Unleashing Upsells

Marketing
Complete Guide to SMART Marketing Goals For Your Business
- April 23, 2024
I’m stoked to walk you through the process of setting smart marketing goals that drive real results for your business. Defining clear, actionable goals is crucial for any successful marketing strategy, as they provide direction, focus, and measurable objectives to work towards.

Whether you’re looking to boost brand awareness, increase website traffic, or make more sales, smart marketing goals will help you stay on track and actually make your desired outcomes happen, efficiently and without stressing yourself out in the process.

In this guide, we’ll explore the basics of smart marketing goals, including what they are, why they matter, and how to create them using the SMART framework. We’ll also dive into connecting your marketing goals with your overarching business goals, ensuring alignment and maximizing impact. Plus, you’ll find practical examples and insights to help you craft marketing goals that best serve your specific needs.

What Are Marketing Goals?

Marketing goals are the broad, overarching aims that businesses set to achieve desired outcomes through their marketing efforts. They help provide direction and purpose for marketing strategies and campaigns. As an entrepreneur, I’m sure you’ve felt that “pulled in a million directions” feeling before and this sort of thing can really help with staying focused!

Some common examples of marketing goals include:
- Increasing brand awareness and recognition
- Bringing in more website traffic and online visibility
- Getting in front of + converting more qualified leads and prospects
- Improving customer engagement and retention rates
- Making more sales and consistent revenue growth
- Expanding market share and reaching new audiences (fancy way of saying: getting in front of new people!)
Marketing goals differ from marketing objectives, which are the specific, measurable, and time-bound targets set to accomplish those broader goals. While goals outline the general intentions, objectives define the actionable steps and metrics to track progress.

For instance, a marketing goal could be “increasing brand awareness,” while a corresponding objective might be “growing social media following by 5,000 in 5 months to coincide with a new product launch.”

Smart marketing goals guide all marketing activities, ensuring that resources and efforts are aligned toward achieving the desired results. They help businesses stay focused, prioritize initiatives, and measure success effectively.

Why Set Marketing Goals?

Setting clear marketing goals can have a huge impact on the success of any business.

Here’s why:

Marketing Goals Provide Direction and Focus:

Marketing goals serve as a roadmap, guiding your efforts toward achieving desired outcomes. They help you identify the most impactful activities to focus your resources on, maximizing your return on investment (ROI).

Aligns with Long-Term Vision:

Well-defined marketing goals keep your business aligned with its long-term vision, preventing distractions from short-term trends or irrelevant activities.

Enables Progress Tracking:

Marketing goals allow you to set specific, measurable targets, enabling you to track your progress effectively. This helps you course-correct when needed and celebrate milestones along the way.

Promotes Accountability and Motivation:

Clear goals foster accountability and motivation within your marketing team (or you, if you’re a solopreneur). They provide a shared sense of purpose and inspire everyone to work towards achieving those targets.

Resource Allocation:

By setting marketing goals, you can better coordinate and allocate resources efficiently, ensuring that everything you do is working towards the same objectives.

Demonstrates Strategic Impact:

Aligning marketing goals with overall business objectives helps demonstrate the strategic impact of your marketing efforts, empowering you and your team to deliver tangible results.

In essence, setting SMART (Specific, Measurable, Attainable, Relevant, Time-bound) marketing goals is a critical step in developing an effective marketing strategy. It provides the foundation for success, enabling you to track performance, optimize efforts, and ultimately drive growth for your business.

Make Your Goals SMART

To ensure your marketing goals are actionable and impactful, it’s crucial to make them SMART – Specific, Measurable, Achievable/Aspirational, Relevant, and Time-bound. Let’s break down each component:

Specific:

Define clear and precise goals with quantifiable metrics. Instead of “increase website traffic,” aim for “drive 50,000 monthly website visitors from organic search by Q4.”

Measurable:

Incorporate quantifiable metrics that allow you to track progress objectively.

Examples include website traffic, lead generation, conversion rates, social media engagement, and revenue growth.

Achievable/Aspirational:

Set goals that are challenging yet realistic based on your current performance, resources, and capabilities. Stretch goals can motivate you, but they shouldn’t be unrealistic.

Relevant:

Ensure your marketing goals directly support your overall business strategy and objectives. They should align with your target audience, buyer personas, and long-term vision.

Time-bound:

Establish clear deadlines or timelines for achieving your goals. This adds accountability and allows you to monitor progress effectively. For example, “increase email open rates to 40% within 4 months.”

By following the SMART framework, you’ll create focused, measurable, and actionable marketing goals that align with your business priorities and drive real results.

Here are a few examples of SMART marketing goals:

Increase Website Traffic: Achieve a 25% increase in organic website traffic from the US market within 6 months by optimizing content for high-volume keywords and improving site speed.

Boost Email Engagement: Grow the email subscriber list by 10,000 and increase the average open rate to 30% by the end of Q3 through targeted lead magnets and segmented campaigns.

Enhance Social Media Presence: Double social media engagement (likes, comments, shares) across all platforms and gain 5,000 new followers in the next 5 months by implementing a consistent content calendar and influencer collaborations.

Remember, SMART goals provide clarity, focus, and measurability, enabling you to track progress, optimize strategies, and celebrate successes along the way.

Connecting Marketing Goals to Business Goals

Connecting marketing goals to overarching business objectives is important for driving meaningful impact and growth. Here’s how to ensure seamless alignment:

Understand the Bigger Picture:

As a marketer, develop a deep understanding of your key objectives, whether it’s increasing sales, expanding your reach, building brand awareness, or launching new products.

Set Meaningful Metrics:

Identify marketing goals that directly support business objectives, and establish meaningful metrics to track progress. Continuously analyze how marketing activities influence buyer behavior and revenue.

Account for Time Lags:

Recognize that marketing’s impact on revenue, especially in B2B environments with longer sales cycles, may have a time lag. Plan for this by focusing on building a healthy sales funnel today to drive future revenue.

Align Strategies and Tactics:

Carefully evaluate and challenge marketing strategies and tactics to ensure they ladder up to the overarching business strategy. Prioritize activities that drive progress towards shared goals.

By maintaining a strategic mindset, and consistently tracking meaningful metrics, marketers can ensure their efforts are tightly coupled with the broader vision and objectives of the business, amplifying the impact of their work.

Marketing Goals Examples

To illustrate the practical application of smart marketing goals, let’s explore some specific examples that businesses can implement:

1. Increase Brand Awareness:

Tell a compelling brand story that resonates with your target audience.

Identify where your ideal customers spend time online and engage with them on those platforms.

Consistently share valuable content and actively participate in conversations to build brand visibility.

2. Generate High-Quality Leads:

Utilize lead capture forms, email newsletters, and retargeting ads to capture potential leads.

Leverage content marketing and social media to attract and nurture quality leads.

Analyze trends in leads that convert to customers to refine and improve lead quality.

3. Acquire New Customers:

Implement sustainable and scalable customer acquisition tactics tailored to your business model.

