Ready to make more affiliate commissions and passive income? Let’s dive into the power of email marketing and how it can have a huge impact your affiliate sales. Today, we’ll cover everything you need to know about email marketing for affiliate marketers, with a special shoutout to my Four by For Footers strategy.
Understanding Email Marketing for Affiliate Marketers
Email marketing is your secret weapon in the affiliate marketing game. It’s all about engaging with your audience, building trust, sharing insights and recommendations, and ultimately making sales.
Why? Because emails land directly in your audience’s inboxes, making it a prime spot to share your affiliate products.
The benefits are huge:
Increased engagement: You’re talking directly to your audience.
Direct communication: Share your stories, tips, and product recommendations.
Higher conversion rates: Targeted emails mean more sales.
Is Affiliate Marketing Legal?
Short answer: Yes. Affiliate marketing is totally legit, but it comes with rules. The FTC requires transparency. Always disclose your affiliate relationships. It’s about trust, and being honest builds it. Plus, it keeps you out of trouble.
Building an Email List for Affiliate Marketing
A robust email list is the foundation of successful affiliate marketing. Here’s how to build one:
Offer Valuable Freebies: Create irresistible lead magnets like eBooks, checklists, or mini-courses.
Leverage Social Media: Use your platforms to promote your freebies and capture emails.
Collaborate: Partner with other marketers for list swaps or joint ventures.
Choosing the Right Email Service Provider
Your email service provider can make or break your strategy. Here’s a rundown of the top picks:
1. ConvertKit: Perfect for creators and bloggers. Easy to use and powerful automation.
2. Drip: Ideal for eCommerce businesses or those with more advanced needs. Excellent for segmenting and targeting.
3. ActiveCampaign: Best for advanced marketing automation. Tons of features to explore.
Note: Avoid MailerLite for affiliate marketing — their terms are vague on what is and isn’t allowed, and friends have lost access to their accounts in the past for sharing affiliate links.
Still trying to decide which email service provider to choose? My Email Service Matchmaker training breaks down all the options, pros, and cons. This will help you pick the best tool for your affiliate marketing needs.
Promoting Affiliate Products through Email Marketing
Now, let’s talk about the nitty-gritty of email marketing for affiliate marketers. Here are some best practices:
Compelling Subject Lines: Grab attention right away.
Value-Driven Content: Offer tips, stories, and useful info. Don’t just sell.
Clear Calls to Action: Make it easy for them to buy through your links.
Timing and Frequency: Don’t spam! Regular, consistent emails work best.
The Four by For Footers Strategy
I’m super excited about this one! My Four by For Footers strategy has had a massive positive impact ($$$) on my affiliate sales revenue. It’s all about adding a powerful footer to your emails that features four links — each serving a unique purpose.
Here’s why you’ll love it:
Boosts clicks and conversions with every email you send.
Easy to implement and takes just a few minutes to set up.
Makes selling feel less salesy.
Ready to try it and learn the strategy? Check out my Four by For Footers training and see how it can improve your email marketing & boost affiliate sales.
Make Money with Email Marketing
The goal is simple: make money by sending emails.
Here are some tips:
Consistency is key: Regular emails keep your audience engaged.
Test and Optimize: Experiment with different strategies and see what works best.
Build Trust: Be genuine and provide value.
If writing emails feels like a chore, check out Liz Wilcox’s Email Marketing Membership. She’s got tons of templates and tips to make email writing a breeze.
Final Thoughts
Email marketing is a powerful tool for affiliate marketers. By building a strong email list, choosing the right service provider, and using strategies like Four by For Footers, you can boost your affiliate commissions and grow your passive income.
Don’t wait — start building your email marketing foundation today. And don’t forget to check out my Four by For Footers strategy and Email Service Matchmaker training for more insights.
Happy emailing, and may your affiliate sales soar!
I firmly believe that accessibility for digital products and courses isn’t just a nice-to-have but a must-have, so finding tools that streamline your workflow, vastly improve your course’s accessibility, and amp up your content game is crucial. Enter Castmagic, an AI-powered tool that’s seriously changed how I handle content creation and management as well as my course creation workflow. This Castmagic review is all about how this tool, with its ability to extract summaries and transform long-form audio into snappy, engaging content and subtitle my course lessons.
Staying ahead of the digital curve means leveraging cutting-edge tech, and Castmagic is perfect for that. While I don’t have a podcast, I do create a ton of video content for various programs, and Castmagic has been a lifesaver in that department. It helps generate timestamps, create concise summaries, repurpose content to boost reach and engagement and save my brain from having to come up with content ideas.
In this Castmagic review, I’ll dive into the features of Castmagic that I find most useful, show you how it has had a really positive impact on my business, and share tips on how you can make the most of this AI-powered tool, no matter your niche or industry.
What is Castmagic?
Castmagic is a cutting-edge AI-powered tool that revolutionizes how businesses manage and repurpose digital content. It’s a one-stop workspace where you can transform audio and video into actionable, growth-driving content. Perfect for folks like me who create a lot of video content but don’t necessarily run a podcast.
Overview of Castmagic
At its core, Castmagic makes content creation a breeze by letting users import media from multiple sources — whether it’s file uploads, YouTube, Vimeo, RSS feeds, or direct recordings via its mobile app. Once you’ve got your media in, Castmagic’s robust AI takes over, transcribing the audio or video, cleaning up filler words, and segmenting the content by speakers for ultimate clarity and usability.
Core Features and Benefits
One standout feature of Castmagic is its ability to churn out high-quality transcripts. These aren’t just accurate; they come with speaker labels and timestamps, making it super easy to whip up detailed show notes, summaries, and even full-length articles. I can also export detailed, timestamped subtitles as an SRT file which allow me to have closed-captioning (subtitles) on my course videos – one of my favorite accessibility features to offer.
But that’s not all — Castmagic lets you create a wide variety of content types from a single media file. Think social media posts, email newsletters, blog entries, and more. For businesses looking to streamline content production, Castmagic’s tools automate editing and copywriting, turning extensive media libraries into valuable content assets quickly and efficiently.
