align with their interests.
By considering these strategies and paying attention to ethics, businesses can successfully leverage upselling as a powerful tool for increasing sales without compromising customer satisfaction or loyalty.
Creating Persuasive Upsell Copy: Words and Phrases that Drive Conversions
Creating persuasive upsell copy is essential for driving conversions and increasing sales while maintaining ethical practices. When crafting upsell copy, it's crucial to use words and phrases that effectively persuade customers without coming across as pushy or dishonest.
By adopting a friendly voice, you can create engaging content that resonates with your audience and encourages them to upgrade their purchase or add additional products/services.
To drive conversions, consider using language that highlights the benefits of upgrading or adding to their purchase. Focus on how these additional products or services can enhance their overall experience and provide added value.
Phrases such as “enhance your results,”“take your _______ to the next level,” or “get even more out of your purchase” are examples of persuasive language that can entice customers to take action.
Avoid making false claims or exaggerations about the benefits of upgrading, as this can damage trust and lead to unhappy customers. Maintaining an honest and friendly tone throughout your upsell copy will help build a positive rapport with your audience, resulting in better conversion rates and long-term customer satisfaction.
Personalization: Tailoring Upsell Offers to Individual Customer Needs
Personalization is a key strategy in upsell copywriting, as tailoring offers to individual customer needs increases the likelihood of conversion. By analyzing customer data and preferences, businesses can create targeted upsell campaigns that resonate with each customer on a personal level. This involves understanding their previous purchases, browsing history, and demographic information to identify products or services that are relevant to them.
The personalized approach not only enhances the overall shopping experience but also makes customers feel valued and understood.
To ensure ethical practices in upselling, businesses need to focus on genuine value addition rather than pushing unnecessary products or upgrades onto customers. Upsell copy should emphasize how additional offerings can enhance their original purchase or address specific pain points they may have mentioned.
Honesty and transparency should be at the forefront of any promotional content, assuring customers that the intent is to provide valuable solutions rather than solely boosting sales numbers.
Overcoming Objections with Upsell Copy: Addressing Customer Concerns Effectively
When it comes to upselling, addressing customer objections effectively is crucial. One of the key strategies is to anticipate and proactively address any concerns or hesitations that customers may have.
By acknowledging potential objections in your upsell copy and offering solutions or reassurances, you can instill confidence in your customers and increase conversion rates.
Whether it's highlighting the additional value they get with an upgrade or assuring them of a smooth transition, being transparent and honest will help you overcome objections while maintaining a friendly tone.
Struggle with Sales Copy?
If you struggle with writing your own sales copy I have the perfect solution for you! The Marketing Magic App is a tool that is designed to help course creators and digital product sellers create their entire funnel copy in minutes!
Alright, let's talk about the magic of Thrivecart upsell offers. If you're like me and you're already a Thrivecart user, you know you've got a powerful tool in your hands. But if you're scratching your head wondering what on earth to offer as an upsell, I've got your back!
Check this out – I've got this awesome free resource called the Upsell Offer Locker. It's packed with over 40 offer ideas that will get those upsells rolling. Trust me; it's a goldmine of inspiration.
Now, if you're all fired up and ready to set up more Thrivecart upsell offers, I've got something even juicier for you. It's called Unleashing Upsells, and it's your ticket to the inside scoop on the step-by-step tech, setup, and strategy. I've got you covered every step of the way, so you can make the most out of those Thrivecart upsell opportunities.
It's time to unlock the full potential of your upsells and take your business to the next level with these awesome resources!
Final Thoughts
So, here's the deal: When it comes to writing killer upsell content, it's all about being ethical and convincing, while keeping that personal touch.
We want our customers to feel like they're getting a real treat, not just another sales pitch. In the end, it's not just about revenue; it's about creating a win-win situation. Your customers get something they genuinely want, and you get to grow your business organically. It's a beautiful balance that benefits everyone. So, go ahead and reward your new customers with upsells that truly enhance their experience!
Black Friday and Cyber Monday are around the corner, and it's time to supercharge your sales strategy to make it your best Black Friday yet. In this guide, we'll explore simple yet effective ways to maximize your Black Friday and Cyber Monday sales using Thrivecart, along with some essential tools and tips.
Whether you're a B2B business or a B2C business, these strategies will help you make the most of this holiday shopping frenzy.
Simple Ways to Increase Your Sales For Black Friday & Cyber Monday
1) Add more bump offers and upsells
When it comes to maximizing your revenue during Black Friday and Cyber Monday, bump offers and upsells are your secret weapons and my personal favorite way to not only serve my customers by anticipating their next step and offering them a juicy discount, but also on a personal level for making more from every sale. Read on for stats and real numbers.