Track metrics like customer acquisition cost (CAC), total new customers, churn rate, and product sign-ups.

Continuously optimize acquisition strategies based on performance data.

4. Increase Website Traffic:

Invest in paid advertising campaigns to drive targeted traffic to your site.

Optimize your website for search engines (SEO) and create a content strategy to attract organic traffic.

Ensure all marketing channels funnel visitors to your website as the central hub.

Monitor metrics like total sessions, unique pageviews, bounce rate, and conversion by traffic source.

5. Establish Industry Authority:

Publish high-quality, informative content that addresses your audience’s pain points and inspires them.

Leverage partner networks and guest blogging opportunities to reach a broader audience.

Track metrics such as media mentions, branded search volume, and backlinks to measure authority.

6. Increase Customer Value:

Implement a customer data management system to gain insights and personalize experiences.

Launch a loyalty program and referral initiatives to incentivize repeat business and advocacy.

Share customer success stories to reinforce value and build trust.

Monitor upsell targets, retention rates, and content that influences sales.

7. Boost Brand Engagement:

Identify the topics and channels that resonate most with your audience.

Consistently deliver valuable content that encourages action and conversation.

Track metrics like likes, shares, comments, opens, clicks, NPS, and average session duration.

8. Increase Revenue:

Implement marketing strategies at every stage of the sales funnel to drive conversions.

Monitor metrics such as annual recurring revenue, average revenue per user, and conversion rate.

Continuously optimize campaigns and tactics based on revenue performance.

By setting specific, measurable, and actionable goals aligned with these examples, businesses can effectively execute their marketing strategies and drive tangible results.

Marketing Goals Aren’t Just Revenue-Driven

While revenue goals are undoubtedly crucial, successful marketing strategies encompass far more than just making sales. I believe that building a strong brand identity, fostering customer loyalty (REALLY high quality offers goes a long way for this), and establishing industry authority are equally vital objectives.

Cultivate a Strong Community:

Nurture a vibrant community of customers, clients, and industry professionals. This can lead to higher profits through repeat business, positive word-of-mouth, and a loyal customer base. Engage with your audience, provide value, and create a sense of belonging. In short, be friendly and approachable while showcasing your knowledge.

Build Brand Identity and Reputation:

Differentiate your brand by crafting a unique identity that resonates with your target audience. Consistently deliver on your brand promises, and use social media to connect with both folks who are curious about your brand and also stay top of mind with long-time fans. Initiatives like volunteering and mentoring can also enhance your brand’s reputation and authority.

Become an Industry Expert:

Position yourself as a thought leader by creating high-quality content, participating in industry forums, and offering valuable advice to customers. Collaborate with micro-influencers or other well-respected experts in your niche or adjacent niches, share insights through blogs and events, and provide exceptional customer experiences that set you apart. Personally, I like doing 1:1 collabs and guest blog posts, and soon, interviews for my upcoming YouTube channel.

By pursuing these broader marketing goals alongside revenue targets, you can build a sustainable, customer-centric business that thrives on strong relationships, industry credibility, and a distinctive brand identity.

Final Thoughts

I’ll admit that sitting down and setting big, broad smart marketing goals can feel a bit intimidating or overwhelming, but I’ve found it to be a huge help and also a way to keep me focused throughout the year. By embracing the SMART framework, you can create specific, measurable, achievable, relevant, and time-bound objectives that align seamlessly with your overarching business goals. These well-defined targets serve as guideposts, ensuring your marketing efforts remain focused, purposeful, and impactful.

Ultimately, smart marketing goals empower you to track progress, optimize strategies, and celebrate milestones along the journey. They foster accountability, collaboration, and a shared sense of purpose within your team.
Remember, while revenue goals are crucial, a holistic approach that encompasses brand building, customer loyalty, and industry authority is key to long-term, sustainable success.

Other posts you may want to check out:
Business, Marketing, Tech
How to Market Digital Products: 4 Simple Ways to Sell More
- January 29, 2024
Selling digital products online doesn’t have to equal hard-selling or flash sales every single day. With the right tools and strategies, you can learn how to market digital products in a way more simple way!

Even if you’re someone who loves launching and selling, including more evergreen or passive ways to make more sales is important for sustainability, preventing burnout, launch fatigue for you and your audience, and for giving you more time freedom in your business.

How Do You Sell Digital Products?

So, how exactly do you sell digital products in a way that feels easy, effective, and in true alignment with the kind of business you’ve always wanted?

Let’s dig into four simple ways to sell more of your digital products.

1) Evergreen Email Sequences

It’s so true: the money is in the list!

Having evergreen email sequences in place that do the selling for you on autopilot means that you don’t have to sell every day. They also continue to nurture your list, even if you aren’t able to write new emails every week.

Along with the power of evergreen email sequences, you might want to incorporate my Four by For Footer email strategy, too. You’ll be able to make even more money from every email (automated or not) that you send your list, while keeping them in touch with your latest offers or affiliate recommendations. Best part: it takes less than an hour to set up and 15 minutes a week to maintain!

2) Sell More With Upsells

Another super simple way to sell more digital products is to offer upsells. Presenting a new customer with another offer is a great way to increase your average revenue per order. Plus, it helps get your digital products in front of more people (and not just any people, but paying customers!)

I don’t think of upsells as just a way to sell more (even though they are!). I look at upsells as a way to surprise and delight new customers, which is exactly what I teach inside Unleashing Upsells.

3) Targeted Organic Traffic

Want to know one thing that a lot of digital product sellers don’t consider? SEO! It might seem complicated or that it takes too long, but it really isn’t as hard as it seems.

Organic traffic from search engines is the highest quality traffic because those people are already searching for a solution (which your digital product is!).

My friend Tara has an awesome Easy SEO Mini-course that covers everything you need to know (and avoids all of the extra stuff you don’t really need to understand).

4) Using ConvertBox Strategically

Most people think of ConvertBox as a tool to increase your email subscribers and promote your freebies, or simply just to collect leads with pop-ups. But there are so many other ways to use this tool to sell your digital products! Hands down, after Thrivecart, this is one of the most powerful and revenue-impacting pieces of tech I use in my business.

You can learn all the ways I use it inside ConvertBox Jumpstart and snag all of my conversion-friendly done for you templates.

Final Thoughts

Folks can’t buy digital products they don’t see or even know about and these 4 strategies help me to make digital product sales every single day.

Diving into the world of digital product marketing doesn’t have to be like solving a complex puzzle. With the straightforward strategies we’ve chatted about it’s all about making your digital product marketing strategy feel like a natural extension of your brand.

Selling digital products online is less about the hard sell and more about sharing solutions, sparking genuine connections, and sprinkling value like confetti at every opportunity.

As you take these next steps, think of these insights and tools as your trusty sidekicks to selling more digital products with ease!