And if you’re working with a global audience, Castmagic has you covered with support for over 60 languages. Whether you’re drafting content for client follow-ups, creating engaging social media carousels, or generating lead magnets, Castmagic gives you the tools to maximize your digital content’s impact without the heavy lifting.
Features of Castmagic I Find Most Useful
Transcription and Summarization
One of the standout features of Castmagic is its ability to transcribe audio and video files quickly and accurately. This tool not only transcribes but also summarizes the content, saving me tons of time. It can remove filler words and splits speech by speaker, making the content clear and easy to navigate. This is a lifesaver when I need to create precise and concise summaries from my video content for my course students.
Not only is the transcript helpful, I absolutely LOVE being able to export the transcript as a closed-caption file to add to my videos which my students who are hard of hearing or really benefit from subtitles love, like folks with ADHD.
Content Generation for Social Media
Castmagic truly shines in generating multiple content forms from a single transcription. With features like MagicChat, I can easily and quickly turn transcripts into engaging blog posts, social media updates, and even email newsletters.
It helps me craft captivating posts by pulling out key quotes and highlights from the content. This not has a nice effect on my social media presence but also makes sure that the content stays consistent and true to my brand voice.
SEO Enhancements
Another gem in Castmagic’s toolkit is its built-in SEO tools that optimize content for better search engine visibility. By analyzing the transcribed text, Castmagic suggests relevant keywords and meta descriptions and helps structure content to be SEO-friendly.
This feature has been really helpful in driving organic traffic to my site, making it easier for potential clients to find my offers and blog through search engines.
How Castmagic Has Changed My Business Operations
Content Creation Process
Since integrating Castmagic into my workflow, managing and transforming audio and video content has become a breeze. Repurposing content across different platforms used to be a daunting and time-consuming task.
Now, with Castmagic, I can upload any media file — whether it’s from YouTube, Vimeo, or direct recordings — and the platform’s AI-powered tools swiftly transcribe and analyze the content. This lets me create a variety of content forms, from detailed blog posts to engaging social media updates, all perfectly tailored to the unique context of each recording.
The AI rewriters in Castmagic use advanced natural language processing and machine learning to enhance content quality, making it more engaging and SEO-friendly. This is especially handy for crafting compelling marketing copy and optimized website content that resonates with my audience and boosts online visibility.
Time and Cost Savings
One of the biggest game-changers with Castmagic has been the considerable time and cost savings. The tool automates much of the content creation and optimization process, freeing up hours each week that I can now dedicate to other critical areas of my business.
What used to take me 3 to 20 hours a week now takes a fraction of the time, thanks to Castmagic’s efficiency in repurposing a single media file into multiple content assets.
Plus, with its machine learning algorithms, Castmagic keeps getting smarter and better from the content it processes. This ensures the content not only meets high-quality standards but also stays error-free and original, cutting down on the need for extensive manual oversight and further reducing operational costs.
Since I started adding these powerful AI tools into my tech stack and workflows, I’ve been able to save time, cut costs, and scale my content production without compromising on quality.
Final Thoughts
Exploring Castmagic’s features and real-world applications has shown just how this AI-powered tool has revolutionized the management and repurposing of video content. Even for business owners like me who don’t run a podcast but regularly create videos, Castmagic is a game-changer.
Its ability to create timestamps, craft meticulous summaries, and seamlessly repurpose content highlights its transformative potential. These features not only streamline the content creation process but also amplify reach and engagement across various platforms, showcasing the immense value Castmagic brings to digital content strategies.
Integrating Castmagic into my workflow has marked a significant leap forward in my approach to digital content creation. The tool has delivered tremendous time and cost savings while boosting content quality and SEO performance. This experience underscores the importance of embracing innovative technologies to stay ahead.
If you’re looking to streamline your content creation game, give Castmagic a try! Don’t forget to check out my blog post on more of my favorite AI tools, which offers insights into optimizing digital content for greater impact and engagement in your business.
Want to see Castmagic in action, and learn my step-by-step complete course creation workflow, from mapping out a course or training idea, creating slides (or not!), recording, editing, and publishing, including a Castmagic tutorial? Don’t miss Ready, Set: Course!
Podcasts have become an essential resource for entrepreneurs looking to gain insights, inspiration, and practical advice. With the fast-paced nature of the business world, it’s crucial to stay updated and continuously learn from industry experts. Business podcasts offer a convenient way to absorb valuable knowledge while multitasking, whether you’re commuting, working out, or taking a break.
As an entrepreneur, tuning into the right podcasts can provide you with the strategies and motivation needed to continue to grow your business to new heights. They’ve also been the source of some great collaborations for me!
In this blog post, I’ve curated a list of six of the best business podcasts for entrepreneurs. These podcasts cover a range of topics, from marketing and sales to personal development and financial management.
Listening to these top business podcasts will allow you to access the experiences and expertise of successful entrepreneurs and industry leaders.
Whether you’re just starting out or looking to scale your business, these podcasts will equip you with the tools and insights necessary to thrive!
Top Business Podcasts to Listen To
Let’s dive in and explore why these business podcasts are must-listens for every entrepreneur.
1. Jordan Gill’s Systems Saved Me Podcast
Jordan Gill’s podcast, Systems Saved Me, is a treasure trove of actionable tips and strategies for entrepreneurs. From business growth hacks to personal development insights, Jordan covers it all.
Check out her upcoming in-person event in Dallas, TX, Make Your Mark Live, and get ready to transform your business with new ideas and collabs. If you’re going to the event, let me know! I’ll be speaking as one of the keynotes of the conference!
2. Nathan Barry’s ConvertKit Show
Nathan Barry, the founder of ConvertKit, dives deep into the world of email marketing and business growth in his podcast. He shares his journey and interviews industry experts to help you build and scale your business. Don’t miss out on Nathan Barry’s ConvertKit Show for top-notch advice.
3. Sandra van der Lee’s Becoming Unapologetic
Sandra van der Lee’s Becoming Unapologetic podcast is one of the most insightful podcasts I listen to religiously. She covers everything from sales strategies to scaling your business efficiently. Check out Sandra’s program, Sell Scale Profit, here!