Bump offers are those enticing add-ons that appear right on the checkout page when a customer is making a purchase. They're like the virtual candy bars at the grocery store checkout – hard to resist and often a last-minute addition to the cart.
Now, let's talk about upsells. These are one of my absolute favorite ways to reward new customers and invite them to become repeat customers with a big discount, right on the upsell page. After your customer has made their initial purchase, you have a golden opportunity to present them with complementary products or upgrades that enhance their overall shopping experience.
Stats from a launch in October 2023:
Revenue generated from the main product: $5,946
Revenue generated from order bump purchases: $297
Revenue generated from upsell purchases: $4,956
For that launch alone, 44% of the revenue was from the incredible deal on the upsell. I’m so glad I offered it!
Here's the beauty of it: you're not only increasing your average order value but also providing additional value to your customers. They leave your business feeling like they've scored a great deal, and you've boosted your sales – a win-win situation.
To supercharge your Black Friday and Cyber Monday sales with bump offers and upsells, it's crucial to plan your offerings strategically. Make sure they align with the products or services your customers are already interested in. Plus, make these offers irresistible – create a sense of urgency or bundle complementary items for a special price.
To get more inspiration on crafting the perfect bump offers and upsells, check out my free resource, the Upsell Offer Locker. It's a treasure trove of 40+ offer ideas that will have your customers saying, “Yes, please!”
And for a deep dive into the tech, setup, and strategy behind effective upselling, consider enrolling in my course, Unleashing Upsells. It's your ticket to mastering the art of boosting your Black Friday and Cyber Monday sales.
2) Create a Black Friday landing page for affiliate offers
Affiliate marketing can be a powerful ally during the holiday season. If you're promoting products or services from other companies, consider creating a dedicated Black Friday landing page.
This page should feature all the deals and discounts you're offering through your affiliate partnerships.
It's a win-win situation: your audience gets great deals, and you earn commissions.
Learn how to create a Black Friday Deals page that updates itself so don’t ever have to worry about coming back to update it when a deal expires with my upcoming training, BFD.
3) Plan ahead early
When it comes to Black Friday and Cyber Monday, the early bird indeed catches the worm, or in our case, the sales. These two shopping extravaganzas are a big deal, and the key to success lies in meticulous planning.
Start your preparations well in advance. It's not just about having a good idea; it's about having a great strategy in place. Begin by brainstorming your offers.
What discounts, deals, or bundles can you offer that will truly captivate your audience? Consider what worked well in previous years and how you can improve upon it. The more thought you put into your offers, the more compelling they'll be when you present them to your customers.
Next, pay attention to aesthetics. Your visuals should be as attractive and exciting as your offers. Remember, first impressions matter, and a well-designed promotional image can be the difference between a click and a pass.
Now, let's talk about email campaigns – the backbone of your promotional strategy. Craft compelling email sequences that build anticipation and excitement in the weeks leading up to the big days. Send teaser emails to let your subscribers know that something incredible is on the horizon. As the days draw nearer, create a sense of urgency. Let them know that these deals won't last forever, creating that fear of missing out (FOMO) effect.
But here's the thing: the early bird doesn't just plan; they also adapt. Keep a close eye on market trends and consumer behavior. If you notice shifts in demand or preferences, be ready to adjust your strategy accordingly. Flexibility can be your greatest asset during this dynamic shopping season.
4) Send more emails
Email marketing remains a powerful tool for reaching your audience during the holiday season. However, you're not the only one vying for your customers' attention. To stand out in the crowded inbox landscape, you'll need to send more emails (get ideas here!), but not just any emails – strategic ones.
Segment your email list to target different customer groups with personalized messages. Send teaser emails before Black Friday and Cyber Monday, reminding your subscribers about the upcoming deals. On the big day, send out enticing emails with clear calls to action.
After the sale, follow up with thank-you emails and upsell opportunities.
5) Use tools
Efficiency is key during the busy Black Friday and Cyber Monday period. Utilize sales and marketing tools to streamline your processes.
Here are some of my favorites:
ConvertBox: A versatile tool for creating engaging pop-ups, forms, and quizzes to capture leads and promote offers.
Deadline Funnel: Create genuine urgency with countdown timers that encourage customers to take action. Another alternative to check out is Countdown Hero.
Marketing Magic App: Simplify the process of updating copy and content to align with your Black Friday and Cyber Monday promotions.
6) Get your affiliates involved
Lots of people are sharing deals and creating deal round-ups so make sure to let your affiliates know about your special offers.
Affiliate marketing can be a game-changer during this season of discounts. Encourage your affiliates to promote your Black Friday and Cyber Monday deals by providing them with all the necessary resources. If you haven't set up an affiliate program yet, don't worry. The Pay Your Pals training can guide you through the entire process using Thrivecart.