Other posts you may want to check out:
Funnels, Marketing
B2B Sales Funnel Stages: Top of Funnel vs Bottom of Funnel
- December 25, 2023
As a B2B marketer and business owner, making sense of the world of sales funnels can be hugely impactful for your business growth. It can also be super confusing – so many terms to understand and learn about! But understanding the different stages of the B2B sales funnel can help you develop effective strategies that bring more visibility and convert leads into loyal customers.

In this blog post, we will explore terms like the top of funnel vs bottom of funnel, and discuss the importance of each stage in the B2B sales process.

Understanding the Different Stages of the B2B Sales Funnel

Your basic B2B sales funnel is made up of several stages, each representing a different level of engagement with potential customers.

These stages include awareness, interest, consideration, intent, and finally, the decision stage.

At the top of the funnel, or the very beginning of your sales process, your goal is to create awareness and generate interest in your product or service. As new people and leads move further down the funnel, or get further in the sales process, they become more engaged and are more likely to make a purchase.

Top of Funnel vs Bottom of Funnel – What’s the Difference?

The top of the funnel refers to the initial stages of the sales process, where your focus is on attracting a wide audience and creating brand awareness. This is the stage where prospects are just becoming aware of their needs or current struggles, and are looking for solutions.

They are new to your world and may not trust you to solve their problem just yet – or to hand over their credit card for your solution.

On the other hand, the bottom of the funnel represents the final stages of the sales process, where your audience is ready to make a purchasing decision. At this stage, your focus shifts to converting leads into customers and nurturing them through the final steps of the funnel.

Importance of Top of Funnel Marketing Strategies

Top of funnel marketing strategies and tactics play a crucial role in capturing the attention of your target audience and building brand awareness. By effectively targeting the top of the funnel, you can generate a steady stream of leads that can potentially convert into customers further down the line.

It is important to remember that not all leads will convert immediately, but by nurturing them through the funnel, you increase your chances of closing a sale.

If you want to convert more leads quicker, you might want to check out Freebie to Flash Sale for a super simple and fun way to do that!

Strategies for Targeting the Top of the Funnel

To effectively target the top of the funnel, you need to create content that educates and engages your audience. This can include blog posts, social media content, videos, and infographics.

By providing valuable, interesting information about your niche and positioning yourself as an industry expert, you can attract potential customers who are searching for solutions to their problems.

Your freebies and lead magnets are also designed as top of funnel content designed to attract new people and get them on your email list.

Key Metrics to Measure Top of Funnel Success

To measure the success of your top of funnel marketing efforts, it is essential to track key metrics. Some important metrics to consider include website traffic, social media engagement, and the number of leads generated.

A basic metric is your website traffic to lead conversion rate:

# of visitors to your lead magnet landing page

-divided by-

# of new leads / times folks completed your opt in forms

A good metric to aim for is at least 35% conversion of traffic to your landing pages. Check it monthly or quarterly and make adjustments if necessary.

By regularly monitoring these metrics, you can identify trends and make data-driven decisions to optimize your top of funnel strategies.

Key Tactics for the Bottom of the Funnel

When it comes to the bottom of the funnel, your focus should be on converting leads into customers. This is the stage where you need to provide targeted content and personalized experiences to nurture prospects and guide them toward making a purchase.

Highly effective strategies such as email marketing, personalized demos or live trainings, and case studies can be highly effective in convincing leads that your product or service is the right solution for their needs.

Selling and talking about your offers is serving your audience – so talk about them more often! Nobody can buy it if they don’t know it exists.

Nurturing Leads Through the Bottom of the Funnel

To effectively nurture leads through the bottom of the funnel, it is important to understand their specific pain points and provide tailored solutions.

This can be achieved through personalized email campaigns, one-on-one consultations, and offering free trials or demos.

That’s one reason why I switched to Drip for my email marketing – it allows you access to more data so you can write more personalized and targeted emails based on conditional information.

By addressing their concerns and demonstrating the value of your product or service, you can increase the likelihood of conversion.

Key Metrics to Measure Bottom of Funnel Success

Measuring the success of your bottom of funnel efforts is crucial for optimizing your sales process. Key metrics to consider include conversion rate, average order size, and customer retention rate.

By analyzing these metrics, you can identify areas for improvement and make data-driven decisions to maximize your bottom of funnel success.

Upper Funnel vs Lower Funnel – Which is More Important?

Both the top and bottom of the funnel are important for a successful B2B sales process. While the top of the funnel helps generate awareness and attract a wide audience, the bottom of the funnel focuses on converting leads into customers.

It is the combination of these two stages that creates a successful sales funnel. Neglecting either one can result in missed opportunities and a less effective sales process.

Balancing Top of Funnel and Bottom of Funnel Strategies

Finding the right balance between top of funnel and bottom of funnel strategies is key to maximizing your B2B sales funnel success.

While it is important to invest in attracting new leads and creating brand awareness, it is equally important to focus on nurturing leads and guiding them through the purchasing decision.

By allocating resources to both stages of the funnel and continuously optimizing your strategies, you can create a robust sales funnel that drives consistent results.

Final Thoughts: Maximizing Your B2B Sales Funnel Success

Navigating the B2B sales funnel requires a deep understanding of the different stages and how they work together. By effectively targeting the top of the funnel, you can generate a steady stream of leads, while focusing on the bottom of the funnel helps convert those leads into loyal customers.

Remember to measure key metrics to track the success of your efforts and constantly optimize your strategies.

By finding the right balance between top and bottom of funnel tactics, you can maximize your B2B sales funnel success and drive sustainable growth for your business.

Now that you have a better understanding of the B2B sales funnel, it’s time to put your knowledge into action. Start by evaluating your current strategies and identifying areas for improvement. Remember, a well-optimized sales funnel can be a wonderful, revenue-generating asset for your business!

Other posts you may want to check out:
Business, Tech
15 of the Course Creation Tools I Use In My Business
- December 19, 2023
If we haven’t met before I’m Dama and I love all things tech. I am all about finding the best and simplest way to save time, and using the right course creation tools is how I do it. In this blog post, I’ll share the tech stack I use to manage my online courses and digital products.

My Favorite Online Course Creation Tools and Resources:

1) For Sales Pages, Checkout Pages, Affiliate Program, and Course Hosting – Thrivecart & Thrivecart Learn

Of course, number 1 on my course creation tool list is Thrivecart! I use Thrivecart for so many things to run my business including all of my sales pages, checkout pages, and affiliate program. With Thrivecart Learn, it’s also my course hosting platform of choice.

2) For Email Marketing – Drip

I’ve tried many email marketing service providers over the years, including MailerLite, FloDesk, ConvertKit, and ActiveCampaign, but I’m currently using Drip because of:

1) It’s powerful integration with Thrivecart and…

2) The advanced analytics and data

Not sure which email marketing provider to use for your business? Drip isn’t necessarily the right choice for everyone, but you can get all of the techy details inside Email Service Matchmaker.

For Selling Courses on Evergreen

Who doesn’t love evergreen sales? Live launching is great and all, but those daily sales notifications are pretty great!