4. Gina Knox’s Save 6 Figures
Gina Knox’s Save 6 Figures podcast is so good, it convinced me to join her mastermind. This binge-worthy podcast is packed with practical tips to help you save and manage six figures in your business. If you’re serious about financial growth, this is the podcast for you.
5. Brain First: ADHD Business Podcast
For entrepreneurs with ADHD, the Brain First podcast offers a unique perspective on managing business challenges. It’s fascinating and filled with tips on leveraging your ADHD for business success. This podcast is a must-listen for anyone looking to optimize their entrepreneurial journey.
6. Mai-kee’s The Quiet Rebels® Podcast
The Quiet Rebels® Podcast by Mai-kee is an incredible resource for entrepreneurs who prefer a quieter, more introspective approach to business.
Mai-kee’s soothing voice and profound insights make this podcast a favorite among entrepreneurs looking to make an impact without the hustle and bustle.
The Power of Private Podcasts for Entrepreneurs
In addition to tuning into public business podcasts, there’s another powerful tool that entrepreneurs can leverage: private podcasts. Private podcasts are a fantastic way to deliver exclusive content to your course students, event attendees, or team members. They offer a unique, convenient, and personal way to share insights, training, and updates.
Imagine hosting a private podcast for your course students where you dive deeper into the topics covered, provide additional resources, and answer their burning questions. Or consider using private podcasts to keep your team aligned and motivated with regular updates and pep talks. Events can also be enriched with pre-event teasers or post-event recaps that attendees can listen to on the go.
For entrepreneurs looking to explore this powerful medium, HelloAudio and JustCast are excellent platforms to host your private podcasts. Both tools offer unique features that can help you enhance your content delivery and engagement.
Ready to start your private podcast journey? Check out HelloAudio and JustCast today to see how they can transform your content delivery!
Listening to business podcasts is like having a team of mentors available at your fingertips. These podcasts are packed with insights, stories, and actionable tips that can help you navigate the complexities of entrepreneurship. By learning from those who have already achieved success, you can avoid common pitfalls and implement proven strategies in your own business.
The podcasts featured in this post provide a diverse range of perspectives and expertise, ensuring that there’s something valuable for every entrepreneur.
Incorporating podcasts into your routine can significantly enhance your knowledge and skills. Whether you’re seeking motivation, new marketing strategies, or ways to manage your finances better, these podcasts cover it all. They offer a blend of inspiration and practical advice, making them essential listening for any entrepreneur serious about growth.
As you listen, take notes, reflect on the lessons shared, and consider how you can apply them to your own business journey.
Ultimately, the goal of these podcasts is to help you thrive in your entrepreneurial path. By regularly tuning in, you’ll stay informed about the latest trends, gain fresh insights, and find the motivation to push through challenges. So, grab your headphones, subscribe to these podcasts, and start growing your business today. Happy listening!
We all want to make more money. And making more money with every email newsletter (or sequence) you send? Yes, please!
Today’s blog post is a case study written by Tara Reid, who took and implemented my Four by For Footers training right away. The results are not typical, but it shares another perspective and example of how this email marketing strategy really works.
Let’s dig into it!
Why did you decide to buy Four by For Footers?
I noticed and loved how you set up your four by for email footer. As soon as I saw you offered to teach and share this strategy… I was sold!
I have a lot of different offers and do a lot of collaborations, so being able to strategically share more things in an email sounded great to me. I wasn’t sure what to expect in terms of results, but it seemed really easy and fun!
How quickly did you implement and set up your 4×4 email footer?
I had it planned out and set up within an hour, thanks to the Four by For Footer strategy! I loved how everything was laid out in the training, and there were definitely some things I wouldn’t have thought about that were brought up.
How quickly did you see extra sales or income from your 4×4 email footer?
After setting it up, I made a sale from my footer within an hour of sending my first email newsletter. How’s that for quick results?! I couldn’t believe it, and was really excited to see fast results.
So, basically, the cost of Four by For Footers was made back pretty much immediately after my next email.
What are your results after two months?
I’m excited to share the real numbers with you! I’ve been keeping track of the traffic and sales that come from my 4×4 footer links so I can accurately measure how effective this strategy is. I use Drip as my email marketing platform, which makes it easy to update my 4×4 and track traffic from it.
A little background info: I do have a fairly engaged email list, about 11k in size, and I typically email 2-3 times per week.
Month 1 Results: $822 Additional Revenue From My 4×4 Links
Affiliate Income: $385
My Product Sales: $437
Month 2 Results: $1,428 Additional Revenue From My 4×4 Links
Affiliate Income: $724
My Product Sales: $704
I’m able to easily link and share offers that I haven’t promoted in a while. And getting affiliate commissions are always a nice bonus!
I love that all I need to do is remember to update my 4×4 footer content snippet a few times per week – which only takes a few minutes to do. It’s a pretty incredible ROI.
Final Thoughts
If you haven’t snagged the Four by For Footers training yet, this is your sign to do so! And if you have it but haven’t implemented it, what are you waiting for? Dama is sharing her GOLD email marketing strategy here, and it’s perfect for anyone – coaches, course creators, digital product sellers, service providers, and affiliate marketers!
Sales funnels aren’t just for selling your own products! Affiliate marketing is a pretty awesome method for earning passive income, but affiliate funnel success isn’t just about choosing the right products to promote; it’s about how you promote them. A sales funnel, specifically designed for affiliate marketing, is a powerful tool to increase conversions and maximize earnings.
This guide will walk you through building a sales funnel for affiliate marketing success, using strategies I’ve implemented with tools like Thrivecart, to give you a leg up on your affiliate marketing.
Understanding Sales Funnels for Affiliate Marketing
A sales funnel outlines the journey a potential customer goes through, from learning about a product to making a purchase. In affiliate marketing, this journey is crucial because it helps warm up leads to a product or service you endorse but don’t own.
The essence of a successful affiliate marketing funnel is treating the promoted product as if it were your own. This approach ensures you select products with a significant commission and genuine value to your audience, much like I do with Thrivecart.
Components of an Effective Affiliate Marketing Funnel
The effectiveness of an affiliate marketing funnel lies in its components, tailored to guide potential customers through the stages of awareness, interest, decision, and action.
