Black Friday and Cyber Monday are around the corner, and it’s time to supercharge your sales strategy to make it your best Black Friday yet. In this guide, we’ll explore simple yet effective ways to maximize your Black Friday and Cyber Monday sales using Thrivecart, along with some essential tools and tips.
Whether you’re a B2B business or a B2C business, these strategies will help you make the most of this holiday shopping frenzy.
Simple Ways to Increase Your Sales For Black Friday & Cyber Monday
1) Add more bump offers and upsells
When it comes to maximizing your revenue during Black Friday and Cyber Monday, bump offers and upsells are your secret weapons and my personal favorite way to not only serve my customers by anticipating their next step and offering them a juicy discount, but also on a personal level for making more from every sale. Read on for stats and real numbers.
Bump offers are those enticing add-ons that appear right on the checkout page when a customer is making a purchase. They’re like the virtual candy bars at the grocery store checkout – hard to resist and often a last-minute addition to the cart.
Now, let’s talk about upsells. These are one of my absolute favorite ways to reward new customers and invite them to become repeat customers with a big discount, right on the upsell page. After your customer has made their initial purchase, you have a golden opportunity to present them with complementary products or upgrades that enhance their overall shopping experience.
Stats from a launch in October 2023:
Revenue generated from the main product: $5,946
Revenue generated from order bump purchases: $297
Revenue generated from upsell purchases: $4,956
For that launch alone, 44% of the revenue was from the incredible deal on the upsell. I’m so glad I offered it!
Here’s the beauty of it: you’re not only increasing your average order value but also providing additional value to your customers. They leave your business feeling like they’ve scored a great deal, and you’ve boosted your sales – a win-win situation.
To supercharge your Black Friday and Cyber Monday sales with bump offers and upsells, it’s crucial to plan your offerings strategically. Make sure they align with the products or services your customers are already interested in. Plus, make these offers irresistible – create a sense of urgency or bundle complementary items for a special price.
To get more inspiration on crafting the perfect bump offers and upsells, check out my free resource, the Upsell Offer Locker. It’s a treasure trove of 40+ offer ideas that will have your customers saying, “Yes, please!”
And for a deep dive into the tech, setup, and strategy behind effective upselling, consider enrolling in my course, Unleashing Upsells. It’s your ticket to mastering the art of boosting your Black Friday and Cyber Monday sales.
2) Create a Black Friday landing page for affiliate offers
Affiliate marketing can be a powerful ally during the holiday season. If you’re promoting products or services from other companies, consider creating a dedicated Black Friday landing page.
This page should feature all the deals and discounts you’re offering through your affiliate partnerships.
It’s a win-win situation: your audience gets great deals, and you earn commissions.
Learn how to create a Black Friday Deals page that updates itself so don’t ever have to worry about coming back to update it when a deal expires with my upcoming training, BFD.
3) Plan ahead early
When it comes to Black Friday and Cyber Monday, the early bird indeed catches the worm, or in our case, the sales. These two shopping extravaganzas are a big deal, and the key to success lies in meticulous planning.
Start your preparations well in advance. It’s not just about having a good idea; it’s about having a great strategy in place. Begin by brainstorming your offers.
What discounts, deals, or bundles can you offer that will truly captivate your audience? Consider what worked well in previous years and how you can improve upon it. The more thought you put into your offers, the more compelling they’ll be when you present them to your customers.
Next, pay attention to aesthetics. Your visuals should be as attractive and exciting as your offers. Remember, first impressions matter, and a well-designed promotional image can be the difference between a click and a pass.
Now, let’s talk about email campaigns – the backbone of your promotional strategy. Craft compelling email sequences that build anticipation and excitement in the weeks leading up to the big days. Send teaser emails to let your subscribers know that something incredible is on the horizon. As the days draw nearer, create a sense of urgency. Let them know that these deals won’t last forever, creating that fear of missing out (FOMO) effect.
But here’s the thing: the early bird doesn’t just plan; they also adapt. Keep a close eye on market trends and consumer behavior. If you notice shifts in demand or preferences, be ready to adjust your strategy accordingly. Flexibility can be your greatest asset during this dynamic shopping season.
4) Send more emails
Email marketing remains a powerful tool for reaching your audience during the holiday season. However, you’re not the only one vying for your customers’ attention. To stand out in the crowded inbox landscape, you’ll need to send more emails (get ideas here!), but not just any emails – strategic ones.
Segment your email list to target different customer groups with personalized messages. Send teaser emails before Black Friday and Cyber Monday, reminding your subscribers about the upcoming deals. On the big day, send out enticing emails with clear calls to action.
After the sale, follow up with thank-you emails and upsell opportunities.
5) Use tools
Efficiency is key during the busy Black Friday and Cyber Monday period. Utilize sales and marketing tools to streamline your processes.
Here are some of my favorites:
ConvertBox: A versatile tool for creating engaging pop-ups, forms, and quizzes to capture leads and promote offers.
Deadline Funnel: Create genuine urgency with countdown timers that encourage customers to take action. Another alternative to check out is Countdown Hero.
Liz Wilcox’s Email Marketing Membership: Gain access to expert insights and a treasure trove of email templates to level up your email marketing game.
Marketing Magic App: Simplify the process of updating copy and content to align with your Black Friday and Cyber Monday promotions.
6) Get your affiliates involved
Lots of people are sharing deals and creating deal round-ups so make sure to let your affiliates know about your special offers.
Affiliate marketing can be a game-changer during this season of discounts. Encourage your affiliates to promote your Black Friday and Cyber Monday deals by providing them with all the necessary resources. If you haven’t set up an affiliate program yet, don’t worry. The Pay Your Pals training can guide you through the entire process using Thrivecart.
Final Thoughts
Black Friday and Cyber Monday are golden opportunities to boost your sales and revenue. Implementing these strategies and using Thrivecart’s features wisely can help you make the most out of this shopping frenzy.
Remember to plan ahead, communicate effectively with your audience, and leverage the power of affiliates and marketing tools.
With the right approach, you can turn these hectic shopping days into a profitable success story for your business. Start preparing now, and get ready to thrive this Black Friday and Cyber Monday!