Final Thoughts
Black Friday and Cyber Monday are golden opportunities to boost your sales and revenue. Implementing these strategies and using Thrivecart's features wisely can help you make the most out of this shopping frenzy.
Remember to plan ahead, communicate effectively with your audience, and leverage the power of affiliates and marketing tools.
With the right approach, you can turn these hectic shopping days into a profitable success story for your business. Start preparing now, and get ready to thrive this Black Friday and Cyber Monday!
Today, we're diving into the exciting world of private podcasts and comparing two popular platforms: bCast.fm and Hello Audio. Private podcasts have emerged as a powerful tool for engaging with your audience, and as a course creator, you can leverage this technology to enhance your offerings and connect with your students in new and innovative ways.
In this blog post, we'll explore what private podcasts are, how course creators can use them, compare the features of bCast.fm and Hello Audio, and help you decide which platform is the best fit for your needs. Heads up: read on for details on how to get a lifetime deal on a private podcast software 👀
So, let's get started!
What are Private Podcasts?
Private podcasts are exclusive audio content that is accessible only to a select group of individuals (or your course students) via your choice of podcast player, like Apple Podcasts, Spotify, Overcast, Google Podcasts, etc.
Unlike public podcasts, which are available for anyone to listen to, private podcasts require a unique access code or login credentials to be accessed.
This makes them perfect for sharing sensitive or premium content with a specific audience, such as your course participants.
How Can Course Creators Use Private Podcasts?
1) A Free Lead Magnet
Private podcasts can be a fantastic lead magnet for attracting potential students to your course. By offering a valuable episode or series of episodes as a freebie, you can entice your audience to join your email list or funnel.
This not only helps you grow your audience but also allows you to showcase your expertise and build trust with your potential customers. I also think this is a particularly effective type of freebie / lead magnet to share via Instagram Stories, Reels or TikToks.
2) A Paid Private Podcast Offer
You could also skip the free lead magnet and offer a really valuable private podcast as a paid offer. This can be a great option if video trainings aren’t your thing. In fact, we have a Private Podcast sales page in our template shop – check it out here!
3) An Audio Version of Their Course
Another way course creators can utilize private podcasts is by offering an audio-only version of their course. Some learners prefer to consume content through audio, and providing this option allows you to cater to their preferences.
By including a private podcast as part of the course, you enhance the learning experience, provide flexibility for your students, and most importantly, boost implementation as some students, especially those who are tired of watching videos, can now consume the course content, learn, get inspired, and take action, all without having to sit at their desk. I personally prefer to consume courses this way when I'm on the train into New York City, while driving, doing dishes, or folding laundry. When I'm back at my desk, I prefer that be time spent working IN my business, not learning and getting inspired.
3 Big Reasons Why You Should Add a Private Podcast for Your Courses
1) It’s More Accessible
Accessibility is a priority for me and I am always looking for ways to make my course content more accessible, beyond just adding subtitles and providing a text transcript of the video content. A private audio feed of your course allows you to make the content more easily available to your students, especially those who are not visual learners and prefer audio learning. Some students simply prefer to listen via audio only on the go.
2) It Adds Value
Including a private podcast for your course adds another layer of value to potential students as a bonus or a nice-to-have addition. Having a private podcast of your course content or not might even be a dealbreaker for some learners, especially for higher ticket offers.
3) It’s Easy and Simple To Do
Using the right private podcast hosting platform can make this entire process super easy to set up. Thankfully, tech has our back with making this super simple!
The Best Private Podcast Platforms
When selecting a private podcast hosting platform, certain features become crucial for course creators. These include ease of use, customization options, analytics, integrations, and user management capabilities.
Ease of Use: Bcast.fm offers a user-friendly interface, making it easy for course creators to upload and manage their private podcast episodes without any technical expertise. Heads up: you are only able to import content as mp3 (wav/mp4 files must be converted first) as of Oct. 2023, but this is easily done if you have a Mac or with free conversion sites. bCast also includes transcription and AI support, as well as dynamic CTAs and 2 cool features I plan on exploring called Audio Messages and Audio Inserts.
Customization: With Bcast.fm, you can customize your podcast player to match your brand's aesthetic, ensuring a seamless and cohesive experience for your audience.
Analytics: Bcast.fm provides detailed analytics, allowing you to track your podcast's performance, measure engagement, and understand your audience better. And in the case of private podcasts, you can track access and downloads on a user-by-user basis.
Integrations: Bcast.fm integrates with Zapier, Headliner App to create audiogram clips for social media, and YouTube. It currently does not integrate natively with Thrivecart or email service providers.
User Management: Bcast.fm allows you to manage your podcast subscribers but doesn’t allow you to automate revoking access. Adding private podcast listeners can be done individually, in bulk (CSV upload), or via the Zapier integration. At present, there isn't a landing page optin feature where listeners can complete a form to gain access to the podcast without using Zapier.