3) ConvertBox

One of my favorite tools for selling more evergreen courses is ConvertBox.

As you’re reading this post, you’ve likely seen a ConvertBox in action over to the side. Pretty cool, right?

It’s a perfect tool for targeting visitors with what they want. It helps grow your email list and convert more traffic into new customers.

4) Deadline Funnel / Countdown Hero

Besides ConvertBox, another great tool for selling more courses and digital products is Deadline Funnel. Countdown Hero is a pretty solid comparable tool that I use, too, and it’s perfect for anyone on a budget.

With both options, you can create ethical evergreen countdown timers for special one-time offers, tripwires, and flash sales.

5) For Creating Course Workbooks and Worksheets – Google Docs

Making your course accessible is great because we all learn in different ways. That’s why I love using Google Docs for my course workbooks!

Starting with a blank doc can be a challenge, though, which is why I created my best-selling digital product – On-Brand Fillable Workbooks. With this training, you’ll be able to create your own fillable workbooks for your course.

For Course Automations

We can’t talk about tech tools without digging into automations!

6) Zapier

You can easily create zaps to connect different tools. My most common way to use Zapier is to connect Thrivecart events (purchases, failed payments, etc.) to my Airtable bases.

7) Airtable

There is nothing that makes my heart happier than playing around in Airtable to figure out a way to simplify or automate something. A lot of my business automations and processes are handled through Airtable.

Sidenote: If you want to dig into Airtable more, you might want to check out my friend Ashley’s program Systems Over Stress.

8) For Video Hosting – ScreenPal

There are a lot of options out there for video hosting and they can become pretty expensive. For hosting my course videos, I use Screenpal. It’s almost like a Loom & Vimeo alternative in one.

With ScreenPal, I can share direct video links and embed videos directly into my course in Thrivecart Learn.

9) For Transcriptions – Otter

For accessibility and course accessibility, I use Otter for transcriptions. It also allows you to connect with Zoom so attendees can turn on live subtitles during live training sessions.

For Writing Sales Copy

Creating and selling online courses requires quite a bit of copy. While I love writing copy, I’m all about using course creation tools to save time.

10) Marketing Magic App

For sales pages and other bits of copy, the Marketing Magic App is the only AI tool out there designed for course creators and digital product sellers. It’s a magical resource and I can’t recommend it enough!

11) Damn Copy Templates

Another option I love and recommend are the course creator templates from my friend Sandra over at Damn Copy. These copy templates are super easy to work from and make your own.

12) For Private Audio Feeds

Having a private audio feed for your course is an awesome value-add for your students. Plus, it’s also a good thing to have for accessibility. The most popular option out there is Hello Audio, but I’ve recently started using bCast.

13) For Course Legal Terms and Conditions

You can’t forget the legal aspects of creating and selling online courses!

If this is something you haven’t prioritized or need help with, you definitely need Braden Drake’s Contract Vault. It’s jam packed with all of the legal templates you need as a course creator, plus it’s only $30 😱

For Graphics and Design

14) MOYO Mockups

A great course needs great mockups and that’s where MOYO Studio comes in to save the day! I love using all of their design resources and device mockups.

15) Canva Pro

I can’t forget to mention Canva Pro. In my opinion, the pro version is very much worth the monthly cost. You get access to so many more elements, resources, and fonts, for your designs.

Final Thoughts

As we wrap up this comprehensive guide on the course creation tools that have transformed my business, I want to emphasize the importance of choosing tools that resonate with your specific needs and workflow.

Remember, what works wonders for one person might not be the perfect fit for another. It’s all about finding that sweet spot where efficiency, ease of use, and effectiveness meet. My journey through various tech stacks has taught me that the right combination of tools can not only save time but also enhance the quality of your digital products and the experience you offer to your learners.

Don’t be afraid to experiment with new tools or switch things up if something isn’t working for you. Whether you’re just starting or looking to refine your current process, I hope this list serves as a valuable resource. Here’s to creating impactful, engaging, and successful online courses with the power of the right tools at your fingertips!

Other posts you may want to check out:
Funnels, Marketing
Limited Time Offer: 6 Ways to Sell Without Creating Something New
- December 12, 2023
A limited time offer isn’t just when you need to boost conversions or only for seasonal sales. There are lots of powerful ways to use limited time offers in your marketing strategy to reward loyal customers, get more first time purchases from prospective customers, and increase your average order value.

And the best part? You can do all of this without creating new offers or digital products!

What is a Limited Time Offer?

In the general sense, a limited time offer is a promotion that has a limited period of time for someone to purchase. Limited time offers have an expiration date. There are a lot of different types of ways to create a limited time offer and boost sales for your business.

Types of Limited Time Offers:

Let’s dig into a few of the different types and a few limited time offer examples that work without having to create something new:

1) Flash Sale

Flash sales are typically a limited time sale on a current offer or digital product that includes a discount code for your audience to sign up and save a percentage discount. Flash sales are a great way to re-energize an older offer that you don’t promote or talk much about.

The best thing about flash sales is that they are super easy to set up and promote. Just don’t run a flash sale too often or your audience might come to expect them. That might start to work against you because your audience will start to wonder why they would ever pay full price for something.

2) Customer Loyalty Rewards

I love rewarding my customers! Adding customer loyalty into your marketing strategy can improve customer engagement and provide a better user experience.

Here’s an example:

When I had Spot-On Spreadsheets ready to launch, I emailed everyone who had already bought On-Brand Fillable Workbooks to offer them an extra $10 off coupon code for Spot-On Spreadsheets.

Did I need to do that? No.

Would those buyers have bought Spot On Spreadsheets without the coupon? Maybe. At some point.

However, rewarding and thanking my buyers is important to me. Over 120 people took me up on that coupon code and bought my new product immediately.

3) First Time Customers Discount

You can’t build and reward customer loyalty without getting an increase in first time customers, too. One easy way to do that is to create a ConvertBox that only shows to people the first time they visit a sales page.

This is a super quick and easy way to offer a time sensitive offer to first time visitors only.

4) Upsell Offers

If you really want to reward existing customers a great way to do that is to reward them as soon as they buy with an upsell offer. And surprise, I have a free resource that gives you over 40 ideas for upsells that don’t require you to create anything new!

5) Bump Offers

Most people don’t think of bump offers as a typical limited time offer, but the truth is: it is! It’s only available during checkout so it does require a bit of an impulse buy or quick decision from your customer.

6) Tripwire Offers

Tripwire offers are typically lower-cost offers that are presented as a super limited time deal after someone opts into a freebie or lead magnet. They are a great way to give a special offer and drive sales on a first purchase.

Create Urgency Ethically With Countdown Timers

Whenever we talk about urgency, scarcity, and marketing, I want to make sure we are also talking about doing so ethically. I have a whole blog post on that you’ll want to read here. Basically, don’t be an unethical human, use icky messaging, or use scare tactics.