One of my most successful affiliate funnels is my free Thrivecart mini training funnel. I think this funnel really excels because it demonstrates thee product value through an in-depth video, making it easier for leads to understand the benefits and make a purchase decision, especially when incentives like exclusive bonuses are offered. Sidebar: check out my epic affiliate bonus for Thrivecart here.
How to Build an Affiliate Marketing Funnel
Now you know a little bit more about why and when you might want to create an affiliate marketing funnel, let’s talk about the steps:
Identifying the Right Affiliate Products
The first step is selecting products that align with your audience’s needs and offer attractive commissions. You want to choose evergreen products (so you won’t have to continuously update your funnel), that will make you enough money that it’s worth the time investment.
Choose products you’ve used and can enthusiastically vouch for, which makes promoting easier for you and brings some major realism and authenticity to your promotions.
Creating Compelling Content
Your funnel should start with content that addresses a problem your audience faces, positioning the affiliate product as the solution. This content can be a blog post, a social media update, or a webinar, like my Thrivecart example, designed to generate interest and lead viewers to the next funnel stage.
Lead Capture
Use an opt-in page to capture email addresses by offering something of value in return, such as a free guide, a discount code, or bonus content. This step is crucial for building your email list and also following up on their interest. I have the opt-in page linked all over my website, my blog sidebar, and featured in my emails using my very affiliate marketing friendly email strategy, Four by For Footers.
Nurturing Leads
With a series of automated emails, you have an easy way to remind folks about your bonus, provide additional information about the affiliate product, share testimonials, and address common objections. This stage is about building trust and demonstrating the product’s value.
Conversion
Finally, direct your nurtured leads to the affiliate product’s sales page, where they can make a purchase after clicking your affiliate link. Consider offering a bonus if they purchase through your affiliate link as it can have a huge positive impact on conversion rates. This is a bit ‘extra’ but if you have time, or if its a lucrative affiliate funnel, you can also create a landing page about the product with your affiliate link and bonus, a sort of affiliate sales page. These are great for SEO!
Leveraging Bonuses in Your Affiliate Marketing Funnel
Bonuses are a really successful strategy for me when it comes to my affiliate marketing efforts. They add value to the offer and can be the tipping point for someone on the fence about making a purchase.
For instance, with Thrivecart, I provide exclusive bonuses to those who purchase through my affiliate link, treating the promotion as diligently as I would my own product. Be sure to create or choose bonuses that complement the affiliate product and enrich the buyer’s experience, preferably something you can create once and can deliver with little extra work or fuss.
Best Practices for Affiliate Marketing Funnels
Optimize for Mobile: Ensure your funnel pages are mobile-friendly, as a significant portion of online traffic comes from mobile devices.
Track and Analyze: Use tools to track your funnel’s performance. I use Airtable to track things, for the most part, and check on it once a month or so. Analytics will help you understand where you’re losing leads and where you’re converting, allowing for optimization. Start by checking how many people opt in to your affiliate funnel and how many buy within a few weeks of opting in.
Continuous Testing: Always test different elements of your funnel, from the opt-in offer to the email copy, to find what works best for your audience.
Final Thoughts
Building a sales funnel for affiliate marketing requires careful planning, a focus on providing value, and strategic use of incentives. By treating affiliate products with the same care as your products and creating a structured funnel strategy, you can significantly increase your affiliate marketing success.
Remember, the goal is to guide potential customers through a journey that not only introduces them to a product you believe in but also shows them its value, culminating in a purchase that benefits them, the product creator, and you. That’s a win-win-win!
Starting on an affiliate marketing journey might seem like an uphill battle if you’re starting without an audience. But don’t let the initial silence discourage you. It’s absolutely possible to dive into affiliate marketing and gradually build your affiliate income from scratch. In this blog post, I’m sharing a step-by-step guide on how to start affiliate marketing with no audience, proving that you don’t necessarily need a huge following or to rely solely on social media to actually make affiliate income.
Want proof? I make thousands in affiliate commissions every single month (last November, it was over $20k) and my audience isn’t massive by any means.
Easy Steps to Make Money with Affiliate Marketing With No Audience
1. Understand Your Niche and Products
Before you start worrying about your audience size, it’s important to have a clear understanding of your niche. Choose products or services that you are genuinely interested in and confident about. This passion and knowledge about the product will be hugely helpful in helping others understand the product’s value and why they might need it.
2. Be Keyword Strategic with SEO
With no audience to start with, let your content do the heavy lifting. Invest time in learning SEO (Search Engine Optimization) to make your content easily discoverable, meaning it shows up in Google or Bing searches, or on searches on other platforms like Pinterest, YouTube and more. Blog posts, reviews, and guides centered around your affiliate products with the right keywords can attract organic traffic to your site.
“How to build an audience for affiliate marketing” isn’t just something folks have searched for; it’s a whole strategy, using content to draw in interested individuals.
3. Capitalize on Content Platforms
While having your own platform is ideal, it’s not the only way to kickstart your affiliate marketing journey. Platforms like Medium or LinkedIn allow you to publish content without having your audience initially, and your articles posted there can show up on searches even if your site doesn’t yet.
Write insightful and valuable content related to your affiliate products and use these platforms to gain visibility.
4. Networking and Collaborations
Building relationships is key in affiliate marketing. Connect with other marketers, join niche forums, and participate in community discussions. Not sure where to get started? Invite an industry friend to do a livestream with you.
These connections can lead to collaborations, guest posting opportunities, and even shoutouts that introduce your affiliate products to a wider audience.
5. Email Marketing
Affiliate marketing without social media is not only possible, it’s effective, especially when you harness the power of email marketing.
Start building your email list from day one. Even if it’s just a handful of people at first, offer them immense value through newsletters, exclusive insights, or early access to deals. This personal touch can make your affiliate recommendations much more effective.
Just a note: make sure your email service provider allows you to share affiliate links in your emails. Currently, Mailerlite’s terms, for example, frown on affiliate marketing.
Use analytics tools to track the performance of your affiliate links.
Understanding what content drives the most clicks and conversions will help you refine your strategy and focus on what works best.