Ease of Use: Hello Audio boasts a user-friendly platform that simplifies the process of creating and sharing private podcasts, even for those new to podcasting.
Customization: Hello Audio offers customization options, allowing you to brand your podcast player and create a consistent experience for your students. You can easily utilize their drip feed feature, too, if your course access is dripped to students.
Analytics: Hello Audio provides detailed analytics, giving you insights into episode downloads and listener engagement.
Integrations: Hello Audio integrates with popular email marketing tools, making it easy to automate the delivery of your private podcast episodes to your subscribers. I personally love that it integrates with Thrivecart so you can easily automate adding new course students, as well as creating a landing page for a free or paid sign-up.
User Management: Hello Audio allows you to manage your subscribers effectively, granting access and controlling their membership permissions. With their integrations, this entire process is made a lot easier.
Which Private Podcast Platform Should You Choose?
Both bCast.fm and Hello Audio offer excellent features for course creators and coaches looking to utilize private podcasts.
Hello Audio is definitely the more powerful option but it’s also the more expensive option. Hello Audio pricing is $97 per month for unlimited private feeds. bCast.fm is $75 per month for unlimited private podcasts, but keep reading for details on a lifetime deal. I absolutely love a one-time lifetime deal cost, which makes it a much more budget-friendly option.
Assess your specific needs and goals to make an informed decision that aligns with your course creation journey. If you are not to fussed with automatically enrolling or unenrolling listeners, bCast is a more affordable solution.
Want to get a lifetime deal on bCast.fm?
Several times a year, I share a limited-time deal for purchasing a lifetime unlimited account for bCast.fm.
With that deal, you'll not only will you get access to a lovely mini-course called Tiny Podcast by the brilliant Kenz Soliman, you'll also get a complimentary lifetime unlimited license of bCast, similar to their Legendary account tier.
The offer is currently unavailable, but will be back in December 2023 with a special discount for Thrivecart Template Shop readers. If you want to be sure to stay in touch and not miss out on that deal, make sure to sign up for my email list!
See my detailed comparison between bCast, Hello Audio, Hiro.fm, Soundwise, and Captivate.fm here
An affordable monthly subscription for private podcasts: JustCast
One other software that a reader shared with my is JustCast, a private podcast software that starts at just $9 USD per month for $90/year for up to 2 private podcasts with unlimited listeners. It offers a Zapier integration, limited-time access (such as for a live challenge or summit), and video to audio conversion. It doesn't have AI or transcription features, but still might be a nice option for you to check out. If you want more than 6 private podcasts though, I'd still recommend bCast, especially when you can nab a lifetime deal.
Final Thoughts
Private podcasts hold immense potential for course creators, allowing you to engage with your audience on a deeper level and enhance the learning experience.
Whether you choose bCast.fm or Hello Audio, both platforms offer valuable features to help you create and deliver exceptional private podcast content. Take the time to explore their functionalities, consider your requirements, and select the platform that best aligns with your course creation goals.
Start harnessing the power of private podcasts today and watch your course soar to new heights!
Want to know something that can drive hundreds or even thousands of new people to your digital products and courses? That’s the power of SEO (search engine optimization). And I’ll let you in on a little secret: most digital product sellers aren’t utilizing this strategy for warm traffic so that just means it’ll be slightly less competitive and easier for YOU.
Sounds pretty amazing, right?
I’m Tara and I learned SEO in the 1900s (haha, seriously, I started learning about it before the Y2K panic) and I loved how powerful it was. And, it doesn’t have to be complicated or overwhelming!
In this blog post, we will break down SEO and how you can start to implement SEO on your digital product and course sales pages.
Is SEO Worth It?
Let’s be real right off the bat: SEO is definitely worth it!
Most of the time this question is asked because SEO feels overwhelming, or because it is a long-term strategy. But, as I always say: it is a long-term strategy but that just means you’ll be rewarded with long-term results!
There is no other traffic generation strategy that delivers such long-term results. My most popular blog posts in Google Search results right now are blog posts from 2 years ago. They are still bringing in hundreds of warm leads and traffic every single month.
Wait, do I have to blog to see SEO results?
Short answer: No, you don’t have to blog to optimize your website and sales pages.
But, I do recommend it! The more pages and posts you have the more potential keywords you can rank for which means more traffic.
If you don’t plan on blogging, I do recommend spending a little extra time than normal on your most important pages.
Beginners SEO Guide: What Matters With On-Page Optimization
In this post, we are talking all about on-page optimization. Off-page and technical SEO are two really different things.
On-page optimization is the easiest way to start with SEO because it’s something that is more within your control.