Limited Time Offer Tech Toolbox

Let’s dig into my favorite tools of the trade for limited time offers!

1) Deadline Funnel

Deadline Funnel is definitely the top choice for evergreen and ethical countdown timers on limited time promotions. It’s a pretty robust software that is fairly easy to use and set up.

With Deadline Funnel, you can create countdown timers for sales pages and emails that work.

2) Countdown Hero

If you’re looking for a more cost-effective option over Deadline Funnel, Countdown Hero is definitely a winner! Countdown Hero comes with a lifetime pricing option and has the same functionality as Deadline Funnel.

It’s not as user-friendly or easy to set up, but once you get the hang of it it’s easy to use! It just has a bit more of a learning curve.

3) ConvertBox

Showing a limited time promotion only to specific people and using more advanced targeting? You need ConvertBox! It’s a wonderful tool for creating website popups, sticky bars, and promoting limited time offers.

By the way, I have a pretty epic bonus included for anyone who buys ConvertBox using my affiliate link. You can learn more right here!

4) Drip

As far as email marketing goes, there isn’t another platform like Drip that also includes such advanced customer data and on-site features — like the spin to win wheel for first time visitors!

Final Thoughts

As we wrap up this guide on limited time offers, remember that the possibilities are endless. Whether you’re looking to re-energize existing products, reward loyal customers, or attract new ones, these strategies provide a roadmap to do so without the added pressure of creating new content or products.

It’s all about being creative with what you already have and understanding the needs and behaviors of your audience.

By strategically incorporating these limited time offers into your overall marketing plan, you can create a win-win situation: your customers feel valued and excited, and your business sees a boost in engagement and sales.

So, go ahead, explore these ideas, and see how they can breathe new life into your marketing efforts without the need to create anything new.

Other posts you may want to check out:
Business, Marketing
Upsell Copywriting: Best Practices for Conversions While Being Ethical
- November 7, 2023
Welcome to the exciting world of upsell copywriting, where conversions and ethics come together in perfect harmony! In this blog post, we will delve into the best practices that can help you increase your sales while remaining ethical. You see, upselling is all about rewarding and delighting new customers to upgrade their purchase or add additional products/services without sounding pushy or dishonest.

So get ready to learn how to effectively craft persuasive upsell copy that not only boosts your conversion rates but also maintains trust with your valued customers. Let’s dive in!

Understanding the Psychology of Upselling: How to Appeal to Customers’ Desires

When offering customers an upsell or opportunity to add additional products/services, it’s important to strike the right balance between being persuasive without sounding pushy or dishonest.

By understanding the psychology of upselling, you can tailor your copy in a way that taps into customers’ wants and needs. This involves highlighting the benefits and value they will receive by making an additional purchase or upgrading their existing one.

Crafting persuasive upsell copy requires clever strategies and engaging content. It’s essential to use language that is friendly and relatable so that customers feel like they are having a conversation with a trusted friend rather than being sold something.

By employing these techniques ethically, you not only boost your conversion rates but also maintain trust with your customers – leading to long-term loyalty and satisfaction.

Building Trust through Transparent Upselling: The Key to Ethical Conversions

In today’s competitive market, building trust with customers is essential for any successful business. One effective way to do this is through transparent upselling.

By providing clear and honest information about the value and benefits of additional products or services, you ensure that customers feel confident in their purchasing decisions.

Transparent upselling involves being upfront about any costs associated with upgrades or add-ons, as well as clearly communicating the value they provide. Customers appreciate honesty and are more likely to trust a company that doesn’t try to hide important details or manipulate them into buying something they don’t need.

By focusing on maintaining ethical practices in your upsell copywriting, you can build long-term relationships with customers based on trust. This not only leads to increased conversions but also enhances your reputation and credibility within the industry.

So remember, when crafting persuasive upsell copy, always prioritize transparency and integrity for a win-win situation where both parties benefit.

Crafting Compelling Upsell Offers: Strategies to Capture Customers’ Attention

Crafting compelling upsell offers is a crucial aspect of marketing that requires a delicate balance between persuasion and maintaining ethical standards.

The art of upsell copywriting involves engaging customers in a friendly manner, enticing them to upgrade their purchase or add supplementary products without resorting to pushy or dishonest tactics.

By implementing the best practices, businesses can effectively boost conversion rates while ensuring customer trust and satisfaction.

To capture customers’ attention and increase conversions, it is essential to adopt clever strategies and create engaging content. One effective approach is to personalize the upsell offer based on the customer’s preferences and previous purchasing behavior. This tailored approach shows that you understand their needs and enhances the value proposition of upgrading or adding more items.

Additionally, incorporating social proof by showcasing positive reviews or testimonials can further persuade customers to take advantage of the upsell offer.

When crafting persuasive upsell copy, maintaining an empathetic tone is crucial for building trust with your customers. It is important not to sound too sales-focused but rather focus on delivering genuine benefits that align with their interests.

By considering these strategies and paying attention to ethics, businesses can successfully leverage upselling as a powerful tool for increasing sales without compromising customer satisfaction or loyalty.

Creating Persuasive Upsell Copy: Words and Phrases that Drive Conversions

Creating persuasive upsell copy is essential for driving conversions and increasing sales while maintaining ethical practices. When crafting upsell copy, it’s crucial to use words and phrases that effectively persuade customers without coming across as pushy or dishonest.

By adopting a friendly voice, you can create engaging content that resonates with your audience and encourages them to upgrade their purchase or add additional products/services.

To drive conversions, consider using language that highlights the benefits of upgrading or adding to their purchase. Focus on how these additional products or services can enhance their overall experience and provide added value.

Phrases such as “enhance your results,” “take your _______ to the next level,” or “get even more out of your purchase” are examples of persuasive language that can entice customers to take action.

Avoid making false claims or exaggerations about the benefits of upgrading, as this can damage trust and lead to unhappy customers. Maintaining an honest and friendly tone throughout your upsell copy will help build a positive rapport with your audience, resulting in better conversion rates and long-term customer satisfaction.

Personalization: Tailoring Upsell Offers to Individual Customer Needs

Personalization is a key strategy in upsell copywriting, as tailoring offers to individual customer needs increases the likelihood of conversion. By analyzing customer data and preferences, businesses can create targeted upsell campaigns that resonate with each customer on a personal level. This involves understanding their previous purchases, browsing history, and demographic information to identify products or services that are relevant to them.

The personalized approach not only enhances the overall shopping experience but also makes customers feel valued and understood.

To ensure ethical practices in upselling, businesses need to focus on genuine value addition rather than pushing unnecessary products or upgrades onto customers. Upsell copy should emphasize how additional offerings can enhance their original purchase or address specific pain points they may have mentioned.

Honesty and transparency should be at the forefront of any promotional content, assuring customers that the intent is to provide valuable solutions rather than solely boosting sales numbers.

Overcoming Objections with Upsell Copy: Addressing Customer Concerns Effectively

When it comes to upselling, addressing customer objections effectively is crucial. One of the key strategies is to anticipate and proactively address any concerns or hesitations that customers may have.