7. Provide Real Value
No amount of marketing can replace the value of genuine, helpful content. Answer the question, “Do you need an audience for affiliate marketing?” by focusing on creating content that assists, educates, and entertains your potential audience. Build trust by being honest and transparent in your reviews and recommendations.
9. Give Untapped Platforms a Try
Explore platforms where your potential audience might be present but are not overly saturated by marketers. These could be specific forums, online communities, or even apps, like Quora, Reddit, or Geneva. Being an early presence on these platforms can give you a significant advantage.
10. Educate Yourself Continuously
The digital marketing world is ever-evolving. Stay ahead of the curve by continuously educating yourself about the latest trends, strategies, and tools in affiliate marketing.
Starting is Just the Beginning
Remember, starting your affiliate marketing journey with no audience is just the beginning. Every successful marketer started somewhere (including me!), and with persistence and the right strategies, you can grow your audience and your affiliate marketing success.
Take Your Affiliate Marketing to the Next Level
Ready to dive deeper and streamline your affiliate marketing efforts? Learn my simple but effective email strategy that gets me more affiliate commission from every single email I send my list! Get the details inside Four by For Footers. One student made an affiliate sale the very first time she implemented the Four by For strategy, and then she went on to make 5 more sales the next week, earning her $161.70 with a strategy she was able to set up in a single afternoon.
Want to create your own digital products and set up an affiliate program? Check out Pay Your Pals. This comprehensive training will guide you through building your own affiliate program using Thrivecart, helping you harness the power of affiliates to grow your business, even if you’re starting with no audience.
Don’t let the lack of an audience hold you back.
With the right strategies and tools, the world of affiliate marketing is your oyster. Get started with Pay Your Pals today, and turn your affiliate marketing journey into a story of success.
Are you ready to dive into the art of crafting irresistible last chance email subject lines? We’re talking about those lines that make your subscribers think, “Wait, I need to check this out now!”
Getting the subject line right is your ticket to ensuring your message doesn’t just land in the inbox, but resonates with the reader.
Let’s explore how to create subject lines that not only grab attention but also drive action.
What is a Last Chance Email?
A last chance email is like that final call at a cafe just before closing. It’s an email you send to let your subscribers know that an offer, sale, or opportunity is about to expire. It’s the final nudge, the last hurrah, and when done right, it can be incredibly effective.
Why Last Chance Emails Work So Well
1) People procrastinate
It’s human nature. We often wait until the last minute to act, and a last chance email plays right into this tendency. It’s like the countdown at a rocket launch – it builds anticipation and urgency.
2) Real urgency works
When there’s a real deadline, people feel the need to act fast. Last chance emails create a sense of urgency that’s hard to ignore.
3) Our inboxes keep getting busier and busier
In the flood of emails, a well-crafted last chance email can be just the thing that guides your subscribers to open the email and take action.
4) You can use segmenting to engaged subscribers
Not all subscribers are the same. Use segmenting (using tags inside your email service provider to indicate what products they’ve purchased, what funnels they’ve signed up for but didn’t purchase, etc) to target those who’ve shown interest but haven’t yet taken the plunge. It’s like giving them a personalized nudge.
With this strategy, you can send out one last chance email on the final day of your launch to your entire list. Then, you can also send one final email later in the day to those who clicked and were likely interested. It’s not really an annoyance, it’s actually a kindness: a final reminder to those most interested who haven’t bought yet.
Email Subject Line Best Practices
To make your last chance emails work, you need to nail the subject line. Here are some best practices to keep in mind:
Keep it short and sweet:
Aim for clarity and brevity. You want your subscribers to grasp the message at a glance.
Create a sense of urgency:
Phrases like “Last Chance,” “Final Hours,” or “Offer Ends Soon” can do wonders.
Personalize when possible:
Adding a touch of personalization, like the subscriber’s name, can increase the open rate. Just don’t use this strategy too often or it will lose its specialness.
Now, let’s talk about making those subject lines pop for sales.
Here are some examples that blend the best email subject lines for sales with the urgency of a last chance message:
⏰Just Hours Left: Grab Your Deal Now, [Name]!
Don’t Miss Out: Your Exclusive Offer Ends at Midnight 🕰️
Final Call: Save 30% Before It’s Too Late!
Last Chance to Claim Your Special Discount, [Name]!
The Doors 🚪Are Closing in a Few Hours
The Best Email Marketing Resources
To help you master the art of email marketing, here are some fantastic resources:
1) SubjectLine.com
This free tool helps you test and refine your subject lines for maximum impact.
2) Email Marketing Membership
Struggling to write emails? Check out Liz Wilcox’s Email Marketing Membership for only $9 per month. It’s a game-changer!
3) Drip
An email marketing platform that’s great for automation and personalization. Drip is my current email marketing provider and I’m loving it for my business!
4) Email Service Matchmaker
Not sure which email provider is right for your business? Check out Email Service Matchmaker and feel confident that you are using the right one (and using it the right way for your business!)
5) Marketing Magic App
My favorite AI tool to inject some creative flair into your email campaigns and email marketing content. This tool also works wonders when you’re stuck staring at a blank screen with a serious case of writer’s block.
6) Four by For Footers
Want to make more money from every email you send your list? You need to check out my super simple (but revenue-generating) strategy I share inside Four by For Footers!
Final Thoughts
Crafting the perfect subject line is not just about using the right words; it’s about connecting with your audience on a level that compels them to act. It’s a subtle blend of psychology, timing, and strategy, and when done right, it can significantly elevate the success of your launch.
Remember, your last chance email is the final opportunity to make an impression, to convert those wavering on the edge of decision-making. And don’t forget, testing and refining is key. Keep an eye on those open rates and click-throughs; they’re your guide to understanding what resonates with your audience.
Your subject lines are the voice of your brand, the first touchpoint of your message. So, use them wisely, creatively, and most importantly, with an understanding of your audience’s needs and desires.
And a final note: subject lines are important but honestly, not as important as the real value of just sending one last email. Even with a bland subject line, trust me: something is better than nothing! So even if your mind is a bit mush and honestly can’t think of anything clever, grab one of the subject lines I shared above and just hit send.
Here’s to crafting last chance email subject lines that don’t just get opened, but get remembered and acted upon. Happy emailing!