So, what are the important ways to optimize your website and digital product checkouts or sales pages?
1) Your Page Title and Meta Description
Search engines like Google read this information first and it’s how your page shows up in search results. It’s the most important part of on-page optimization.
Here’s an example:
Say I have a digital product called ‘The Money Mastery Toolkit’.
The default for most website platforms and page builders is a title that is now, ‘The Money Mastery Toolkit – Your Business Name’.
Is anyone searching for a money mastery toolkit?Not likely.
Instead, you’ll want to use a primary keyword in your title and meta description that will attract the right people.
A primary keyword is one that has a decent search volume but has medium-low difficulty. If you try to rank for a keyword that has super high difficulty it’s just a wasted opportunity.
The meta description is a short and clear description of the page that should of course include keywords! If you don’t spend the time to write your own optimized meta description search engines will pull the first bit of text from your page which isn’t always ideal (or optimized).
2) Your H1 Heading
Next up on the importance ranking of your on-page optimization is your H1 heading.
Here are a few guidelines to follow:
It should be the very first bit of text on the page.
It should include your primary keyword.
You only want to use a H1 tag once per page.
3) Your Other Headings
Next up are the other headings on your page. We want to use keywords in these headings where it makes sense.
This is where a balance between your SEO, design, and copy needs to come into play.
4) Your Page Copy
Where does it make sense to tweak your page copy (paragraph text) to insert your target keywords?
We don’t want to overstuff keywords or make things not make sense. But there are usually simple ways you can insert more keywords into a sentence.
5) Mobile Friendly Results
Having a mobile friendly website is very important. If your page is super slow loading or has mobile issues that can definitely affect your search ranking.
Here are a few good tools to see how your page is performing on mobile:
Along with mobile-friendly pages, other factors matter because of the user experience.
How long are people staying on the page? Are they bouncing and not visiting other pages?
You might want to install Hotjar to see how users are interacting with your website and see if there is any room for improvement.
7) Images
Optimizing your images can involve a couple of different things:
The File Size:
This mostly affects your website speed and therefore user experience. Try to keep images optimized as much as possible and reduce their size if possible.
Image ALT Tags:
ALT tags for SEO used to be a place where people would stuff keywords. That’s not a best practice for accessibility.
ALT tags are there for visually impaired visitors who are using screen readers so having a string of keywords isn’t a great experience.
Here’s an example of how to use ALT tags correctly while maybe adding a keyword. In this example, the keyword is ‘money management template’.
Photo: a mock-up of your digital product
ALT tag: A computer mock-up graphic showing a visual of the money management template
8) URL Structure
Finally, your URL or permalink structure matters, too.
Here’s an example:
yourdomain.com/toolkit
The optimized version with a keyword:
yourdomain.com/money-mastery-guide
You can always set up a PrettyLink if you use WordPress or use any other redirect software so you can still use the short unoptimized link.
Thrivecart SEO Guide
Along with all of the tips above I wanted to make sure you know where the SEO settings are for your ThriveCart checkout pages.
Side note: this is also why it’s a good idea to use a custom subdomain with ThriveCart or really any other platform.
In conclusion, SEO is an invaluable tool that every digital product seller should leverage for increased visibility and traffic. With most sellers underutilizing SEO, there lies a golden opportunity for you to step in and make the most out of this strategy.
Remember, while SEO is a long-term approach, it promises long-lasting results, consistently driving warm leads to your digital products and courses.
This guide has equipped you with essential knowledge on on-page optimization, from optimizing titles, meta descriptions, headings, and images to ensuring mobile-friendliness and enhanced user experience.
But why stop here? Supercharge your journey by grabbing my SEO mini-course, an invaluable resource designed to deepen your understanding and application of SEO strategies. Dive in, and let’s optimize together for a thriving digital presence!
Email marketing—it's more than just words on a screen. It's an art, a science, and sometimes it's a head-scratching puzzle.
That’s why in this article, I’m sharing three of my battle-tested spilt-testing tactics that’ll make your emails better.
No jargon, no fuss, just three straightforward email marketing tips that will breathe new life into your emails. Ready? Let's dive in! 🏊♂️
The Simple Email Split-Testing Plan
Let’s be real, the harder something is to do, the less likely you are to do it. That’s why simplifying split testing is the easiest way to make sure it happens.
So, in your next three single email campaigns (sometimes called broadcasts), test these 3 things, one at a time.
Split-Test 1 is the Subject Line Showdown
Split-Test 2 is the Content Clash
Split-Test 3 is the Call-to-Action Combat
Two days after each email is sent, look at the results to see which performed better.
What to Measure in Your Split Tests
Open rate
Click-Through Rate (CTR)
Click-to-Open Rate (CTOR)
Understanding these measurements helps you gauge the effectiveness of your subject lines, content, and overall messaging, especially when split testing.