By acknowledging potential objections in your upsell copy and offering solutions or reassurances, you can instill confidence in your customers and increase conversion rates.

Whether it’s highlighting the additional value they get with an upgrade or assuring them of a smooth transition, being transparent and honest will help you overcome objections while maintaining a friendly tone.

Struggle with Sales Copy?

If you struggle with writing your own sales copy I have the perfect solution for you! The Marketing Magic App is a tool that is designed to help course creators and digital product sellers create their entire funnel copy in minutes!

Check out a free demo of how it works right here!

The Power of a Thrivecart Upsell Offer

Alright, let’s talk about the magic of Thrivecart upsell offers. If you’re like me and you’re already a Thrivecart user, you know you’ve got a powerful tool in your hands. But if you’re scratching your head wondering what on earth to offer as an upsell, I’ve got your back!

Check this out – I’ve got this awesome free resource called the Upsell Offer Locker. It’s packed with over 40 offer ideas that will get those upsells rolling. Trust me; it’s a goldmine of inspiration.

Now, if you’re all fired up and ready to set up more Thrivecart upsell offers, I’ve got something even juicier for you. It’s called Unleashing Upsells, and it’s your ticket to the inside scoop on the step-by-step tech, setup, and strategy. I’ve got you covered every step of the way, so you can make the most out of those Thrivecart upsell opportunities.

It’s time to unlock the full potential of your upsells and take your business to the next level with these awesome resources!

Final Thoughts

So, here’s the deal: When it comes to writing killer upsell content, it’s all about being ethical and convincing, while keeping that personal touch.

We want our customers to feel like they’re getting a real treat, not just another sales pitch.
In the end, it’s not just about revenue; it’s about creating a win-win situation. Your customers get something they genuinely want, and you get to grow your business organically. It’s a beautiful balance that benefits everyone. So, go ahead and reward your new customers with upsells that truly enhance their experience!

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Funnels, Tech
Unlocking Profit Potential: How to Increase Customer Lifetime Value for Course Creators
- August 7, 2023
Why are we always so focused on getting more leads, more traffic, and more new customers? Sure, we always need new people to discover our business and offers, but we should be paying more attention to the customers we already have! Many entrepreneurs overlook the importance of increasing customer lifetime value (CLV).

Knowing and maximizing your CLV can unlock your profit potential and help you scale your business over time. In this post, we’ll explore what CLV is, why it’s important for course creators, and how to increase it.

What is customer lifetime value (CLV)?

Customer lifetime value is the amount of revenue a customer is expected to generate throughout their relationship with your business. It’s a crucial metric for understanding the long-term value of your customers and helps you make informed decisions about how much to invest in acquiring new customers.

To calculate CLV, you’ll need to estimate the average customer lifespan, the average purchase value, and purchase frequency. The formula for CLV is:

CLV = (Average Purchase Value x Average Purchase Frequency x Average Customer Lifespan)

Why is customer lifetime value important for course creators?

Understanding CLV is crucial for course creators because it enables you to make smarter marketing and business decisions. By knowing your CLV, you can invest more in customer acquisition and retention, optimize your pricing strategy, and identify growth opportunities.

Additionally, increasing your CLV can significantly impact your bottom line. By retaining customers for longer and increasing their lifetime value, you can boost your revenue without having to acquire as many new customers.

How to calculate customer lifetime value

Calculating CLV can seem intimidating, but there are several tools that can make it easier. If you use ThriveCart, for example, you already have a lot of sales data at your fingertips. You just need to use it!

Alternatively, you can use a tool like Fathom Analytics to track your customers’ behavior over time and help calculate their lifetime value. This approach is especially useful if you have a lot of data to work with and want to optimize your marketing efforts based on customer behavior.

How to increase customer lifetime value

Now that you understand the importance of CLV and how to calculate it, let’s look at some strategies for increasing it. Here are a few actionable tips to get you started:

1) Improve customer experience:

By providing excellent customer service and ensuring that your customers have a positive experience with your brand, you can increase their loyalty and encourage repeat purchases.

2) Offer upsells and cross-sells:

Encouraging customers to purchase additional products or services can increase their lifetime value and boost your revenue.

3) Focus on long-time customers:

Retaining existing customers is often more cost-effective than acquiring new ones. By prioritizing your long-time customers and offering them special incentives, you can increase their loyalty and lifetime value.

4) Use marketing automation tools:

Platforms like Drip and Deadline Funnel can help you automate your email marketing and create personalized campaigns encouraging repeat purchases.

5) Don’t forget about tripwire offers:

The quickest and easiest way to have a new lead become a customer immediately? Have a tripwire on the thank you page after they sign up for a freebie or lead magnet. Learn how to create your first tripwire and get a free Thrivecart tripwire sales page template here.

Customer acquisition cost (CAC) vs. customer lifetime value (CLV)

Another essential metric to consider alongside CLV if you are running ads or spending money on marketing is customer acquisition cost (CAC). CAC is the cost of acquiring a new customer, while CLV represents the revenue generated by that customer over time.

By comparing these two metrics, you can determine whether your marketing efforts are generating a positive return on investment.

Ideally, your CLV should be significantly higher than your CAC. This indicates that you’re generating more revenue from your customers than you’re spending to acquire them, which is a key indicator of a healthy business.

Measuring customer lifetime value with KPIs

You can use key performance indicators (KPIs) to track your CLV over time. Here are some KPIs to consider:

Customer retention rate: This metric measures the percentage of customers who continue to purchase from your business over a given period. A high retention rate indicates that your customers are loyal and engaged with your brand.

Average purchase value: This metric measures the average amount of revenue generated by each customer per purchase. By increasing this value, you can boost your CLV and revenue.

Purchase frequency: This metric measures how often customers make purchases from your business. You can increase their lifetime value by encouraging customers to make more frequent purchases.

By tracking these KPIs over time, you can identify areas for improvement and optimize your marketing and business strategies accordingly.

Tools to help you increase customer lifetime value

Finally, there are several tools and platforms that can help you increase your CLV and grow your business. Here are a few worth considering:

ThriveCart: If you’re a ThriveCart user, you have a lot of sales data. Make sure you’re exporting this data into something like Airtable, Google Sheets, etc., so you can use it. You can click into any customer in ThriveCart and see their CLV amount.

Fathom Analytics: This tool can help you track customer behavior and calculate lifetime value a lot easier than using Google Analytics.

Drip: This email marketing platform offers features to help you automate your campaigns, segment your audience, and create personalized messages that encourage repeat purchases. Heads up: Drip is one of the very few email service providers that integrates natively (aka no Zaps needed) with Thrivecart and can track customer lifetime value for you automatically.

Deadline Funnel: Scarcity and countdown timers work; there’s no doubt about it. Using Deadline Funnel is an excellent option for using countdown timers in an ethical way.