Email marketing—it’s more than just words on a screen. It’s an art, a science, and sometimes it’s a head-scratching puzzle.
That’s why in this article, I’m sharing three of my battle-tested spilt-testing tactics that’ll make your emails better.
No jargon, no fuss, just three straightforward email marketing tips that will breathe new life into your emails. Ready? Let’s dive in! 🏊♂️
The Simple Email Split-Testing Plan
Let’s be real, the harder something is to do, the less likely you are to do it. That’s why simplifying split testing is the easiest way to make sure it happens.
So, in your next three single email campaigns (sometimes called broadcasts), test these 3 things, one at a time.
Split-Test 1 is the Subject Line Showdown
Split-Test 2 is the Content Clash
Split-Test 3 is the Call-to-Action Combat
Two days after each email is sent, look at the results to see which performed better.
What to Measure in Your Split Tests
Open rate
Click-Through Rate (CTR)
Click-to-Open Rate (CTOR)
Understanding these measurements helps you gauge the effectiveness of your subject lines, content, and overall messaging, especially when split testing.
Let’s break each down.
Open Rate Open rate = (# emails opened ÷ # delivered emails) x 100
Open rate is how many people opened the email. They measure the effectiveness of the subject line and sender information.
Open rate is provided by your software. Simply check that number and see which subject line got the higher number.
Side note: if you’re thinking, open rates are basically fluff because of the iOS 15 update a while back, you’re right. But they are still good to track because you’re going to use your own data to measure against.
Click-Through Rate (CTR)
CTR = (total measured clicks ÷ delivered emails) x 100
Click-through rate is how many people click a link or button inside the email. It measures the effectiveness of the email content.
Click-through rate is usually provided by your software, so it is easy to check which email got a better CTR. Be sure to double-check that your software isn’t actually telling you CTOR (up next) in your stats.
Click-to-Open Rate (CTOR)
CTOR = (# of unique clicks ÷ # of unique opens) x 100
CTOR is of people who clicked on a link or button after opening the email. It measures the effectiveness of the email’s content to encourage openers to take further action.
Click-to-Open Rate is NOT usually provided by your software, so you’ll need to calculate it yourself. This is an extra nerdy step, so if you don’t want to do that, then just use CTR for determining your split test winners.
How Open Rates, CTR, & CTOR Work Together
Open Rates measure the initial allure of your subject line and sender information, and how well they entice subscribers to open the email.
CTR gives a broader view of the entire email’s effectiveness, from the subject line to the content, measuring how well it leads to clicks and further engagement.
CTOR narrows in on the content’s impact, revealing how well your email connects with and activates those who showed that initial interest by opening the email.
If you were to think of these in relation to a retail store, Open Rates would rate the draw of the store’s exterior, CTR would rate the entire customer journey from outside to sale, and CTOR would rate the in-store experience that leads to a purchase.
Now, let’s get these metrics improved with some split tests.
The Email Marketing Split Tests
Split Test 1: Subject Line Showdown!
Subject lines can be a game-changer when it comes to increasing open rates and grabbing your audience’s attention. But which kinds work best for your readers?
Let’s explore three different types of subject lines that have proven to be effective in driving open rates so you can test which ones work best for you.
1. Curiosity-Inducing Subject Lines
Creating a curiosity-driven subject line is all about sparking interest without giving everything away. It drives open rates up because people want to know what’s inside!
To use this email marketing tip, simply pose a question or hint at something intriguing that’s answered inside the email. Here are three ways for you to try:
Ask a compelling question. Example: “What’s Your Email’s Missing Link?”
Tease a benefit or solution. Example: “Discover the Secret to Triple Open Rates!”
Hint at an exclusive revelation or insight. Example: “Inside: The Trick No One Talks About!”
In all of these, you’re inviting the reader to explore further and find out what’s inside the email. It’s like a digital wink that says, “Come on in, and see for yourself!” 😉
2. Personalized Subject Lines
Personalization is key to establishing a connection with your audience, and it is easier than you think.
By including their name and/or other relevant details in the subject line, it feels tailored specifically to them, and they’ll open!
Here are the top five ways you can use personalization in a subject line.
1️⃣ Referencing Past Behavior or Purchases
If you have information on a customer’s past purchases or viewed products, you can use that. “Loved That Book? Here’s What to Read Next!”
2️⃣ Highlighting Special Occasions or Milestones
If you’re aware of a customer’s anniversary with your brand or another significant date, you can acknowledge that. “Happy 1-Year Anniversary with Us – Special Gift Inside!”
3️⃣ Tailoring to Interests or Preferences
If you’ve segmented your list based on interests or preferences, utilize that information. “As a ThriveCart Fan, Join this Advanced TC Tactics Workshop!”
4️⃣ Acknowledging Relationship
Recognize their status, membership level in your program, or other relationship to you. “Top Affiliates: Your Exclusive Discount Awaits!”
5️⃣ Using Their Name This one is a classic, and for good reason. It works.
Each of these personalizations builds a connection, making the email feel tailored to them and thus more engaging and enticing.
3. Urgency/Scarcity-Driven Subject Lines:
This kind of subject line crushes when ethically done because it drives quick action, instills a little FOMO in your subscribers, and teaches them that you are true to your urgency/scarcity word.
There are two kinds of urgency I’ve used successfully over and over to generate millions in sales.
Time-Sensitive Subject Lines
Incorporate words that create a sense of time ticking away.
This prompts the reader to take immediate action, making them feel that they’ll miss out if they don’t open your email now.
Examples:
⏰ Last Chance: Sale Ends Tonight!
⌛ Hurry, Your Exclusive Offer Expires in 3 Hours!
🎟️ Ticket Sales End Today!
Limited Availability
Make it clear that what’s inside isn’t available to everyone or won’t be around forever.
This creates a sense of scarcity and exclusivity, increasing the perceived value of what’s inside.
Examples:
🏂 5 Spots Left for the Mammoth Mastermind
🐣 Only 13 More at the $27 Early-Adopters Price
💎 Only 2 Left in this Limited Release
Each of these subject lines lights a little fire under the recipient, nudging them to open your email and take action before it’s too late.
Split Test 2: Content Clash!