Let's break each down.
Open Rate Open rate = (# emails opened ÷ # delivered emails) x 100
Open rate is how many people opened the email. They measure the effectiveness of the subject line and sender information.
Open rate is provided by your software. Simply check that number and see which subject line got the higher number.
Side note: if you’re thinking, open rates are basically fluff because of the iOS 15 update a while back, you’re right. But they are still good to track because you’re going to use your own data to measure against.
Click-Through Rate (CTR)
CTR = (total measured clicks ÷ delivered emails) x 100
Click-through rate is how many people click a link or button inside the email. It measures the effectiveness of the email content.
Click-through rate is usually provided by your software, so it is easy to check which email got a better CTR. Be sure to double-check that your software isn’t actually telling you CTOR (up next) in your stats.
Click-to-Open Rate (CTOR)
CTOR = (# of unique clicks ÷ # of unique opens) x 100
CTOR is of people who clicked on a link or button after opening the email. It measures the effectiveness of the email's content to encourage openers to take further action.
Click-to-Open Rate is NOT usually provided by your software, so you’ll need to calculate it yourself. This is an extra nerdy step, so if you don’t want to do that, then just use CTR for determining your split test winners.
How Open Rates, CTR, & CTOR Work Together
Open Rates measure the initial allure of your subject line and sender information, and how well they entice subscribers to open the email.
CTR gives a broader view of the entire email's effectiveness, from the subject line to the content, measuring how well it leads to clicks and further engagement.
CTOR narrows in on the content's impact, revealing how well your email connects with and activates those who showed that initial interest by opening the email.
If you were to think of these in relation to a retail store, Open Rates would rate the draw of the store's exterior, CTR would rate the entire customer journey from outside to sale, and CTOR would rate the in-store experience that leads to a purchase.
Now, let’s get these metrics improved with some split tests.
The Email Marketing Split Tests
Split Test 1: Subject Line Showdown!
Subject lines can be a game-changer when it comes to increasing open rates and grabbing your audience's attention. But which kinds work best for your readers?
Let's explore three different types of subject lines that have proven to be effective in driving open rates so you can test which ones work best for you.
1. Curiosity-Inducing Subject Lines
Creating a curiosity-driven subject line is all about sparking interest without giving everything away. It drives open rates up because people want to know what’s inside!
To use this email marketing tip, simply pose a question or hint at something intriguing that's answered inside the email. Here are three ways for you to try:
Ask a compelling question. Example: “What's Your Email's Missing Link?”
Tease a benefit or solution. Example: “Discover the Secret to Triple Open Rates!”
Hint at an exclusive revelation or insight. Example: “Inside: The Trick No One Talks About!”
In all of these, you're inviting the reader to explore further and find out what's inside the email. It's like a digital wink that says, “Come on in, and see for yourself!” 😉
2. Personalized Subject Lines
Personalization is key to establishing a connection with your audience, and it is easier than you think.
By including their name and/or other relevant details in the subject line, it feels tailored specifically to them, and they’ll open!
Here are the top five ways you can use personalization in a subject line.
1️⃣ Referencing Past Behavior or Purchases
If you have information on a customer's past purchases or viewed products, you can use that. “Loved That Book? Here's What to Read Next!”
2️⃣ Highlighting Special Occasions or Milestones
If you're aware of a customer's anniversary with your brand or another significant date, you can acknowledge that. “Happy 1-Year Anniversary with Us – Special Gift Inside!”
3️⃣ Tailoring to Interests or Preferences
If you've segmented your list based on interests or preferences, utilize that information. “As a ThriveCart Fan, Join this Advanced TC Tactics Workshop!”
4️⃣ Acknowledging Relationship
Recognize their status, membership level in your program, or other relationship to you. “Top Affiliates: Your Exclusive Discount Awaits!”
5️⃣ Using Their Name This one is a classic, and for good reason. It works.
Each of these personalizations builds a connection, making the email feel tailored to them and thus more engaging and enticing.
3. Urgency/Scarcity-Driven Subject Lines:
This kind of subject line crushes when ethically done because it drives quick action, instills a little FOMO in your subscribers, and teaches them that you are true to your urgency/scarcity word.
There are two kinds of urgency I’ve used successfully over and over to generate millions in sales.
Time-Sensitive Subject Lines
Incorporate words that create a sense of time ticking away.
This prompts the reader to take immediate action, making them feel that they'll miss out if they don't open your email now.
Examples:
⏰ Last Chance: Sale Ends Tonight!
⌛ Hurry, Your Exclusive Offer Expires in 3 Hours!
🎟️ Ticket Sales End Today!
Limited Availability
Make it clear that what's inside isn't available to everyone or won't be around forever.