ConvertBox: Along with Deadline Funnel, ConvertBox is a great tool for offering special discounts and offers to specific website visitors. These are in no way the normal annoying ‘can’t wait to close this’ pop-ups. They actually convert! I also use ConvertBox in so many other ways – to let folks know about current promos, to keep in touch with my students, and so much more. Read my full review of Convertbox here.

By introducing even just a few of these tools and strategies, you can increase your customer lifetime value and better serve your customers too.

Other posts you may want to check out:
Funnels
How to Craft the Perfect Offer for Your Sales Funnel
- May 1, 2023
Have you ever heard the saying, “you can lead a horse to water, but you can’t make it drink”? Well, the same goes for your sales funnel – you can attract leads, but you can’t force them to convert (sign up for your freebie or purchase your offer). That’s why having the right offer at each stage of the funnel is crucial to nudge your prospects toward making a purchase. In this post, I will show you how to craft the perfect offer for your sales funnel that’s irresistible and relevant to your target audience.

The Importance of Having the Right Offers in Your Sales Funnel

Think of your sales funnel as a journey that your prospects take to become paying customers. At each stage of the journey, they have different needs and motivations. For example, someone who’s just discovering your brand for the first time may need more education and awareness about your product or service before they’re ready to make a purchase.

On the other hand, someone who’s already aware of your brand and has shown interest may need a little nudge to make the final decision. That’s where having the right offer for each stage of the funnel comes in – it can make all the difference in whether or not a prospect converts into a customer.

A well-crafted, relevant, and appealing offer to your target audience can move them along the funnel toward the ultimate goal of becoming a paying customer.

The 5 Stages of a Typical Sales Funnel

When you’re crafting a new offer for your funnel, it’s important to remember the 5 stages that a typical sales funnel might have. Looking at your offers with these stages in mind will help you determine where an offer should go and its purpose.

1. Funnel Stage 1: Awareness

At this stage, your potential customers are just discovering your brand and learning about your products or services. They may not even know that they have a problem that your product can solve.

Your offer at this stage should focus on educating and creating awareness about your brand, product, or service. Examples of offers that work well at this stage include free e-books, blog posts, educational videos, or webinars.

2. Funnel Stage 2: Interest

In the interest stage, your potential customers have become aware of their problem and are exploring different options to solve it. They may have shown some interest in your brand, but they’re not quite ready to make a decision yet.

Your offer at this stage should be designed to pique their interest and provide more information about your product or service. Examples of offers that work well at this stage include free trials, demos, or product samples.

3. Funnel Stage 3: Consideration

At the consideration stage, your potential customers are actively evaluating your product or service, comparing it to other options available in the market. Your offer at this stage should be designed to showcase the unique value proposition of your product or service and address any concerns or objections your potential customers may have.

Examples of offers that work well at this stage include case studies, comparison guides, or consultations.

4. Funnel Stage 4: Decision

In the decision stage, your potential customers have decided to make a purchase, but they may need a little nudge to do so. Your offer at this stage should be designed to provide an incentive to make a purchase and create a sense of urgency.

Examples of offers that work well at this stage include discount codes, limited-time offers, or free shipping.

5. Funnel Stage 5: Retention

The retention stage is often overlooked, but it’s just as important as the other stages. At this stage, you want to keep your existing customers engaged and coming back for more. Your offer at this stage should focus on building loyalty and providing value to your customers.

Examples of offers that work well at this stage include loyalty programs, exclusive content, or personalized recommendations.

Creating the Perfect Offer

Crafting the perfect offer is all about providing value to your potential customers and making it impossible for them to say no. There are four key elements of an irresistible offer that you should keep in mind: value, uniqueness, urgency, and specificity.

1. A Valuable Offer

First and foremost, your offer should provide value to your potential customers. They should feel like they’re getting something valuable in return for their time, money, or information. This value could come in the form of a free trial, a discount, or exclusive content that they can’t find anywhere else.

2. A Unique Offer

Secondly, your offer should be unique. You want to set yourself apart from your competitors and give your potential customers a reason to choose you over them. This could be a unique feature of your product or service, a guarantee you offer, or a personalized experience you provide.

3. An Urgent Offer

Thirdly, your offer should create a sense of urgency. You want to give your potential customers a reason to act now rather than later. This could be a limited-time offer, a countdown timer, or a special deal that’s only available for a short period of time.

4. Make It Specific

Lastly, your offer should be specific. You want to be clear about what you’re offering and what your potential customers can expect. This could be a specific discount code or a detailed description of what they’ll get with a free trial.

Offer Examples:

Examples of different types of offers that meet these criteria include free trials, discount codes, limited-time offers, and exclusive content. For example, a free trial provides value to your potential customers, is unique to your brand, creates urgency to try your product or service now, and is specific to the length and terms of the trial.

Another example is a limited-time offer that provides a specific discount code to be used before a certain date, creating urgency and specificity, while also providing value and uniqueness to your brand.

No matter what type of offer you choose to craft, make sure it meets the four key elements of an irresistible offer.

Final Thoughts

Crafting the perfect offer for your sales funnel is essential for converting potential customers into loyal, repeat buyers. By understanding the different stages of the funnel and tailoring your offer to meet the needs of your potential customers at each stage, you can create a seamless and effective sales process.

Remember to focus on providing value, being unique, creating urgency, and being specific in your offers. By implementing these essential elements, you’ll be well on your way to crafting the perfect offer that your potential customers simply can’t refuse.

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Business
Make More Money Selling Courses with ThriveCart
- April 10, 2023
So, you recently bought ThriveCart? Congratulations! Now, you want to make sure you’re making the most of your business investment. In this blog post, I’m sharing the top ways to make more with ThriveCart.

By the way, if you haven’t purchased ThriveCart yet – check out my affiliate bonus offer right here to get some of my best-selling ThriveCart templates for free when buying through my affiliate link!

Using ThriveCart Learn as Your Course Platform

One of the best things ThriveCart did was add Learn as a feature. Now with ThriveCart Learn, you don’t have to host your courses, digital products, or even membership on another platform.

Saving $50 – $200 per month vs. paying for another course platform will pay for your ThriveCart investment within a few months.

And yes: Thrivecart Learn, the built in course platform, is included with your one-time purchase!

Read my Thrivecart Learn Review + Ultimate Guide here.

Bump Offers

One of the quickest and easiest ways to make more money using ThriveCart is by setting up bump offers on your checkouts. When choosing a bump offer to include, think about what would be a great addition to the product they are purchasing.

What else would be of interest to them? What could help them take action sooner?

Why Bump Offers Work:

Bump offers give your customers the chance to add complementary items to their purchases. Think about it, they’re already buying from you, so they’re more likely to take advantage of the extra offer. Plus, it’s an easy and quick way for you to boost your revenue!

Tripwires

A tripwire is a special offer set up on a thank you page after someone opts into a freebie or lead magnet. Why not introduce these new subscribers to your offers by introducing them to a tripwire offer?