The Content Clash split test is essentially about fine-tuning the content layout that resonates with your subscribers.
Think of it as a way to meet different preferences, from the minimalist to the visually inclined.
Let’s break down four different types of content for you to test…
Plain Text Email
If you’re a writer, this is your domain. Craft compelling narratives, valuable tips, or engaging stories with ease.
It’s ideal for nurturing that genuine connection with your readers, making each email feel like a personalized note.
But tread carefully if you’re in e-commerce; text-only doesn’t have the visuals needed to showcase products.
Mostly Text with Some Images
A universal go-to, and for good reason. It’s uncomplicated yet diverse enough to suit almost any business type.
Here, you get to combine compelling copy with striking visuals, giving your audience a well-rounded, skimmable experience.
This is how I send my email and where I start with every client email.
Mostly Images with Some Text
If you’re a creative or designer, this format is for you! It allows your visuals to lead the reader.
It’s fantastic for brands with physical products or strong visuals because your pictures will speak a thousand words.
Highly Designed
If you’re fluent in design and email HTML, definitely test these emails. They are amazing for showcasing physical products.
However, tread lightly if you’re a personal brand; too much polish usually alienates readers craving a more personal connection.
Also, producing and testing these kinds of emails is a beast so give yourself some extra time if you run this test.
Finding What Resonates with Your Subscribers
As you prepare to launch your Content Clash split test, take a moment to consider your audience’s tastes and your business needs.
Are you nurturing relationships? Lean into text.
Have products to showcase? Get those visuals ready.
Let your CTR and CTOR be the final word, guiding you toward the content style that resonates most with your audience.
A quick note about all email content…
No one, I repeat NO ONE, wants to read long blocks of text on a device. So, for whichever test you’re running, make things easier on your readers in your emails with these copy-editing rules.
11 Rules to Copy Edit Your Text Quickly
Insert white space when there is a break in thought, transition to a new idea, or change in tone or emotion.
No more than 3-4 lines of text together when viewing on a desktop.
Use text size to convey importance and give readers a “skimmable” experience. Crucial information should be in a bigger font size. Less important information should be in the normal font size. The fine print can be smaller or a lighter color.
Group like points/info together and give them a title.
Use lists whenever possible.
Bold items you want read quickly (buzzwords + key concepts)
Italicize items to add a change in tone (use sparingly)
Underline items that are buzzwords that you want weighted
UPPERCASE items that are titles/subheadlines (only use for a few words)
➥ Arrows or ✓ checkmarks (text or emoji) to imply an action (apply, check this out, or get this done)
Use emoji to convey tone 🙌 🤩 or in place of bullet points
Split Test 3: Call-to-Action Combat!
You’ve made it through the ins and outs of subject lines and layouts. Give yourself a little pat on the back! Now, let’s dive into the Call-to-Action (CTA) Combat and dial in this last split test.
Test CTA Text using the TAP Formula
I’ve reviewed hundreds of emails, landing pages, and other content with CTAs, and I have to tell you… most people suck at writing an effective CTA.
So, I created the TAP Formula for CTAs that convert. Get it, so they “TAP” the CTA? Thanks for coming to my comedy show, I’ll be here 24/7 because it’s a blog post. 🍸
TAP Formula
THING (object for the action) + ACTION (what reader should do) + PUSHES (urgency, uniqueness, & personalization) = AMAZING CTA (higher clicks & conversions)
For example, if you want someone to watch your webinar, you could have these 3 CTAS using the TAP Formula:See the Webinar Now Learn More on the Webinar (Today Only)
Play with this formula to come up with your own compelling CTAs you can split test against each other.
Test Low-Commitment vs. High-Commitment Verbs
Not to take you back to grammar school, but let’s talk verbs because they make a big difference in your email CTAs.
You have the low-commitment ones like “discover” or “check out” that don’t scare folks off because they seem easy and fun.
Then you’ve got the high-commitment big guns like “buy now” or “subscribe” which take more energy, and the reader knows they are getting into something detailed.
That’s why you should test, to see which your readers respond to the best.
Test the Appearance
Presentation matters! A slick button? An eye-catching image? Or just good ol’ plain text? Test these out to see what makes your audience click—literally.
Buttons: Colored buttons that contrast with the email background.
Images: CTAs that are embedded within engaging graphics.
Plain Text: Simple hyperlinked text CTAs.
You can get down to testing different button looks, such as an outline button vs. a filled-in button, but I’ve found that to be a waste of time.
Test the Placement
Where your CTA resides in the email is more important than you think. You’ve got a few choices:
Near the Top: In sight, in mind. Perfect for the skim-readers among us.
Middle of the Email: Nestled in the core content, a sneaky but effective strategy.
End of the Email: For the readers who’ve hung on till the end. You’ve got their attention; now seize the opportunity.
The PS: For when the subscriber is a TL;DR kinda reader.
To optimize, run A/B tests that modify only the CTA’s placement while keeping other elements constant.
Create the CTA Combat!
Try mixing and matching commitment-level verbs, appearances, and placements. Like a low-commitment verb on a snazzy button at the bottom versus a high-commitment verb in plain Jane text at the top.
Crafting a perfect CTA is part science, part art. But with the TAP Formula, some thoughtful verb choices, and a dash of creativity in presentation and placement, you’re sure to have CTAs that drive clicks.
Need More Help with Emails?
If you need help with what to write in your emails, or when to send them, check out my complete email marketing system, Relationship & Revenue.
In it, you’ll find over 31 fill-in-the-blank templates to slash your writing time, feel good about emailing your list, and drive revenue into your business.
Now I want to leave you with one more tip so you’ll have more valid emails to test with…
Fix the Typo Bounces to Have More Emails to Test
Set up a zap to send you alerts for any new email addresses that contain ‘.con’, ‘.ocm’, ‘gnail’, ‘gmial’, and ‘gmal’ (each individually, not one big list).
If you’re super techie, have Zapier fix it for you automagically. If you’re not, go update the email in your software, and resend any missed emails.
While you’re there, look to see if there are any other common typos you can add to the list.
And there you have it, more valid emails on your list to use in your testing!