This creates a sense of scarcity and exclusivity, increasing the perceived value of what’s inside.
Examples:
🏂 5 Spots Left for the Mammoth Mastermind
🐣 Only 13 More at the $27 Early-Adopters Price
💎 Only 2 Left in this Limited Release
Each of these subject lines lights a little fire under the recipient, nudging them to open your email and take action before it's too late.
Split Test 2: Content Clash!
The Content Clash split test is essentially about fine-tuning the content layout that resonates with your subscribers.
Think of it as a way to meet different preferences, from the minimalist to the visually inclined.
Let’s break down four different types of content for you to test…
Plain Text Email
If you’re a writer, this is your domain. Craft compelling narratives, valuable tips, or engaging stories with ease.
It’s ideal for nurturing that genuine connection with your readers, making each email feel like a personalized note.
But tread carefully if you're in e-commerce; text-only doesn’t have the visuals needed to showcase products.
Mostly Text with Some Images
A universal go-to, and for good reason. It's uncomplicated yet diverse enough to suit almost any business type.
Here, you get to combine compelling copy with striking visuals, giving your audience a well-rounded, skimmable experience.
This is how I send my email and where I start with every client email.
Mostly Images with Some Text
If you’re a creative or designer, this format is for you! It allows your visuals to lead the reader.
It’s fantastic for brands with physical products or strong visuals because your pictures will speak a thousand words.
Highly Designed
If you’re fluent in design and email HTML, definitely test these emails. They are amazing for showcasing physical products.
However, tread lightly if you’re a personal brand; too much polish usually alienates readers craving a more personal connection.
Also, producing and testing these kinds of emails is a beast so give yourself some extra time if you run this test.
Finding What Resonates with Your Subscribers
As you prepare to launch your Content Clash split test, take a moment to consider your audience's tastes and your business needs.
Are you nurturing relationships? Lean into text.
Have products to showcase? Get those visuals ready.
Let your CTR and CTOR be the final word, guiding you toward the content style that resonates most with your audience.
A quick note about all email content…
No one, I repeat NO ONE, wants to read long blocks of text on a device. So, for whichever test you’re running, make things easier on your readers in your emails with these copy-editing rules.
11 Rules to Copy Edit Your Text Quickly
Insert white space when there is a break in thought, transition to a new idea, or change in tone or emotion.
No more than 3-4 lines of text together when viewing on a desktop.
Use text size to convey importance and give readers a “skimmable” experience. Crucial information should be in a bigger font size. Less important information should be in the normal font size. The fine print can be smaller or a lighter color.
Group like points/info together and give them a title.
Use lists whenever possible.
Bold items you want read quickly (buzzwords + key concepts)
Italicize items to add a change in tone (use sparingly)
Underline items that are buzzwords that you want weighted
UPPERCASE items that are titles/subheadlines (only use for a few words)
➥ Arrows or ✓ checkmarks (text or emoji) to imply an action (apply, check this out, or get this done)
Use emoji to convey tone 🙌 🤩 or in place of bullet points
Split Test 3: Call-to-Action Combat!
You've made it through the ins and outs of subject lines and layouts. Give yourself a little pat on the back! Now, let's dive into the Call-to-Action (CTA) Combat and dial in this last split test.
Test CTA Text using the TAP Formula
I’ve reviewed hundreds of emails, landing pages, and other content with CTAs, and I have to tell you… most people suck at writing an effective CTA.
So, I created the TAP Formula for CTAs that convert. Get it, so they “TAP” the CTA? Thanks for coming to my comedy show, I’ll be here 24/7 because it’s a blog post. 🍸
TAP Formula
THING (object for the action) + ACTION (what reader should do) + PUSHES (urgency, uniqueness, & personalization) = AMAZING CTA (higher clicks & conversions)
For example, if you want someone to watch your webinar, you could have these 3 CTAS using the TAP Formula:See the Webinar Now Learn More on the Webinar (Today Only)
Play with this formula to come up with your own compelling CTAs you can split test against each other.
Test Low-Commitment vs. High-Commitment Verbs
Not to take you back to grammar school, but let’s talk verbs because they make a big difference in your email CTAs.
You have the low-commitment ones like “discover” or “check out” that don't scare folks off because they seem easy and fun.
Then you've got the high-commitment big guns like “buy now” or “subscribe” which take more energy, and the reader knows they are getting into something detailed.
That’s why you should test, to see which your readers respond to the best.
Test the Appearance
Presentation matters! A slick button? An eye-catching image? Or just good ol' plain text? Test these out to see what makes your audience click—literally.
Buttons: Colored buttons that contrast with the email background.
Images: CTAs that are embedded within engaging graphics.
Plain Text: Simple hyperlinked text CTAs.