You can easily set this up with ThriveCart by having a $0 product (the freebie or lead magnet) and then having them redirected to your tripwire page after signing up.

Why Tripwires Work:

Tripwires are popular and work well because they create urgency. Most tripwires are offered using an evergreen countdown timer for 10-20 minutes. That means they will only see this offer once at this price. Tripwires are also usually lower ticket offers, which will have fewer objections and result in more purchases.

Upsells

An upsell is when someone has just purchased something, and you offer them a higher-priced option. This could be a totally different product, or it could be something where if someone signs up for a monthly membership, you offer them an upsell into an annual membership immediately after purchase.

And yep, you can set this up with ThriveCart, too!

Why Upsells Work:

Depending on the offer, upsells can work really well, and because an upsell is a higher price, it means more money for you if anyone takes advantage of it. So, what do you have to lose by offering one?

Want to learn more about upsells? Tap here to read more. Ready to take action and get help creating your first upsell? Check out Unleashing Upsells!

Abandoned Cart Emails

Another revenue-generating feature that ThriveCart has is abandoned cart emails. Why not follow up with someone who entered their email but didn’t complete the checkout? Even if the abandoned cart email sequence doesn’t convert, you might learn more about why they decided not to purchase. That information can be invaluable for your marketing, messaging, and copy!

Final Thoughts

In conclusion, ThriveCart is a powerful platform that can help you maximize your earnings by leveraging its various features. From hosting your courses and digital products with ThriveCart Learn to setting up bump offers, tripwires, and upsells on your checkouts, there are plenty of ways to boost your revenue.

Additionally, the abandoned cart emails feature allows you to follow up with potential customers who didn’t complete their purchases, providing insights that can help you improve your marketing strategy.

By using ThriveCart’s revenue-boosting tools, you can make the most of your investment and grow your business.

And don’t forget to use all of the templates in the ThriveCart Template Shop for designing beautiful checkout pages and sales funnels!

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Funnels
Creating An Application Based Funnel to a High Ticket Course
- March 13, 2023
Sales funnels are a marketing tool that helps guide your audience through the steps they need to take to complete a transaction or purchase. Today, we will look at creating an application based funnel for your high ticket course or program. We’ll discuss some key points below that will help guide you in designing the perfect funnel for your high ticket course.

At its core, a high ticket course funnel consists of several steps your potential customers must take to complete the purchase. For example, this might include an initial sign-up or form completion to pitch your course, followed by some educational content about your program and what it can offer to potential students.

What is Considered a High Ticket Course?

High ticket sales pricing is subjective. What high ticket means to one person may not be high ticket to another person.

Generally, high ticket sales funnels are for offers of over $3,000 and upwards of $20,000+. These courses and programs are designed for people who want a more personal experience or want to learn from a specific source. If you are selling a high ticket course, consider putting extra time into creating an application based funnel.

To create an application based funnel for your high ticket course, you can use applications like Airtable (my personal favorite) or Typeform. These types of tools allow you to collect all of the application information you need.

How Does an Application Based Funnel Work?

An application based funnel (or form funnel) will help you offer a high ticket course to your audience that includes an application process before someone can join. With the application in your funnel, you can guide people through purchasing your high ticket course.

The key component of this type of funnel is ensuring everything is clear regarding what your audience should do next. It’s important that you include clear instructions on what they need to do and where they need to go if they have any questions about their purchase.

What Are the Benefits of an Application Based Funnel?

An application based form funnel’s benefits can be seen as a two-fold process.

The first benefit is that it helps you fulfill your promises to the customer. As discussed, if you are selling a high ticket course, your ultimate goal is to get people enrolled in the course who are ready to take action.

The second benefit of using an application based funnel is that it helps increase retention and satisfaction for your customers who follow through with their promises. This benefit lies in how easy or difficult it is for people trying to enroll in a high ticket course.

1. More Control Over the Enrollment Process

A high ticket course or program should have a high ticket experience and enrollment process.

An application form funnel allows you more control over who is invited into the course and more control over the entire onboarding process for new students.

This type of enrollment gives you more control over who enrolls in your course and ensures that your customers are fully aware of what’s going on before completing their purchase.

When it comes to your onboarding process, automation is critical! You can easily set up workflows for when an application is accepted or not, so you aren’t manually doing tasks like sending emails, following up, or adding access for new students.

2. Generates Exclusivity for High Ticket Sales

One of the most important aspects of creating an application based funnel is ensuring they are exclusive. There’s no reason to have an application based funnel if you’re going to accept everyone who applies. It needs to be ethical and exclusive. There needs to be a genuine reason behind the application based model.

3. More Sales If Your High Ticket Sales Funnel Engagement is Set Up Properly

That’s because the application process encourages those most likely to take action and have a high likelihood of success with your program, product, or service to join your course. Because the application process helps ensure that only those with a genuine interest in your program are enrolled, you may see an increase in revenue and an improvement in return on investment for your business.

What Are the Disadvantages of an Application Based Funnel?

There are a few disadvantages of an application based funnel, but the main one is that it could turn people away. Especially if you don’t have visible pricing listed on the sales page prior to someone filling out an application.

While deciding to show pricing or not is a personal choice, it’s important to consider the following:

1) If no pricing is listed, it could turn away ideal students because they imagine the price is outside their budget.

2) If pricing is listed, it could turn away people who can’t afford the cost of your high ticket course or program. This is good news because you’ll have to process fewer applications and onboarding.

Tools to Use For An Application Based Form Funnel:

There are many different tools you could use to help automate your application based form funnel, but here are a few suggestions:

1) Airtable

As you can tell from my program, Bundle Formula, I love Airtable. It can be used as a completely automated onboarding system for your high ticket course or program. In fact, I manage my entire business with it, including my course content, my student experience, feedback, offboarding, engagement – everything. Curious about setting something like this up for your own group program? Check out this epic masterclass on how to do all that with Airtable.

2) Dubsado

You could also use Dubsado forms for the application form and create Dubsado workflows – one for accepted applications and one for not accepted applications.

3) ThriveCart

Of course, when it’s time to process payment for your high ticket course or program, my tool of choice is ThriveCart! With my conversion-friendly checkout templates, you can completely customize and brand your checkout page.

4) Typeform

If you’d like a simpler way to create your application form, Typeform is a popular choice for creating fully functional and easy-to-use forms.

5) Zapier

If you’re using multiple tools, you’ll likely need to use Zapier to connect them and streamline your entire course and program processes.

Final Thoughts

An application based funnel is a powerful tool for businesses that offer high-ticket sales, courses, programs, or services.

It allows you to control and manage the enrollment process more closely, generating exclusivity and higher sales. However, it also has some potential drawbacks, including the risk of turning away ideal customers if you don’t disclose pricing on your sales page.

As with any marketing strategy, it’s important to carefully consider an application-based funnel’s pros and cons before implementing one for your business. By doing so, you can be sure that you are maximizing its benefits while minimizing its disadvantages.

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