You know I’m all about funnels over here, but one of the most important parts of a successful funnel is your email sales sequence. Without a solid email marketing strategy and sales sequences that convert, you’re missing out on much of the magic that an evergreen sales funnel can provide. In this post, we’ll be talking more about sales email sequences and how to create the perfect evergreen email sequence for your funnel.
What is a Sales Sequence?
A sales sequence is basically a series of emails that businesses send to potential customers to try and convince them to buy something. It’s like a sales pitch in email form!
The idea is to create a personalized email sequence that gradually builds a relationship with the prospect, addresses any concerns they may have, and ultimately persuades them to take action and make a purchase.
The emails are usually sent automatically according to a predetermined schedule, and they’re designed to be engaging and informative. The goal is to guide the prospect through the buying process and encourage them to become a paying customer.
A well-crafted sales email sequence can be a powerful tool for businesses looking to increase their sales and grow their customer base. It’s all about building trust and providing value to the prospect so that they feel confident and excited about making a purchase.
Adding Urgency to Your Evergreen Email Sequence
If you want to take your evergreen email sequence to the next level, you might want to consider adding urgency using Deadline Funnel. This tool allows you to create personalized countdown timers for each subscriber so they feel like they’re getting a unique, time-limited offer.
With Deadline Funnel, you can set a deadline for your offer based on each subscriber’s interaction with your emails.
By adding urgency to your evergreen email sequence, you can create a sense of FOMO (fear of missing out) that motivates subscribers to take action and make a purchase. This can be a highly effective way to increase conversions and drive sales for your business. And Deadline Funnel is one of the only tools that ensures your evergreen countdown timers are accurate, no false scarcity here!
One thing that Deadline Funnel does better than anyone else is integrate seamlessly with your email service provider to not only add a countdown timer to your emails, but also create a custom field you can add to any email that adds their unique deadline end time in plain English. So instead of having to guess and say, this deal expires soon!, you can have the email say, this deal expires Sunday at 11:59pm Eastern – and that date + time will automatically update to match each unique subscriber’s exact end date. This is available for Drip, ConvertKit, ActiveCampaign, and a few other email service providers.
One other countdown timer solution that is not quite as robust as Deadline Funnel but still works nicely is CountdownHero, and this software has the benefit of being quite affordable and currently is available as a one-time purchase, no monthly subscription. Stay tuned for a Deadline Funnel vs CountdownHero comparison blog post coming soon!
How to Improve Your Funnel Email Sequence
As I’ve mentioned before, your funnel sales email sequence is one of the most essential parts of your funnel. Not everyone is ready to buy immediately when shown your tripwire or upsell offer, and that’s where a sales sequence comes in.
Here are a few things you can do if you want to improve an existing email sales sequence in your funnel:
1) Track Your Data and Metrics
Knowing your numbers is essential. You can’t understand what’s working (or not working) without tracking and measuring the correct data.
When it comes to your email sequences, you’ll want to track the open rates and click-through rates of each email within the sales sequence. That will give you a better insight into what resonates with your audience or where improvements must be made. You don’t need a fancy dashboard to track your email sequence metrics, a simple Google Sheet or Airtable base will do.
2) Test Your Subject Lines
If your open rates are pretty low, whether throughout the entire sequence or just on a specific email within the sequence, it’s time to look at your subject lines.
A good subject line is what gets people interested enough to open the email. Without it, your sales emails won’t even be seen. Many email service providers, like Drip and ConvertKit, will allow you to test subject lines based on opens and clicks.
3) Don’t Forget About the Preview or Pre-Header Text
One thing a lot of people miss or forget about is creating your own preview text (sometimes called pre-header text, depending on your email marketing provider). Doing this allows you to add more context to your subject line and encourage more people to open each email.
If you don’t write your own preview text, the first bit of text from the email itself will show beside the subject line in your subscriber’s email inbox. Sometimes that’s okay, but why not make the most of this valuable email marketing real estate?
4) Get to Know Your Audience Better
Sometimes as you get to know your audience more and dig into your funnel data, you’ll realize that some of your emails might need to be tweaked. You might also learn that your audience needs more emails in the sequence before they are warmed up enough to buy.
Whatever the case is, knowing your audience and analyzing those email sequence metrics will help you improve the sequence in so many ways!
The Best Resources for Email Marketing
Curious to know my favorite email marketing resources? Here are a few resources or tools that I use, love, and recommend:
Deadline Funnel
Deadline Funnel is a fantastic tool to help you add urgency to your evergreen email sequences in an authentic way. You can insert evergreen Deadline Funnel countdown timers directly into your email sequence so all subscribers will receive the same countdown, and it will expire as expected. No false scarcity tactics!
Email Marketing Membership by Liz Wilcox
If you struggle with writing emails, I have the best solution for you! Liz Wilcox created the Email Marketing Membership to help you start writing better emails. Every week you’ll get a new email template to use, but you also get access to a library of all past templates to use.
And did I mention the Email Marketing Membership is only $9 per month? Run, don’t walk, and grab this incredible membership to help you easily write more (and better) emails.
Email Sequence Templates by Damn Copy
Just want a done-for-you sales sequence to help you sell? Sandra van der Lee from Damn Copy has the most fantastic email sequence templates, including an amazing sales promo email sequence.
Relationship and Revenue by Monica Synder of Birdsong.co
Finally, if you want to really craft a blockbuster email marketing strategy and unlock a ton of great templates too, I recommend Monica Snyder’s Relationship and Revenue course for that. Monica will show you how to get started with email marketing for your online business, create a welcome series, craft a 90-day email marketing plan, write effective and FUN sales sequences, create a weekly newsletter in 20-30 minutes, and dig deeper into what your subscribers want to hear. Did I mention it’s only $37 and includes 40+ email templates?!
Final Thoughts
Alright, my friends, there you have it – the ultimate guide to improving your funnel email sales sequences! Remember that a well-crafted sales email sequence can be a powerful tool for your business, helping you increase sales and grow your customer base.
By adding urgency to your evergreen email sequence, you can create a sense of FOMO that motivates subscribers to take action and make a purchase. And remember to track your data and metrics, test your subject lines, create engaging preview text, and get to know your audience better.