You can get down to testing different button looks, such as an outline button vs. a filled-in button, but I’ve found that to be a waste of time.
Test the Placement
Where your CTA resides in the email is more important than you think. You've got a few choices:
Near the Top: In sight, in mind. Perfect for the skim-readers among us.
Middle of the Email: Nestled in the core content, a sneaky but effective strategy.
End of the Email: For the readers who've hung on till the end. You've got their attention; now seize the opportunity.
The PS: For when the subscriber is a TL;DR kinda reader.
To optimize, run A/B tests that modify only the CTA's placement while keeping other elements constant.
Create the CTA Combat!
Try mixing and matching commitment-level verbs, appearances, and placements. Like a low-commitment verb on a snazzy button at the bottom versus a high-commitment verb in plain Jane text at the top.
Crafting a perfect CTA is part science, part art. But with the TAP Formula, some thoughtful verb choices, and a dash of creativity in presentation and placement, you're sure to have CTAs that drive clicks.
Need More Help with Emails?
If you need help with what to write in your emails, or when to send them, check out my complete email marketing system, Relationship & Revenue.
In it, you’ll find over 31 fill-in-the-blank templates to slash your writing time, feel good about emailing your list, and drive revenue into your business.
Now I want to leave you with one more tip so you’ll have more valid emails to test with…
Fix the Typo Bounces to Have More Emails to Test
Set up a zap to send you alerts for any new email addresses that contain ‘.con’, ‘.ocm’, ‘gnail’, ‘gmial’, and ‘gmal’ (each individually, not one big list).
If you’re super techie, have Zapier fix it for you automagically. If you’re not, go update the email in your software, and resend any missed emails.
While you’re there, look to see if there are any other common typos you can add to the list.
And there you have it, more valid emails on your list to use in your testing!
You’ve probably heard quite a few myths about evergreen funnels. The truth is that we can’t only rely on live launches and the feast or famine money cycle they provide. Creating an evergreen funnel that is profitable and works isn’t as easy as ‘making money while you sleep,’ but there are a lot of tips and tools to make evergreen sales funnels a bit easier.
In this blog post, I will be sharing the tools I use to make more money with my evergreen courses and digital products. Plus, some of the best evergreen funnel tips to help you make more money between live launches!
Tips and Tools for Evergreen Funnels
1) Creating an Evergreen Webinar Funnel
Do webinars even still work? Depending on your ideal audience, they absolutely can! But gone are the days where a webinar is basic info with a 20-minute pitch-fest. Instead of a webinar, you can call it a free masterclass, training, etc.
There are some tools out there that help create an evergreen webinar funnel, but use them with caution. Some tools make evergreen webinars that appear to be ‘live’ when they aren’t. This can cause distrust from your audience and might not work as well as you’d hoped it would.
With Deadline Funnel, you can create accurate and honest evergreen countdown timers for your website, checkout pages, and email sequences.
3) Using ConvertBox
ConvertBox is another excellent tool for increasing your leads and evergreen sales. You can target specific visitors with a specific non-intrusive pop-up to encourage people to take action.
Bonus points for ConvertBox are that you can get it right now with their lifetime pricing option.
4) Measuring Your Evergreen Funnel Metrics
One of the biggest and most important evergreen funnel tips is to track and measure your funnel metrics.
You can’t make improvements if you don’t know what’s not working.
Email sequences are one of the most essential pieces of your evergreen funnel. How well you nurture your audience can make or break even the most incredible offer in a funnel.
If you struggle with writing emails that get results or even emailing your list consistently – check out Liz Wilcox’s Email Marketing Membership. At only $9 per month, it’s one of the best business investments you can make.
6) Evergreen Sales Page Tools
Clearly, I love the ability to create my sales pages in ThriveCart. It’s the best and simplest way to keep many of the moving pieces of your funnel together.
But it’s not just the tech or design that’s important for sales pages. It’s also the copy and messaging. Luckily for you, that’s where the copy templates from Damn Copy come in!
7) Utilizing Bump Offers and Upsells in Your Evergreen Funnel
Let’s imagine this for a second: You have a new customer buying a digital product for you – yay! Why wait to offer them something else in an email sequence? They will never be as warm and ready to buy as they are during checkout with their credit card in hand.
Offer them something else by utilizing the power of bump offers and upsells. Even if 10% of people add on the bump offer, that’s 10% of sales you wouldn’t have had otherwise.
Final Thoughts
Creating a profitable evergreen funnel takes time and effort but is worth it in the long run. By implementing these tips and tools, you can increase your revenue and customer lifetime value. Remember to track and analyze your data to make informed decisions and improve your evergreen funnel over time.
You can make more money between live launches and build a sustainable business with the right strategies and tools.
